Description
We put together a coaching content plan for February 2021!There's a famous saying and it goes like this:
"Measure not the month in days, but in content ideas" ...or something like that!
While February may be a short month we ensure you're not lacking in great content ideas.
In this month's video, Richard shows you a number of marketing opportunities to link several holidays and events together.
Plus, you'll discover how you can use storytelling to embed commands! (This is a must see! ?)
Highlights
- 00:00 - February 2021 Content Calendar
- 03:02 - February 2: Groundhog Day
- 04:26 - February 4: World Cancer Day
- 05:16 - February 11: Make A Friend Day
- 06:40 - February 14: Valentine's Day
- 08:22 - February 22: Be Humble Day
- 09:45 - February 26: Tell A Fairy Tale Day
- 13:20 - Get Two Free Credits
? Check out the February 2021 Content Marketing Calendar
February 2021 Content Marketing Plan - Holidays and Events
Here are the holidays we covered this month...
FEBRUARY 2: GROUNDHOG DAY
FEBRUARY 4: WORLD CANCER DAY
FEBRUARY 11: MAKE A FRIEND DAY
FEBRUARY 14: Valentine’s Day
FEBRUARY 22: Be Humble Day
FEBRUARY 26: Tell A Fairy Tale Day
SHOW MORE
Automated Transcription
0:00
Hey guys, it's February a month, short of days,
0:03
but one week and fill with plenty of ideas on content
0:08
also. It's a very cold month. Let's do this.
0:15
Hey, Hey. Hey, it's Richard Butler,
0:17
director of education here at PLR.me
0:22
it's month, two of 2021.
0:24
How's it been so far experts tell us that most people will have already
0:28
forgotten or broken their resolutions. In fact, Dr.
0:32
Janine a Bozak,
0:33
a professor in organizational psychology at Dublin city university. Yes.
0:38
My hometown says it takes an average of 66 days to form a new
0:43
habit.
0:43
She goes on to say the psychological principles of commitment and
0:48
consistency are very powerful.
0:50
And I believe the last phrase is so important.
0:54
Commitment and consistency are so powerful. Why?
0:58
Because you see if you are not consistent and if you don't commit
1:03
to doing something well, you'll never achieve it,
1:05
but that can also work with bad habits because it's easy to commit to them and
1:09
be consistently bad and not go to the gym. So this is true,
1:13
not only for you, but for your tribe as well,
1:17
you must be committed to providing the best content and being consistent in
1:22
providing. And that's where we can help. Now on a personal note,
1:26
I find this out last year, I was one of my YouTube channels,
1:29
saw a steady if not small growth in subscribers.
1:32
So this month's overriding message is to keep doing what you are doing
1:37
and do it consistently. And constantly. Now,
1:42
before I get carried away,
1:44
make sure that you click that subscribe button and click the notification.
1:49
So you're the first to know about our free training videos.
1:53
Remember each and every month we put together a content marketing calendar
1:58
for every month of the year with over 200 holidays and
2:03
events paired with several marketing ideas that you can implement straight away
2:08
in your business.
2:09
And we even provide links for you to the Doug for your contents.
2:13
So you don't have to write from scratch,
2:15
just download it and brand it as your own. Could it be simpler?
2:18
All you need to bring is consistency to the equation.
2:22
The link for the February content calendar is in the description below. Now,
2:26
remember all of our content is delivered in editable formats,
2:31
meaning you can download it, edit it, tweak it, chocolate, slice it, dice it,
2:36
change it, add to it and publish it onto your own brand.
2:39
That's quite a lot that you can do.
2:41
So let's look at the holidays coming up this month, February 2nd,
2:46
Groundhog day, February 4th, world cancer day,
2:50
February 11, make a friend day, February 14th,
2:54
Valentine's day, February 22nd. Be humble day,
2:58
February 26th, tell a fairy tale day,
3:01
February 2nd is Groundhog day.
3:03
Do you remember that movie about the guy who kept waking up and doing exactly
3:08
the same thing each and every day? Well,
3:11
I'm sure your clients feel like that.
3:14
The client who just can't get to the gym,
3:17
the client who always overeats the client who cheats in their
3:21
relationship, they just feel they are stuck in a loop and can't break out of it.
3:26
They just keep repeating the same behavior. Interestingly enough,
3:31
just this week I was reading a summary of a book called the power of
3:36
habit, and it was talking about how to break the cycle of a habit.
