I got an email from a client today that really irked me…

Here’s what she said:

“I’m a writer and I also have 4 affiliate websites, all 4 months old or younger, and still not making any money. I’m growing a list but I don’t know what to do with that list! What to offer etc.
 
I love writing articles, but it’s not getting me to where I want to be financially…I’m not good at the marketing side of things and there is a lot of competition these days.”
— Karen Coomier

Yech. There are a few reasons why that bothers me.

But first, it’s not Karen’s fault and it’s not yours either. I blame the lies, deceit, and utter garbage that the so-called “goo-roos” proclaim.

PROBLEMO NUMERO #1:
Multiple Sites With ZERO Focus

Okay, so here’s the thinking of some big name dudes…

“Make $1/day from one site, then churn out 100 sites, 
now you have $100/day.”

Urhm. Really?

Because I’ve seen some of my clients who have hundreds (upon hundreds) of sites, and they’re making a collective sum of pennies per day. (Yippie! Smash the piggy bank and 
buy me some bubble gum!)
 

Here’s the TRUTH:

It’s not about the number of sites you have, and it’s not even about the number of visitors you get (hey, I’ve had profitable businesses with just a hundred visitors a day)…

What MATTERS is how you IDENTIFY with your visitors and how you show ’em why you’re the coolest of the cool.

PROBLEMO NUMERO #2:
I Don’t Know What To Send To My List

Again, I blame the “goo-roos”… because their example of “relationship building” goes something like this:

Email #1: Pitch
Email #2: Pitch again (harder)
Email #3: Pitch again (even harder)

…then a month later, they recycle the same emails and pitch the same garbagio again.

That’s NOT how you build a relationship and definitely NOT how you make a raving fan of your work.

Want to know MY email marketing secrets?

• Share stories, tell your secrets, explain your mistakes, and get personal.
• Invite and encourage replies to your emails
• Forget about the “hard” pitch, instead build honest, realistic expectations
• BE YOU. Just write as though you’re taking to your best buddy or your trusting girlfriend.

Pretty simple right?

Okay, that brings me to the BIG MAMMA mistake that keeps even SMART PEOPLE BROKE… 

PROBLEMO NUMERO #3:
‘Outsourcing’ the Marketing

Ack… nails on a chalkboard to me!

Now I know EXACTLY where this thinking comes from. It all stems from self-esteem issues. Inferiority, self-doubt, and limitations.

Except, that’s all a distracting illusion.

How do I know? 
Because I was once where you are today. 

I did EVERYTHING I could to avoid “selling”… graphics design, HTML/CSS, float around
aimlessly on forums.

I was AFRAID to sell. I wasn’t confident enough, smart enough, “cool” enough.

And instead of LEARNING how to market, I convinced myself about UTTER LIES…

“I can’t do this stuff,” I thought.
“It’s just not me,” I felt.
“I should just outsource the marketing,” I believed.

And the funniest thing was that I had no problem selling other people’s stuff.

Ask me about my closet full of Apple products or my organic foam mattress and I can get you all giddy with excitement, wallet in hand… (my mattress rocks, btw!)

…but when I talked about my own site and products? 
Naw, I got all sheepy and shy.

Been there, done that, and overcame the DISMAL results.

You see…

We’ve been conditioned at a young age that…

• Marketers = sleazy scumbag shysters
• Marketers = dumb product peddlers
• Marketers = salesy shysters

Except that’s NOT true.

That may the experience with some marketers (goo-roos, I’m lookin’ at you!), but that is
NOT what works, and it’s definitely not something you can proudly tell your kids about.

HERE’S THE SOLUTION:

Marketing doesn’t have to be a HARD sell, but it DOES have to get personal.

That means selling YOURSELF and your personality.

It’s called: PERSONALITY MARKETING.

• That means writing honest reviews, even telling people NOT to buy a product if it’s not right for them.
• That means recording face-to-face videos to identify with your core audience.
• That means sharing personal stories and experiences via your blog posts and emails.

And when you do that, you can put a link to your products (or your recommended affiliate products) below the good stuff and “sell without selling.”

It works.

When you identify with someone’s core, they’ll begin to know, like, and trust you… 

…and that leads to lasting relationships, raving fans, and sales.

So now it’s time for you to go do some MARKETING! 🙂

To your success,

Ronnie Nijmeh
PLR.me

P.S. I’ve released some cool freebie “niche attack” reports that dig deep into some massively profitable niches.

I even give you some of the buzzwords that you can use in your marketing.

It’s cool stuff, and it’s pro bono:
http://www.plr.me/niche-attack-reports