Description
Ronnie Nijmeh, Founder of PLR.me interviews Dr. Frantonia – a long-time member of PLR.me.Before she discovered PLR.me, she found it challenging to come up with content consistently. Once she found PLR.me, she was able to tie the PLR content into her system so she was aligned with her brand, voice, and style.
Dr. Frantonia uses the done-for-you PLR.me content to create live streams, webinars, workbooks, ebooks, and full coaching programs. SHOW MORE
Automated Transcription
0:00
Hey, it's Ronnie here, founder of PLR.me,
0:02
and I'm joined by a very long time PLR.me member,
0:07
Dr. Frantonia Pollins.
0:08
Frantonia, thank you so much for joining me today
0:11
on this little interview.
0:12
- Hi Ronnie, thank you so much for having me.
0:15
- So we just before this we were talking
0:18
and you had mentioned, and I am so awesome,
0:21
like so amazed with you and everything that you do,
0:25
and you said that you were actually a member since 2012.
0:29
So that's fantastic, I mean, I've seen your work
0:32
and I see what you do with PLR.me content,
0:34
and it's just so awesome that it's been so many years.
0:37
- Yeah, I was sharing with you that I went back
0:39
and looked at...
0:40
I have a dedicated Dropbox folder that I have
0:43
all of your content in, and even the way that I segmented,
0:47
so I segmented by the year and then each month.
0:50
Back then we'd get a monthly download (laughs),
0:53
we had a monthly download, and so I would put
0:54
each month's download in the folder.
0:56
And when I went back and looked, it was,
0:58
yeah, 2012 when I first found you.
1:01
And I wish for the life of me I can remember
1:03
how I found you, I guess at this point it doesn't matter,
1:06
I'm just very grateful that I did.
1:09
- Well, I mean, let's kind of transport ourselves back
1:11
into 2012 before you found PLR.me
1:15
What were you doing?
1:16
Like how were you managing your business?
1:18
How were you managing your content, your product creation?
1:20
Like what was life like pre-PLR.me
1:23
- Yeah, so here's what's so interesting.
1:25
I've been...
1:27
I've been a certified coach since 2000,
1:30
and at that time, it's so interesting
1:33
to think about this industry.
1:36
At that time, you know, coaching was not...
1:39
it was not a common word, it wasn't what it is today.
1:42
And so the coaches that existed that I was aware of,
1:45
of course was Tony Robbins, Tony Robbins
1:48
was probably their biggest name out there.
1:51
And so getting into like coaching certification,
1:56
it was learning how to grow a business
1:58
was really fly by the seat of your pants.
2:01
You just kind of figured out what people
2:03
had a challenge with and if you had a solution
2:06
to that challenge and from here,
2:10
like between your two ears, you figure out
2:11
what content to give them based on what they said
2:14
they needed, and we try to piece it together.
2:18
I even think back then there was before me,
2:21
and the community that I was in,
2:23
there was more one-on-one coaching,
2:25
and so it would be like whatever they showed up
2:27
with there was a problem at that time.
2:30
Or if there was blogging, it would be whatever
2:32
I thought I needed to write about a particular subject,
2:36
and so for me there was a lot of start and stop,
2:39
because I had a challenge coming up
2:42
with content consistently, or knowing
2:45
how to structure the content consistently.
2:47
I'm great in the midst of coaching,
2:50
but in regard to building the online persona,
2:55
the space where people get to see who you are,
2:58
what you're all about, what you're talking
2:59
about on a regular consistent basis,
3:01
and lets just keep in mind,
3:03
in 2012, social media wasn't what it is today,
3:06
and so blogging was the big thing.
3:08
And I had a big challenge coming up
3:10
with content to blog about, and so PLR.me was
3:12
a very helpful...
3:13
That's probably what it was, I was looking for ways
3:15
to try and figure out,
3:16
"How do I write a blog consistently every day?"
3:20
- Yeah, for sure.
3:21
And that's...
3:22
it's a huge relief I think when you realize
3:24
that you have all of this content at your fingertips
3:27
and it's so much faster and easier than having
3:29
to write from scratch.
3:30
Cause I mean, I think you can....
