CONTENT MARKETING PLAN FOR COACHES

The Ultimate April 2025 Content Marketing & Social Media Calendar

Read the "Ultimate Guide to Planning Your Content Marketing Calendar"

April 2025 Content Plan

April gets off to a silly start with April Fools Day on the 1st. It's a time when many businesses jump on the free PR freight train by unveiling silly prank announcements that go viral.

It's a great day to post a light-hearted prank via email and social media. Check out some of these popular April Fools Day pranks by brands for some inspiration.

Tax Time

Now we go from silly to serious. It's tax season, so you can focus your content on money-related topics like tax planning, budgeting and financial planning, retirement, saving money, frugal living, and so on.

Not an expert in this field? Just grab some done-for-you PLR.me content.

Exercise Routine

With warmer spring days in full swing, people are starting to get outside and shake off the winter. This leads to a renewed focus on health and fitness.

Now's a great time to share exercise tips to reboot their physical health and wellness. For example, you can share a 5-Day Get Moving Challenge to help your audience to get back on track with their health.

By encouraging your tribe to get out and get moving, you're also helping to boost their mood, energy, and confidence.

Time of Renewal

It's the start of a new quarter, which is a great time to challenge your clients to kickstart the next 12 weeks with renewed passion and focus.

Also, many folks celebrate Easter this month. Even those who don't celebrate still feel that April is a time of renewal, new life, new beginnings, and exciting adventures.

There are fresh colors everywhere, the flowers are blooming, and the sun is shining.

Encourage your clients to embrace the outdoors, celebrate life, find everyday joy, pursue their passions, and get moving. It's a great time to do something new in life or to go back to something that brought joy.

Of course, spring cleaning is still in full swing as we tend to clean up our homes, gardens, and offices. Tidying up can breathe new life into your space – and your mind.

Explore the other April holidays and fun events below for even more content marketing strategies. We've also put together dozens of done-for-you PLR products you can instantly download, brand, and giveaway as your own.

Quick Summary

  • Fooled ya! April Fools Day is a great time to enjoy some light-hearted fun with your tribe. You can share the best pranks you found with your audience. Or better yet, publish your own prank announcement to attract some free PR.
  • Taxes. With the tax deadline this month, offer some tips about budgeting, finances, taxes, frugal living, and so on.
  • Exercise. Spring is in the air and the winter hibernation is over! Encourage your clients to get active with helpful exercise tips.
  • Rejuvenation. April is a time of renewal. Help your clients by encouraging them to do something new, exciting, and adventurous.
Apr 1
Fun

April Fool's Day

Today, April 1, is April Fool's Day.

Did you know that April Fool's Day is observed all over the world? Yes, one of the things we have in common with all of humanity is our desire for fun.

Most of us celebrate this day with jokes and pranks. However, sometimes we wish we could step up our pranks to a new level, come up with something memorable, and really make the laughter flow!

The good new is you can! As with any skill, you can increase your creativity.

Today is a perfect day for a webinar about developing greater creativity. This is a day where your audience is already trying to be more creative and they would jump at the chance for some tips so they can have even more fun with their pranks. You'll enjoy some great engagement with this topic today!

Download some of these resources about laughter, fun, and developing creativity today...
Apr 3
Fun

World Party Day

April 3 is World Party Day. This is a day to celebrate life and all the people in it with a party.

What can you do to honor this holiday with your tribe?

Consider doing a podcast where you talk about how meeting new people, experiencing new cultures, and learning a new language can expand one's horizons and bridge the gap between your culture and theirs.

Invite guests from several cultures onto the show.

Wrap it up with music and dancing from all the cultures represented. Show how they celebrate in their cultures. Have a party. Have fun!

Download some of the resources below to flesh out the content you'll want to go over in your podcast...
Apr 4
Fun

Tell a Lie Day

April 4 is Tell a Lie Day. Surprisingly, the focus of this day is not to actually tell a lie, but to realize the consequences of lying. Perhaps it would be better to call it "Tell a Lie and See What Happens Day."

Over a century ago, Sir Walter Scott wrote: "Oh what a tangled web we weave when first we practise to deceive."

This is the reality of lying. One lie leads to another and, eventually, you usually get caught in your web of lies, with negative consequences.

We lie to many people, including ourselves!

Consider these types of lying:


  • You lie to yourself when you criticize yourself, sabotaging your success and tearing down your self-esteem.

  • Lying to your partner can seriously erode, and even demolish, your most important relationship.

  • A child who lies about being bullied or bullying others can make the situation worse, with dire consequences.



Yes, honesty really is the best policy. Plus, telling the truth helps you to grow.

You can use this holiday to engage with your readers about the importance of this topic. Launch a product about the many ways that telling the truth can strengthen your relationships and make you more confident, successful, and happier.

