Here’s a lesson in price anchoring psychology. First, let me ask you… What is worth more to you: a) Regular: $299.99   Today: $79.99 or… b) Regular: $99.99   Today: $79.99 Lemme guess… you picked (a) right? Right. Well, friend, you are susceptible to something called price anchoring. We all are. That $299 sticker value makes […]