THE OPPORTUNITY
Booklets are perfect giveaways or low-ticket products for seminars or networking events. You can put your brand and ideas into a digestible physical product. You can pass them out to potential clients or partners, sell them, or give them away as gifts.
Plus, they represent a great way to get new leads. In a digital age, people connect with something physical. Tangible is special.
But what made Mike’s booklet approach special is how he tapped into his network.
At a local BNI networking event, Mike offered his booklet to other business owners so they can give it away or sell it to their staff or clients.
Yes, Mike could have given the booklets away directly to his clients. But by working with other influential leaders, HR managers, and business owners, he was able to get his brand into organizations that otherwise would be out of reach.
These business owners may have hundreds of staff they oversee or clients who regularly come through their doors. It's a great way to tap into existing audiences.
The best part?
Mike didn’t have to struggle to come up with the content from scratch. He simply downloaded some of our time management brandable content, tweaked it for his own purposes, and put it into a booklet.
From idea to print – just three days.
(Yes, just three days!)
He printed them inexpensively and then took them to a meeting. At the meeting he had three immediate sales of 250 booklets each. It cost just 17 pence (US: 22¢) to print and he sold it to other business owners for £1.00.
So for the 750 booklets he sold in that one morning, he made £750 (US: $970)... and his message and brand is in the hands of hundreds of new potential clients.