PLR.me can provide all the content you need for this product. Check out these related, brandable resources...
Apr 4
Fun

Walk to Work Day

In the United States, the first Friday of April is Walk to Work Day.

This holiday helps you to realize and enjoy the many health benefits of walking. Walking is one of the easiest ways to burn calories, lose weight, stay fit, reduce stress, and strengthen your health.

You can use this holiday to connect with your customers in many ways:


  • Create a local meet up to walk out stress.

  • Customize a walking routine for your clients.

  • Plan a challenge and see how many of your clients walk to work this day. If they live far away from their work, they can take public transportation and walk from the nearest stop. Or, they can park further away from their work building and walk the rest of the way.



Download some of these related resources to share with your audience on this holiday...
Apr 7
United Nations observance

United Nations' World Health Day

World Health Day celebrates the foundation of the World Health Organization (WHO), founded on this day, April 7th, 1948.

On this day many events are arranged to help promote the organization and health in general.

As a coach, you can use this day to promote any number of health-related issues.

Organize a coffee morning where all proceeds will go to a local health charity of your choice.

Start a challenge to get healthy in 30 days. You could provide motivational tips each day and then meet with the participants in person or online.

Take this a step further (no pun intended) by organizing a daily walking club.

Of course, you could also focus on areas of mental health and arrange a series of talks about one or more issues, asking a guest speaker in.

Top tip - with the permission of each speaker, record these talks and then edit them and sell them as a product.

Download some of these resources to help with your World Health Day content...
Apr 10
Fun

Siblings Day

April 10 is Siblings Day, a day to celebrate your brothers and sisters.

Siblings are a complicated topic. Although we love our siblings because they're our family, getting along with them is often a different matter altogether.

Wouldn't life be grand if you could enjoy being around your siblings? If you supported and uplifted each other?

As a coach, you can use this holiday to offer content that resonates closely with many of your readers.

Put on a webinar or use Facebook Live to talk about this issue with your audience. Encourage audience participation and questions so you can help them work through their sibling issues.

Give away an affirmation or inspirational graphic at the end of the program to help your clients deal with their sibling challenges and serve as a reminder that you're there to help.

Be known as the "go-to" authority on this topic, and this trust will carry over to your other products.

These PLR.me resources can help you build your program...
Apr 14
Fun

International Moment of Laughter Day

April 14 is International Moment of Laughter Day.

Some may think that this fun holiday is frivolous, but research shows that, besides being fun, laughter is one of the very best things that you can do for your mental and physical health.

Consider these benefits of laughter:


  • Laughter reduces and releases stress. As you likely know, stress is one of the leading causes of many serious and chronic diseases.

  • Laughter can reduce pain, strengthen your immune system, and even lower blood glucose levels.

  • Laughter uplifts your mood.

  • Laughing together strengthens your bond with others and contributes to social ease and popularity. We naturally enjoy being around someone who has a great sense of humor.

  • Laughter on a regular basis helps make you happier and more content with your life. The pursuit of happiness is a regular pastime for most of us!



Luckily, you can use this International Moment of Laughter holiday for greater engagement with your audience.

Send some jovial tweets throughout this day. Jokes are always popular!

Post a motivational graphic about laughter on your social media pages.

Send an email about the importance of laughter to your list members. Make the subject line the beginning of a funny joke...

Share an affirmation with your audience to encourage them to use laughter on a daily basis.

Check out these brandable resources and download a few for content that is ready-made for this day...
Apr 14
Fun

Reach as High as You Can Day

April 14 is Reach as High as You Can Day, a day to boldly go after your dreams without fear, hesitation, or allowing challenges to hold you back.

As a coach, you can celebrate this holiday by helping your audience build the life of their dreams.

Today is a great day to launch a course designed around this topic. Get your readers excited about going after their dreams again. Give them the confidence they may have lost somewhere along the way.

Show them how it's not only possible, but doable, with effective actions, positive habits, and perseverance.

You'll find some excellent resources related to this topic in the resources below.

Make it easier on yourself as you go after your own dreams and use one of our done-for-you courses on this topic:


  • The Success Brain course

  • The Overcoming Obstacles course

  • The Inspiration From Winners to Build a Life You'll Love course



No course software? No worries! Simply upload the lessons to your autoresponder and deliver the lessons to your clients by email.
Apr 14
Fun

Look up the Sky Day

April 14 is Look up the Sky Day, a day to observe the wonders of nature around you and ponder the vastness of the universe.

How can you and your audience celebrate this holiday together?

Consider these options to connect with your clients today:


  • In a post on one of your social media pages, send your readers on a scavenger hunt to find unusual or beautiful articles of nature. Discuss their finds in the comments.

  • Share an affirmation about the positive effects of nature on our mental state.

