Gideon Lead Magnet
LIST BUILDING

How To Create A Coaching Lead Magnet

Gideon knows that building an email list is essential to connecting with new clients. Using the brandable coaching materials provided by PLR.me, he created a free downloadable report that discusses how the top 1% achievers think.

Gideon then created a simple landing page, where he gives away the report as a lead magnet in exchange for an email address.

THE STORY

Gideon is a PLR.me member since 2013. He has a degree in Professional Counseling, M.Div, and has studied in the fields of Modern Suggestive Hypnotherapy, Neuro-Linguistic Programming (NLP) and Neuroscience.

Using the PLR.me Content Library, Gideon assembled a lead magnet that was relevant to his clients and created a simple landing page to grow his email list.

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THE OPPORTUNITY

Do you have a lead magnet to build your email list? A lead magnet is a free giveaway that you have on your website that people get in exchange for their email address.

It’s also known as an opt-in offer.

Offering a freebie allows you to quickly build your email list, so you can connect with your audience on a regular basis via email and offer your products and coaching services.

Why are lead magnets so important for coaching businesses?

98% of website visitors aren’t ready to buy your course or book a session on their first visit. Sounds harsh, but it’s true. Your prospects need to get to know you before they make a commitment.

That’s why every business owner, coach, and health and wellness professional needs a lead magnet. If you don’t have a lead magnet, you’re missing out on potentially thousands of leads added to your email list.

Lead magnets are a low friction, easy way for potential clients to begin a journey with you and become familiar with your methodology. And it’s an easy way to grow your list.

You can give your prospects something of value – like a template, worksheet, checklist, short report, video training, or 5-day challenge – which introduces your prospects into your world so you can continue the conversation via regular emails, videos, and training.

But creating a lead magnet can be time consuming and expensive.

You have to hire a copywriter, hire a graphic designer, and then put it all together into an attractive package.

Rather than spending hundreds of dollars and dozens of hours, Gideon simply took what we provided in the PLR.me Content Library, tweaked it to fit his current business, and then created a powerful lead magnet from it.

With a little bit of marketing money spent on Facebook he can easily get hundreds – even thousands – of new signups to his email list.

It’s one of the quickest, cheapest ways to build a huge email list.

SO HERE'S WHAT WE RECOMMEND
  • 1Find the perfect lead magnet from the PLR.me Content Library. Choose something that you think will resonate well with your target audience. It could be an eBook, a series of affirmation meditations, or a worksheet.
  • 2Tweak the content to fit your brand and voice. This typically takes less than an hour.
  • 3Create an opt-in form on your website so people can enter their email address and download. You can do this using a service like LeadPages or ClickFunnels.
  • 4Share the lead magnet on social media. You could also spend a few dollars on Facebook ads to get it in front of thousands of potential customers.
  • 5Watch your email list begin to quickly grow!

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