3:31
And be honest, just ask you, I mean,
3:33
what was it like to write these posts
3:35
or write the content for your emails
3:37
or write the materials for your clients?
3:39
Like was it sort of a...
3:41
Like, are you a quick writer?
3:43
Do you enjoy that proce--
3:44
I see you shaking your head.
3:45
(laughs)
3:46
- I'm not a quick writer and so interestingly enough,
3:49
part of my coaching I do...
3:52
I do personal transformation coaching and I teach
3:55
other coaches to build profitable six figure businesses
3:59
with an online presence.
4:00
And so back then my major focus
4:03
was the personal transformation,
4:05
and so it was really difficult to not become redundant.
4:08
I teach a certain set of principles,
4:11
and so it was difficult to not become redundant
4:13
in my blogging, until I came across content
4:16
that helped me say,
4:17
"Okay, I can tie those principles if I--"
4:20
I always go back to the Stephen Covey, those seven habits.
4:24
Those seven habits are his core system
4:28
and those seven habits can be tied to any challenge,
4:32
and so once I got the PLR.me content,
4:35
it helped me to tie it to my system.
4:38
So I can tie resilience to my system,
4:41
I can tie overcoming imposter syndrome to my system.
4:47
I can tie the content that you're providing us with,
4:51
to my existing system.
4:55
- Gotcha, I love that.
4:56
So essentially you were taking the material
4:58
and then just injecting you, what's uniquely you,
5:02
your methodology, your persona, your voice,
5:05
and you would just modify it, right?
5:08
- Absolutely.
5:08
And for me, I always reverse engineer.
5:10
If I know that at the end I want to call them
5:13
into some call to action, a call to action maybe,
5:16
"You know, enroll in this program,
5:17
sign up for this free webinar,
5:19
download this free, whatever."
5:22
I always tie whatever their content is back to
5:25
where I know I'm driving them,
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cause ultimately I want them to make a purchase.
5:30
- Right, right.
5:31
Okay, so what was that process like?
5:34
Like how were you injecting your personality,
5:38
your voice, your methodology into the PLR.me content?
5:44
- So the easiest way for me to reference
5:47
that is if I bring it right back to current day.
5:50
So we're in the midst of...
5:52
we're in the midst of an interesting time,
5:53
a global pandemic.
5:55
And so what I...
5:56
What I usually do is I engage my social media audience,
6:00
it could be a question, like, you know,
6:02
"We're on week, whatever on, you know social distancing.
6:07
Tell me what your biggest fear is,
6:09
tell me what your biggest concern is?"
6:11
Or,
6:12
"As a business owner, what are you most concerned about?"
6:15
And whatever they answer, I go find a PLR.me article
6:21
or content that gives me the frame work
6:25
to then be able to bring it back to the conversation
6:28
that they are telling me they're interested in having.
6:32
So it could be...
6:36
One of the big things that has come up has been,
6:38
you know, now I'm at home 24/7 with my family,
6:42
my spouse, my husband.
6:43
For me, my audience is primarily women,
6:45
how do I still find time for self care?
6:48
So I'll go find a self care article,
6:51
and I'll find ways within that article to tie it into,
6:55
so one of the things for me is success...
6:57
success principles.
6:59
I'll find a way to say,
7:01
"Here's the article, here are the three ways
7:03
that you find time."
7:05
Harvest the first hour of your day
7:07
might be one of them for self care.
7:11
If there's an article on journaling,
7:13
journaling is a way to bring in self care.
7:15
Here are the ways you journal.
7:18
I've had recently people talk about fear being a big thing,
7:21
so I went in...
7:22
I went into PLR.me and I looked for the affirmations
7:27
about fear, and so I wanna give you a tool.
7:30
And so I redesigned 'em, I might go live on Instagram
7:34
and walk through the affirmation and the question
7:37
around fear, and then I say,
7:38
"If you want this takeaway, go to my website
7:41
and you can download your own takeaway."
7:44
So that's how I...
7:46
How I tie it into whatever my audience
7:48
is telling me they're wanting.
7:49
- That's so awesome.
