Here’s some of the best business advice I ever got:
“If you’re not connecting with your followers and customers, then you’re not doing your job. A very good entrepreneur puts relationships ahead of profits because he knows that stronger relationship naturally leads to healthier profits.”
Ain’t that ‘ze truth.
While everyone else is getting impersonal and distancing themselves from their people, you can actually get CLOSER to your crowd and give ’em more of what they want.
It’s never failed me. Nope. Never.
But look at the self-professed “goo-roos”… do they even ask to know your first name anymore, let alone personally answer your emails and get to know you?
Of course not. Not cool.
No wonder their refund rates are as high as 65%(!!)
There is a MUCHOS better way… one that builds loyalty, respect, and a rabid fan base.
Here are two simple examples:
- The most successful YouTube stars interact with their audience, take requests, answer comments, and even mention specific fans in their videos. The big networks can’t even muster the kind of captivated audience some YouTubers have!
- Gary Vaynerchuk recorded 1,000+ videos about food and wine pairings on his Wine Library and Daily Grape sites. He took audience questions and interacted intimately with his base. He looks DIRECTLY into your eyes when you watch his videos… and he doesn’t aggressively “sell” you anything.
How can YOU connect with your audience and build a solid relationship?
Let me count the ways…
- Record face-to-face videos (or at least PowerPoint videos)
- Host as many free workshops and teleseminars as you can handle
- Send a physical “thank you” card in the mail to new clients
- Ask for feedback and implement your customer’s suggestions
- Email your list frequently and encourage people to reply
- Answer your customer’s emails
- Encourage blog comments by simply ASKING for them
- Send random freebies and gifts
- Run contests and giveaway prizes
- Tell stories and GET PERSONAL
HERE’S THE BOTTOM LINE…
People buy from people they know, like, and trust. If you aren’t gettin’ personal with your peeps, then someone else will and your customers will flock to your competition.
To your success,
Ronnie Nijmeh
PLR.me
P.S. I just released a series of Niche Attack reports that delve DEEP into the PSYCHE of specific niches. It’s some cool ninja stuff.
Other people charge for this sort of thing,
but I’m not like other people. 🙂
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