  • Make and share a video with beautiful and inspiring nature scenes.



The PLR.me resources below can help provide your content for this holiday. Download some today!
Apr 15
Observance

Tax Day

April 15 is usually tax day in the United States, a day to file your income tax returns and pay the taxes due. This due date is sometimes delayed due to holidays or extreme weather.

Benjamin Franklin wrote the following in 1789 "... but in this world, nothing can be said to be certain, except death and taxes." To this day, those words ring true.

Did you know that most people fear Tax Day?

It is a time of stress, confusion, and anxiety for businesses and individuals. However, every cloud has a silver lining and this day can be a great opportunity for you to help your clients through this stressful period.

A great idea for this "holiday" would be to start posting articles or social media posts a few weeks (perhaps 3 - 6 weeks) in advance of this day.

When using any of our private label content below, ensure that you add the small print saying you are not a tax expert and the information you provide is for educational purposes only.

If you would prefer not to discuss tax matters, use this day (and the run-up to it) as a way to help your readers control their anxiety and stress levels.

Consider recording some guided meditations, or even doing a live meditation to help your audience find inner calmness.

Check out these brandable resources for your Tax Day content...
Apr 16
Fun

National Stress Awareness Day

April 16 is National Stress Awareness Day, a day to educate others on the negative effects of stress and how they can reduce it in their lives.

We live in stressful times. It's almost impossible to live without any stress at all. You can connect with your audience today by showing them ways they can prevent, reduce, and deal with stress. They will surely welcome tips like these.

Consider these ideas:


  • Have a webinar today using a presentation such as "50 Simple Stress Relief Strategies."

  • Alternatively, make a video using the presentation, instead. Post it on YouTube and your social media pages.

  • On Facebook Live, teach your audience the basics of meditation, followed by a guided meditation session.



Other stress-relief topics you could focus on: progressive relaxation, relieving stress with regular exercise, preventing panic attacks, reducing anxiety, and more.

Check out these resources below for ready-made content you can use for your National Stress Awareness Day projects...
Apr 17
Fun

National High Five Day

The third Thursday of April is National High Five Day, a day to give as many high fives as you can.

When someone gives you a high five, it makes you feel good and raises your self-esteem. You can celebrate this holiday with your audience by showing them how they can raise their self-esteem. Everyone wants to feel good about themselves. Help them do it!

Consider these ideas:


  • Put together a 5-day Positive Self-Talk Challenge where the participants try to go for 5 days without any critical self-talk.

  • Post an article on your Facebook page about positive self-talk. Follow it up with as many examples as you can think of where you turn common negative self-talk into positive self-talk, such as: Instead of telling yourself that you’re awkward, say that you’re getting more graceful each day.

  • Introduce your Positive Self-Talk Challenge in this post. Include a sign-up box.



Check out these resources below for ready-made content that you can use for your National High Five Day projects…
Apr 18
Observance

Good Friday

Good Friday, a religious holiday, occurs two days before Easter. Although not an official federal holiday in the United States, some states do designate it as an official state holiday.

Good Friday is, for many, a day of reflection, prayer, and honoring the ultimate sacrifice Jesus made for us.

You can connect with your audience on this holiday by focusing on the importance of prayer, reflection, or meditation.

Along with spiritual growth, these activities reduce stress and anxiety and promote peace of mind. They help you to live authentically, according to your values.

Consider doing a podcast where you read some of the affirmations below aloud. Each one ends with a few self-reflection questions to get your listeners to apply the concepts to their own lives.

If this doesn't work for you, check out the other resources below for additional content you can use today.
Apr 20
Observance

Easter Sunday

Easter Sunday occurs close to the March equinox, depending on the ecclesiastical approximation.

Easter is a joyous holiday, a time to celebrate Jesus Christ's resurrection, enjoy family, friends, and Easter Egg Hunts, and contemplate the renewal that Spring brings to the earth.

Because of this renewal, our mind wanders to cleaning - clearing out old, unneeded stuff to make way for the new. We think of renewing our lives with new goals and rekindling our love in our relationships.

We have a chance to jumpstart a new life!

Connect with your audience this Easter by sharing content on these topics. They're already feeling the pull of spring and you can help them to take action to bring more of what they want into their lives.

Plan a brainstorming session with your customers.

Put together a new product on goal setting.

PLR.me can provide the content you need! Download some of these resources...
Apr 22
United Nations observance

Earth Day

April 22 is Earth Day, a day for taking action to help the earth, "going green," and making a thriving environment for our future generations.

You can celebrate this holiday in style by helping your audience to pay more attention to their actions that affect the earth and realize the impact that nature has on them as well.

Some ideas for engaging with your customers today:


  • Organize a park cleanup in your city.

  • Stream a tree-planting ceremony where you plant a tree and talk about the benefits of living in harmony with nature.