7:50
So just to kind of sum it up, what I heard,
7:53
which is so brilliant is you have these guiding principles
7:57
and you know what those are, I mean,
7:59
that's part of you, that's part of your fabric,
8:00
that's who you are, what you...
8:02
what you do and who you serve.
8:04
And you then just inject those principles
8:08
into the done for you PLR.me content, is that right?
8:12
- Correct.
8:12
Yeah, my business has its framework or the focus
8:15
of what I want to talk about, and I just make it
8:19
like you said, inject the content into my framework.
8:22
- That's so brilliant.
8:23
And so for any of you watching this and you know,
8:26
if you are unsure of who you are, what you stand for,
8:29
I mean, I think coming to the table,
8:31
putting a document together of your guiding principles,
8:34
your framework, your system, what it is that you stand for,
8:38
and then that's exactly what you inject into the content,
8:43
into your videos, into your emails, into your social posts,
8:45
into your webinars, into everything that you do.
8:48
So Frantonia, that's fantastic, so thank you,
8:50
thank you for sharing it, that's awesome.
8:52
- You're welcome. - Yeah, so I wanna talk about
8:54
just some of the ways that you've used...
8:56
and there's a recent way that we'll get to,
8:59
which is...
9:00
I'm so excited to share.
9:02
But what are some of the ways that you've used
9:04
the PLR.me content over the last,
9:07
whatever it's been, it's like, 10, eight years, nine years?
9:10
- Yeah, it's evolved, it's interesting.
9:13
It's evolved, so when I talk about...
9:15
when I talked earlier about, you know back in the day,
9:18
it was about blogging.
9:19
I don't necessarily blog now as much as I did before,
9:23
I am more of a live streamer, so I'll go live
9:25
on Instagram Live and I will...
9:28
I do what we call simulcasting,
9:29
so I have one device on Instagram, one on Periscope,
9:32
one on Facebook Live, for any of you who are watching
9:36
who are not doing that, I'm gonna tell you,
9:39
live streaming tripled my business last year.
9:42
So (mumbles) that would be called a (mumbles).
9:46
- (laughs) - Live stream tripled
9:48
my business last year.
9:49
And so one of the ways that I use PLR.me in that,
9:52
so let's talk about prior to live streaming,
9:54
I had a resistance.
9:56
I had a huge resistance to going live,
9:59
and the more I dug into like what is my resistance,
10:01
I can stand on a stage and talk to
10:03
a hundreds of thousands of people and not feel any jitters.
10:06
What is my problem with sitting down and going live?
10:08
And the more I really dug into that, it was like,
10:10
"What am I gonna talk about?
10:12
What am I gonna talk about?
10:14
Ah, PLR.me
10:16
And so what I would do, what I'd even do now,
10:19
I pick a theme for the month, I pick a theme for the month,
10:24
and I talk about different aspects of whatever
10:27
that monthly theme is.
10:29
I will often pull a piece of content or an article
10:33
from PLR.me and I use that as my framework,
10:39
so my formula is if I'm gonna go live,
10:42
I want to make sure that you walk away
10:43
with at least three things.
10:45
And so there may be an article on PLR.me
10:47
that has seven steps to whatever,
10:50
I might do a one off or I might do a series.
10:52
And I might say,
10:54
"This week I'm gonna do a series on overcoming resilience."
10:57
And I use that same document, it might have seven steps.
11:00
"Today, we're gonna get through the first two,
11:03
join me tomorrow, we're gonna go through the next few."
11:06
So I use PLR.me as a guide for the information
11:12
or the content that I'm gonna use on live streaming.
11:16
I also pull down the audio of the live stream
11:18
and I use it on podcast.
11:21
- Awesome. - So repurposing this content
11:24
in multiple different ways.
11:26
- That's awesome, that's fantastic.
11:28
And I love how you said that live streaming tripled
11:31
your business, I mean it's so powerful
11:33
and yet it's so simple because it doesn't require
11:36
any fancy equipment, you have it in your pocket.
11:38
It doesn't require tons of editing
11:40
cause that's another big dread like,
11:41
"Oh I'm gonna have to spend, you know,
11:43
I have a an hour recording and I have to now make it,
11:46
you know, 10 hours of video editing, and/or..."
11:49
It just gets complicated.
