Gillian Hood page
LIST BUILDING

How to Get Coaching Clients Using a Lead Magnet and Solo Ads

Using an ebook, affirmations, and inspirational wallpapers from the PLR.me Content Library, Gillian created a beautiful, powerful Self-Esteem Booster Kit.

She uses this kit as a lead magnet to build her email list. This lead magnet is responsible for over 15,000 new leads added to Gillian’s email list.

THE STORY

Gillian is a PLR.me member since 2010. She is an ACSM Certified Exercise Physiologist and a Certified Intuitive Eating Counselor, who guides women to achieve freedom from disordered eating, body hatred, and a life that revolves around food.

Using a mix of done-for-you PLR.me content and her own content, Gillian created a Self-Esteem Booster Kit which includes an ebook, as well as a series of affirmations and wallpapers – all handpicked from the PLR.me Content Library.

This kit is by far Gillian’s best converting and most popular free gift she’s been offering for the past couple years. Not only does this simple lead magnet allow her to build a list of more than 15,000 subscribers, and counting…

… but the landing page converts at 65-70% from solo ad traffic.

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THE OPPORTUNITY

The more robust the lead magnet, the greater the results. And if you can create a lead magnet with huge value, your opt-in conversion rate will be dramatically higher.

Gillian understands this and has combined an ebook, affirmations and reflections, and inspirational wallpaper graphics into a single lead magnet.

As a result, she is seeing incredible success, using this lead magnet to build her email list to over 15,000 people. She even gets a 65-70% opt-in rate from solo ads!

What are solo ads?

A Solo Ad is when you pay someone to mail YOUR offer to THEIR email list. Typically your offer is a free opt-in offer, just like Gillian’s Self-Esteem Booster Kit.

Now this isn’t spamming because the email list is fully opted-in and the list owner sends the email from them, but promoting you. But instead of paying out affiliate commissions, you pay a one-time fee.

They’re called “solo” ads because the email is typically sent as a dedicated email – so the entire email message is just about you and your promotion.

You know how you might hear an ad on the radio where the radio host speaks the ad on behalf of the advertiser? Solo ads are just like that, but for email.

Solo Ads can be much cheaper, and much more effective than usual advertising.

Here’s why...

Solo ads target real people who are already on an email list, that means they’ve expressed interest in learning more about that particular topic... that’s why they’re on your colleague’s email list to begin with. So you’re actually getting TARGETED traffic.

PLUS... you scoop up the most active and interested people from your colleague’s list onto your list. How?

Simple.

You see... your solo ad is sent via email. And if your prospect opens your email, reads your offer, clicks through to your site, and opts into your list... you now have a very hot prospect on your list! You skimmed the most valuable cream off the top.

After all, they went through so many hoops just to get to your site and opt-in, they must be interested in what you have to offer!

That’s why solo ads worked so well for Gillian’s opt-in offer, growing her list of prospects from zero to 15,000 targeted leads.

You can achieve these results by combining the various ready-made coaching resources from the PLR.me Content Library.

And you wouldn’t have to worry about running out of material either!

The PLR.me Content Library has over + brandable resources with more content being added every month.

SO HERE'S WHAT WE RECOMMEND
  • 1Go into the PLR.me Content Library and find 3 or 4 items that you think would really add value to your potential customers. You can afford to be generous when pulling from the massive done-for-you library!
  • 2Bundle those resources into a kit. It could be a few PDFs, video, audio, or a combination of those!
  • 3Create a landing page for the lead magnet using something like LeadPages or ClickFunnels.
  • 4After testing to ensure the landing page works correctly, look at buying some traffic from Facebook ads or solo ads. You can check out BuySellAds, Safe Swaps, or just reach out to bloggers or list owners in your niche and ask if you can buy a solo ad.

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