3:40
And I must say the book is a great and enlightening read. You see,
3:44
sometimes we and our clients get stuck or we just need help getting
3:49
on stock. We may not even realize it.
3:52
Today's resource is why we get stuck,
3:55
can really help you and your clients get unstuck. Now,
3:59
as always, you can use this ebook as it is.
4:03
And as Freud once said, sometimes an ebook is just any book I was upright,
4:08
or you could use it as the basis of a coaching program taking one element
4:13
each week and then adding your own touch to it.
4:16
This could be delivered as a series of live webinars.
4:21
And I think everybody needs to get a little bit on stock.
4:25
Every fourth is world cancer day cancer.
4:29
It's a horrible disease that is always present and since hard to detect
4:34
and control and touches. Well, every one of us, just this Christmas,
4:39
a family member had to go into hospital to have surgery. Luckily,
4:44
everything turned out okay, but as they say, you are never out of the woods.
4:49
And today you can talk to your tribe about helping those who are suffering
4:54
or are fighting cancer. Now, remember this is a delicate subject,
4:59
but could appear in any of your coaching sessions because somebody
5:04
is going to be touched by somebody who has cancer.
5:07
So you use this resource how to help someone who's fighting cancer and decide
5:12
how best you can use it with your tribe.
5:15
February 11th is make a friend yacht. You know,
5:19
I have like 5,000 friends on Facebook, mind
5:24
on in stuff.
5:26
The word France seems to have lost so much meaning in this world of
5:31
social media, to be honest,
5:32
it seems that we make and lose friends at the click of a button. And of course,
5:36
with the lock downs that happened over the last number of months,
5:40
it was more difficult to make friends.
5:43
And really many of us needed real friends. I mean,
5:47
physical non-screen friends remember those,
5:49
but maybe we have lost the ability to make friends,
5:53
even if we know what a friend is anymore. Honestly,
5:57
I think this is a topic that you can interweave into any coaching
6:02
practice. The executive coach, who does not have time to make friends,
6:07
the relationship coach, helping someone through a breakup,
6:11
the fitness coach to help their client find a workout partner.
6:15
So you can take today's resource,
6:17
which is top tips for finding and making new friends and branded.
6:21
I give it away for free and then have a good call to action. For example,
6:25
to contact you for more information or for a free 15 minute discovery
6:30
session, a hundred,
6:31
you can actually use this resource as a lead up to a very special day this
6:35
month. Can you guess which one it is? Well, I'm going to tell you right now,
6:40
every 14th of course is Valentine's day. So let's link today.
6:44
Valentine's day to make a friend date, but hold on a second.
6:47
Can we get some romantic music and music,
6:50
a video of Paris or something just to set the scene.
6:53
That's much better now I'm feeling it. Okay today.
6:57
The day of love of showing people you care,
7:01
but it's also a day that some people find really difficult as they've not yet
7:06
met that special person I'm today, of course,
7:08
is a great day for relationship coaches to give a free resource, a video,
7:12
a brand, or a port or a live webinar, helping people to find love,
7:17
or just improve their relationships.
7:19
So because of lockdowns and because of the inability to go to bars and social
7:23
gatherings, people are finding it hard, not only to meet people,
7:27
but also to find that special someone.
7:30
So they're starting to look about going online, but you know,
7:34
they're apprehensive. They're not sure what to do.
7:36
They're not sure how the whole system works.
7:39
So this is a huge market right now for you as a relationship coach.
7:44
And of course we have you covered with this resource online dating made
7:49
simple.
7:50
This could definitely be turned into a 30 or 60 day mastermind our bootcamp
7:55
to help people tackle the whole online dating scene.
7:58
Now you could start the buildup to today by talking about making friends and how
8:02
hard it can be. And then this would lead nicely into today.
8:07
You can extend this resource into how to build the correct profile.
8:11
You can have spinoff sessions about self-confidence about being more attractive
8:16
to the opposite sex, et cetera.
8:18
So there's huge potential here for relationship coaches,
8:21
February 22nd is be humble day as an Irish man.
8:26
I'm naturally humble. Yeah, maybe. Yeah, no, but honestly I am,
8:30
but I think being proud of what you do is important,
8:33
but there's a fine line between being proud of it and rubbing it in people's
8:36
faces. He says, and being overly cocky. So I think today,
8:40
February 22nd can be tied back to both friendships and Valentine's day.