11:50
- Right. - You just have your phone,
11:51
you go live and you use the content at your fingertips
11:55
from PLR.me as the foundation.
11:57
It's easy to have the content as the foundation
12:00
and then you just kind of riff off on what
12:01
you wanna talk about, I guess that's sort of
12:03
how you structure things?
12:04
- It is.
12:05
Well, so I am always the, you know,
12:07
I have the analytical part of me,
12:09
so if I know that I use a particular theme each month
12:12
I start with what do I want to market,
12:15
what do I wanna sell?
12:16
Cause it's business, I run a business.
12:17
- [Ronnie] Yeah. - Business is about profit.
12:20
So I gotta know what I want to market,
12:23
so every time I go live, it is, I do...
12:27
I do the formula "share, share, sell, share, share, sell"
12:32
So I might go live stream two or three times a week
12:34
and it's just, I'm sharing content.
12:36
And then that third or fourth time I invite them in,
12:39
"Hey, if you've enjoyed this series that we've
12:41
been talking about, at the end of the month
12:43
I'm offering a masterclass."
12:45
And whatever the price is or whatever,
12:46
I invite them to enroll, or I'm launching a program,
12:50
I invite them to enroll.
12:51
But it's really building the relationship
12:53
through my live streaming and then inviting them
12:56
into whatever the product or service offering
13:00
that I have for that particular month.
13:04
- I love it.
13:05
So essentially you're building value,
13:06
you're building that tribe, that community.
13:08
They know they can trust you, and then you get
13:12
into the offer, but- - [Dr. Frantonia] Yes.
13:14
- Fundamentally you start first and foremost with,
13:16
"Okay, I have the theme, but what is the offer?"
13:18
And you start there and you can go backwards,
13:20
so that's actually what I wanna talk about.
13:22
Next is, you recently shared that you ran a webinar
13:27
and you used the PLR.me content,
13:31
for the content of the webinar, is that right?
13:33
- I did, absolutely.
13:35
So that was the "Passion to Profits",
13:38
- Mm-hmm. - You all provided us
13:40
with the slides, the...
13:44
I believe there was a workbook?
13:45
- [Ronnie] Yup. - And an e-book.
13:47
You provided us with that,
13:48
and so I have my VA to redesign it with
13:52
whatever my brand theme, brand themes are,
13:56
brand colors, branding fonts, all of that.
14:00
We used Canva to redesign it,
14:02
and I use that content to give a free webinar.
14:09
It was an invitation, that particular one
14:11
was an invitation for anyone who has been thinking
14:14
about launching a business, online coaching business
14:18
but just hasn't taken the leap.
14:20
I knew specifically this one was for brand newbies,
14:23
and I use that content for the free webinar
14:26
and at the end I invited them to a paid offer that I have
14:30
that I'm actually running right now,
14:32
a six week paid coaching program.
14:36
- That's awesome.
14:37
And I think you said it converted at 16% of those
14:40
who attended the webinar and you...
14:43
this is the coolest part.
14:44
You essentially sold the product,
14:47
but the product wasn't done, right?
14:48
Because the product is a live webinar training, right?
14:52
- I used PLR.me (chuckles),
14:55
it's so funny that we can say that.
14:57
I used PLR.me as the free webinar to drive them
15:01
to a program that I had not even created yet.
15:05
- I know the training is ongoing,
15:07
but what's the feedback from clients?
15:09
- Yeah, so I'm....
15:11
because I'm on my laptop, I don't have the--
15:13
I believe I had and you--
15:15
I sent it to you there, the specific numbers.
15:16
I think 56 people signed up for the free webinar.
15:22
- And you said 32 showed up live.
15:26
- (mumbles) live, and the conversion on that ended up
15:29
being about 16% actually purchased what I sold at the end.
15:34
And so here's what's interesting cause I may not comment
15:38
a lot in the group but I read a lot of
15:39
what some of the other people are posting
15:43
and some of their questions and concerns.
15:45
And so I used PLR.me content for the free,
15:52
I guess it would be considered a lead magnet,
15:54
it's a free webinar.
15:55
- Yeah. - Grow my list,
15:57
and then once they came in, those who purchase...