  • Send an email to your list and share some tips to help your readers go green.



Check out these resources for relevant, ready-made content that you can use today...
Apr 23
Observance

Administrative Professionals Day

Administrative Professionals Day® is celebrated around the world on the Wednesday of the last week of April. This is a day to recognize and honor the administrative employees in your company. Their hard work makes your company run smoothly as they take care of many behind-the-scenes details.

This is a great day to share some content with your customers about being an effective boss or leader.

Remind them to show their appreciation for the office personnel today. A box of donuts or special cake will put everyone in a celebratory mood!

Download some of the PLR.me brandable resources below and you'll have an instant, professional product to share that's perfect for this holiday.
Apr 23
Fun

Take a Chance Day

April 23 is Take A Chance Day.

What a perfect opportunity to set some new goals and start taking action to make them happen!

Or, perhaps you'd like to try your hand at a new skill.

How can you celebrate Take A Chance Day with some great content for your tribe?

Consider these ideas:


  • Put on a webinar about how taking a chance expands your horizons and promotes greater success.

  • Do a live stream where you take a chance on doing something new.

  • Post an inspirational graphic on your blog or social media page.



Check out these related resources below to put together a great program...
Apr 23
Fun

Lover's Day

Lover's Day is April 23 in the United States. This is a day to celebrate your love and make your significant other feel honored and special.

Romance is in the air!

Share some ideas for romantic things your customers can do for their lover:


  • Treat them to breakfast in bed.

  • Write a song or poem just for them.

  • Surprise them by doing one of their chores for today.

  • Make them a gift.

  • Wash their car.



Choose some of the brandable PLR.me resources below to share with your tribe in an email, video, or blog post.
Apr 24
Fun

Take Our Daughters and Sons to Work Day

The fourth Thursday in April is Take Our Daughters and Sons to Work Day.

Taking your children to work can foster greater self-confidence in your kids. It allows your kids to dream without gender restrictions. It shows them that you're proud of them and want them to see some of the things that they'll be able to do in the future.

Today is a great day to encourage your customers that are parents to be actively involved in raising their children's self-esteem. Greater self-esteem will lead to greater success and happiness, too.

Write a blog post about this topic and have your readers comment with things that show how proud of their kids they are. Let it be "brag about your kids day" on your blog.

Check out the PLR.me resources below for some perfect content to use for this holiday...
Apr 27
Fun

World Pinhole Photography Day

The last Sunday in April is World Pinhole Photography Day.

Although this holiday is about photography, consider some of the concepts that surround what you do when you're taking pictures. Looking through the pinhole of a camera allows you to look at the world differently and see details and beauty that others might miss.

However, you don't need a camera to see such beauty. It's all around you -from the nature that surrounds you to the smile of a stranger to the innocence of little children.

You can celebrate this holiday by sharing these thoughts with your audience today in an email, video, or podcast.

Use one of the done-for-you resources below for some instant content that would be perfect for this holiday...
Apr 28
United Nations observance

World Day for Safety and Health at Work

April 28 is World Day for Safety and Health at Work. This is a day to reflect on the safety and health aspects of our workplace and what we can do to make it more conducive to our mental and physical health.

Consider these aspects:


  • Most serious, chronic health conditions are caused by stress. How can you reduce stress on the job? How can you deal with stress more effectively?

  • Another contributor to ill health is lack of exercise. How can you get more exercise at work?

  • Conflict in the office can have a negative effect on our mental health. How can you reduce conflict on the job?



You can use this holiday to launch a product that provides solutions to these questions!

Check out the resources below for ready-made content...
Apr 30
United Nations observance

International Jazz Day

April 30 is International Jazz Day.

As an international holiday, this day shows how music transcends racial and cultural borders. It encourages mutual understanding, peace, and freedom among all people of the world.

You can celebrate this holiday with your readers by sharing fun content about the positive effects of music and dancing or enjoying new experiences and knowledge by learning about other cultures.

You can make a meditative audio or video about these topics by reading some Affirmations/Reflections with self-reflection questions and comments at the end of each affirmation.

Check out the brandable resources below for a great selection of content for this holiday...
Apr 30
Fun

Honesty Day

April 30 is Honesty Day, a day to celebrate the importance of telling the truth.

Telling the truth can enhance all aspects of our lives: home, work, relationships, and more.

Celebrate this holiday by giving your readers something to think about. Create a 5-day challenge where the participants must tell the truth for the whole 5 days. See if they can stretch it out long enough to make telling the truth a healthy, happy habit!

They'll see for themselves how telling the truth can actually allow things to work out for the best.

They'll enjoy a greater closeness in their relationships. And they'll start a practice that allows them to feel proud of themselves and increases their self-esteem as well.

Check out these brandable resources for some ready-made content about honesty...

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