8:44
And you could talk about being humbled and how this can be an essential part of
8:48
finding and keeping friends. And of course,
8:51
finding that special person as an executive coach,
8:54
you can talk to your tribe today and tell them that being a good leader does
8:59
not mean that you have to be cocky and aggressive, et cetera.
9:03
It means that being a leader is also about being humble and accepting
9:08
the challenges and accepting the praise that you get,
9:11
but never flaunting it as a relationship coach.
9:15
You can talk about how being humble is an important part of
9:19
successful relationships.
9:21
Being humbled can open up a lot of opportunities as seriously,
9:24
who likes those who bragged. And of course,
9:26
there's a fine line between being humble and allowing people to take advantage
9:31
of you, but you know that already. So today I suggest your brand,
9:35
this affirmation reflection and give it to your tribe for free.
9:40
And it's called humility opens up great opportunities for me.
9:44
February 26th is tell a fairy tale day,
9:48
and today is all about fairytales. Feel good stories. Hey, can we, um,
9:53
cue some fairy tale kind of music just to get a bit of atmosphere. Thanks.
9:57
Once upon a time, there was an Irish guy who loved to help people.
10:00
He created amazing videos telling them you need to create more content
10:05
videos. You can do this plr.me. Content can really help,
10:10
ah, fairy tales. You remember them from your childhood, right?
10:14
Where you see, they were usually nice stories,
10:17
which had an interesting message attached to them. But you know,
10:21
the beauty of fairy tales,
10:23
they are seen as just stories and people let their guard down.
10:27
They listen to them and we may be able to embed ideas into the mind of our
10:32
listener. Yes. Sounds pretty mind controlling,
10:35
but it's not the psychology behind all of it.
10:38
This is that when a person tells a story, we relax, I've got,
10:42
I've been lectured to we're hearing about something that happened to somebody
10:47
else. We're not being told, do this or do that.
10:50
But every fairytale has a Morrow. Which ones can you remember? Well,
10:55
let us know in the comments below.
10:57
So my recommendation for today is to take one of our fairytales. For example,
11:01
WuXi the resilient wabbit are so cute, right?
11:06
And use it as a podcast. So I know what you're thinking.
11:10
Richard, come on. I'm an executive coach, a fitness coach, a serious coach.
11:14
How can I tell stories to my clients?
11:17
That is a very, very good question. I'm glad you thought about it.
11:21
So as an executive coach, you could remember a time when, for example,
11:26
you were working with a group of managers who are stuck.
11:30
And one manager came up with a solution where he said,
11:33
this is what we need to do to move forward. So in NLP,
11:37
we call this embedded commands, as you are not telling them to do this,
11:41
but you're recounting what somebody else set as a fitness coach.
11:46
I had a client who said, I find it impossible to drop those extra pounds.
11:50
His friend said to him,
11:52
all you need to do is focus on your diet and keep a journal.
11:56
I see how you can use the element of storytelling and perhaps remember fables
12:01
to help in your coaching. No, if we rewind the video,
12:06
let's listen to it.
12:07
What I actually said in my little fairy tale at the beginning,
12:13
once upon a time, it was an Irish guy who loved to help people.
12:16
He created amazing videos,
12:18
telling them you need to create more content videos.
12:21
You can do this plr.me. Content can really help.
12:26
So you see what happened there. That again, I was using these quotes.
12:30
So I was recounting what somebody else had said, rather than saying,
12:34
you must do this.
12:35
So think about how you could use storytelling more in your business.
12:40
No,
12:41
all this talk of fairytales has reminded me that I have to return someday to my
12:45
castle.
12:46
And Eric can make you some Irish music and a lovely scene of a car where my wife
12:50
would say, you can do this. All you need to do is take action.
12:56
Well, actually she's Catalan. So she has more of a Spanish accent, but Hey,
13:00
you see what I did there, but you do need to take action.
13:04
Step number one is to subscribe to the channel like the video and leave a
13:09
comment. That was three steps in one. And of course,
13:13
if you're not already a member of plr.me, well,
13:16
maybe it's time to sign up.
13:18
You really have no excuse as we give you two free credits.
13:21
When you sign up for a free account, there's no credit card required,
13:25
no hidden ifs, buts, or strings, or even small print. In fact,
13:29
every month we will give you two free credits.
13:33
You just as a way of saying thanks for trying aside.
13:35
So what are you waiting for? Just go to plr.me and sign up. Well, guys,
13:40
that was a nother month over as I said, February is a short month,
13:44
but there's a lot that you can do.
13:46
And I think these two videos will be of interest RCU and next
13:51
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