16:01
The first thing I did was started with a survey,
16:03
what are your biggest concerns?
16:05
Which then allows me to go back to PLR.me
16:11
and pull the content to create the program
16:16
that they're asking for.
16:18
- It's brilliant.
16:19
So just to sum up what you were saying,
16:21
you centrally morph your coaching programs,
16:26
your offers to the exact needs of what your audience
16:29
is looking for, and you do that by surveying them,
16:31
and then you ask them,
16:32
"What are you struggling, what do you need?"
16:34
And then you just go through the PLR.me library
16:37
to give them exactly what they need?
16:40
- Yeah.
16:41
So let me put the one thing on the front end though,
16:43
I know my zone of genius.
16:46
- Of course, yeah. - Very clear about
16:49
what I am brilliant at.
16:50
And so I make an offer based on what I know,
16:53
and it's just that core thing,
16:55
what problem can I help them solve?
16:57
And you all have been brilliant in offering
17:01
us enough slide decks or even full coaching programs
17:05
that we can take and put our own formula to that.
17:08
But I use that as the draw end and it's really learning
17:12
to expand the ways that I see lead magnet,
17:14
a free webinar is a lead magnet.
17:17
And so if I can use PLR.me content, I don't have to sit
17:20
and try and figure out how to write up,
17:21
create a free webinar.
17:26
I can use your--
17:27
You even have courses within PLR.me
17:30
that I could take the first module
17:33
and make that the free lead magnet,
17:35
and then sell them into the rest of the program.
17:39
And so it's just really helped to simplify the way
17:42
that I find and attract my dream client.
17:48
- That's awesome, that's fantastic.
17:51
The next thing I wanted to ask you,
17:53
so what would you say to someone who says,
17:55
"You know, other people use the same content,
17:58
like it doesn't feel authentic or I'm worried
18:00
like I'm gonna get found out."
18:02
Like what would you say to someone with those concerns
18:05
because you have been using the content for many years,
18:08
has anyone called you out on it?
18:09
Like, you know, have you had any issues?
18:11
And the next follow up to that is,
18:13
what would you say to those people
18:14
who have that fear, that worry?
18:17
- Nobody's called me out on it.
18:19
Here's one of the things that I understand
18:20
having been around this industry,
18:23
the coaching and personal development industry
18:25
for as long as I have.
18:27
I think you'd be hard pressed to find anyone
18:30
who is not using PLR content, who's not using a ghostwriter,
18:34
who's not using some kind of starter.
18:37
I think about it like cooking,
18:38
like I buy soup starters when I wanna cook soup,
18:42
sometimes I do it from scratch,
18:44
but a lot of times I will buy the soup starter.
18:46
I look at this the same way, the concern about using
18:51
the same content, I believe it comes from the idea
18:54
that you're just gonna take the content
18:56
and use it as is.
18:58
And it's always about making it your own, I make it my own.
19:03
Like if we could screenshot here right now
19:05
and you show them like what
19:08
"Passion To Profit" looked like before
19:10
and what it looked like when I presented it,
19:11
it doesn't look anything the same.
19:14
Even if I were to have taken all of the words identical,
19:18
when I'm talking about the slide,
19:20
Dr. Frantonia is showing up.
19:22
My way of communicating with my community shows up,
19:26
my quotes and my, you know, all of my personality
19:32
is there so it becomes my own.
19:34
The other thing is you can always retitle the content,
19:39
I think I gave a subtitle that wasn't
19:41
what it originally was.
19:43
There all kinds of ways you make it your own, you us--..
19:47
Again, I'm saying I used it as the bones of,
19:51
or the framework, it's not the totality of what
19:55
I am selling to my clients.
19:57
And at the end of the day, what my clients
20:00
and I would suspect most of your clients are buying
20:03
is the solution or the transformation
20:05
that you give them on the end of this content.
20:10
- Absolutely.
20:11
I just love how you said that, I mean it really is
20:13
about the bones or the soup starter and the moment
20:17
you change the design, you change the title,
20:20
the moment you speak it, it's different.
