Whether you like it or not, videos are an integral part of your marketing.

If you want first page Google rankings, videos can get you there faster than you think…

If you want to get your point across using audio and visuals, video is king…

Or if you want to train your staff, using a screencast video makes training a breeze…

The bottom line is that you need to use video in your business.

Over the last few months I’ve gotten some awesome feedback on my PLR videos and how they’ve easily explained the concept of PLR. (If you want to know how I did it, contact me.)

The truth is, those videos launched PLR.me and they still get incredible attention across the web.

A Resource List for Web 2.0 Video Tools

I created a video creation tools guide for some of the top free (and fee-based) video creation tools.

Some of these video marketing tools are desktop software, while several of them are web-based.

Download this Video Creation Tools Guide as a PDF.

1. Animoto

• Web-based (no software to download)
• Automated Hollywood-grade photo slideshows with text overlays
• Super-easy, complete your first video in minutes
• Business (paid) version includes DVD-quality downloads, commercially licensed music library, professional image collections ready to use
• Free (limited to 30 seconds) and paid versions

2. Jing

• PC+Mac download
• Simple screencast creator (record your screen and voice)
• Great for tutorials or demos
• Share the videos quickly via SWF files, ScreenCast.com, etc.
• Limited to 5 minute videos (both free and pro versions)
• Pro version records in HD and can upload direct to YouTube
• Free version (recommended) or paid version

3. ScreenToaster

• Web-based (no software to download)
• Create screencasts, tutorials, and demos anywhere
• Start recording with just one click
• Can upload the video to ScreenToaster.com, YouTube
• Download the video to your computers
• Free

4. Camtasia

• PC-only, Mac version soon
• Professional on-screen video creation
• Feature-rich for the techie, not necessary for most users
• Expensive: $299

5. CamStudioPro

• PC-only
• Create professional screen capture videos
• Designed by an internet marketer with internet marketers in mind
• Sophisticated options for the advanced user
• Affordable price, $29.95

7. SpotMixer

• No software or expertise required
• Quick start professional video templates
• Use your own photos and videos, or use the commercially licensed photos, videos and music
• SpotMixer optimizes the video tags for search engines, hosts the video and automatically uploads to YouTube
• Monthly fee: $49

8. ScreenFlow

• Mac-only
• Capture your desktop, video camera, microphone and computer audio all at once
• Sophisticated, yet simple, editing tools to create professional screencasts
• Position video in 3D or use zoom and “callout” features
• $99 price tag

These are just a few of the video creation tools out there for you to take advantage of.

Videos are a critical part of your online marketing efforts, they are a great teaching tool, and they can help you connect with prospects on a more personal level.

Download this Video Creation Tools Guide as a PDF.

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