20:22
You're gonna inject your own stories, your examples,
20:25
your case studies, the world that you're in
20:28
at that exact moment, the words will come to you
20:30
it'll be different and it'll be transformed.
20:33
And I think that's the whole point
20:35
is how can you make it your own,
20:36
well, put you into it, you know?
20:38
Add yourself, you're the secret ingredient
20:42
that no one else can duplicate.
20:44
You have your own unique set of circumstances
20:45
and life experiences and knowledge and experience
20:49
that you can put into the words
20:52
and make it totally different.
20:55
- Absolutely, yeah.
20:57
Just hearing you say that,
20:58
it would be like seeing two different actors
21:01
or actresses play the same role but get something,
21:05
a totally different experience of it depending
21:08
on who the actor or actress was.
21:10
- And yet it could be the same words, the same script.
21:12
- The same script, you already know the storyline
21:15
but somebody else just gives it a different spin
21:18
or a different way of presenting it to you.
21:22
- I love that example, I never thought about that
21:23
but that's so brilliant, it's so true.
21:25
I've seen that before where there was a pilot
21:27
with one actor and honestly if that actor
21:30
would have completely ruined the show,
21:32
they changed directions, they went
21:33
with a different actor and the show took off
21:36
and had a multi-year run.
21:38
So, you know, I think that that's the whole point
21:40
is how can you put yourself into the material?
21:43
How can you transform it?
21:45
It doesn't have to be text, you can change it into graphics,
21:48
into presentations and workbooks,
21:50
you can change it into webinars and podcasts.
21:52
You can do all of the things that Frantonia
21:54
you were mentioning, you do...
21:55
You've done some amazing work, and I just applaud you
21:58
and I'm so grateful for you and for you to spend this time
22:01
with us here and sharing what you've done,
22:04
any other last thoughts or words you'd like to share?
22:08
- Yeah, my coach hat is always on.
22:11
I just wanna share with the community who...
22:13
and I believe who you'll be sharing this with,
22:15
either current or future community members.
22:20
Believe that you are capable of operating
22:25
in your own zone of genius, most of us here
22:27
are either coaches, we're writers, we're authors,
22:30
I know there are therapists in the group,
22:32
there are corporate trainers.
22:34
Know that you have the ability to utilize
22:37
your inherent gift to transform the world,
22:41
and that PLR.me content will be the starter,
22:45
it'll be the framework that'll help you
22:47
to move forward, and getting out of overthinking,
22:51
it helped...
22:52
That was the one of the big things they helped me with,
22:53
stop overthinking, to get into action.
22:57
To get into action.
22:58
And really just looking at the technology
23:01
that is available to us today,
23:02
and asking yourself, and this was me.
23:04
I wanna ask myself,
23:05
"How many different ways can I use this one piece
23:08
of content to attract my ideal client and convert them...
23:13
attract my ideal prospect and convert them to a client?"
23:17
That for me has been huge.
23:19
How many different ways with the technology we have,
23:22
and like you said, live streaming is free,
23:24
I can download my live stream, run it through Temi,
23:27
now I've created my own book from the PLR.me content
23:31
because I get this text, and somebody can edit it
23:35
and convert it.
23:36
I can draw out the audio, upload and now I've got a podcast,
23:41
so that would be the other thing.
23:44
That we see so many different moving parts
23:46
in businesses today and we get overwhelmed,
23:49
PLR.me helps me to no longer be overwhelmed.
23:53
I don't have to create 50 different pieces of content,
23:55
I can take one thing that I've done
23:58
and repurpose it in multiple ways.
24:01
And then use the community, reach out for support,
24:04
reach out for help.
24:05
There are tons of us in the community who are using
24:07
this content and have had great success with the content
24:10
and we're more than happy to engage with you and share.
24:14
- Thank you so much Frantonia,
24:16
I really appreciate your time and your wisdom.
24:18
I think just to sum up what you just said there is,
24:22
avoid overwhelm, take action, and that applies
24:24
for every aspect of life.
24:26
I mean, we need to take action.
24:28
We cannot be just sort of waiting and waiting
24:32
and hoping that something's gonna change,
24:34
we actually just need to step up and go.
24:37
So, thank you.
24:39
SHOW MORE
- You're welcome.
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