How Dr. Tracey Uses PLR.me In Her Practice

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What a joy it is to be speaking to Dr. Tracy Marks today.

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Um, so Dr. Tracy has been a long time PLR.me member all the way since

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2009.

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And that she's a psychiatrist with over 20 years experience.

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She's been featured on CNN.

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She has over 465,000 subscribers on YouTube and

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over 18 million views.

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And I'm just so excited to talk to you today, Tracy,

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and to learn more about you and what you bring to this world.

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So thank you so much for joining us. Thanks.

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For inviting me on your show.

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I've been watching you do interview all these other people,

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so I'm feel honored actually.

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Oh, I, I mean, the honor is completely mine. I can tell you that. So, I mean,

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let's, let's kind of just start re briefly, well,

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what do you do and who do you serve in, in your business? Sure.

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I'm a psychiatrist and I'm in private practice in the Atlanta Georgia

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area. And, um,

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I see mostly adults and I've been doing that since, uh,

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early 2000. So, um,

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probably around 2000, maybe seven.

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I started trying to look at how can I reach more people and

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make and do more than just seeing people in my office and have a

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greater reach.

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And that's kinda how I started reaching out to do things online,

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but primarily I still have a full-time practice and that's really what I

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do. And that's what I, that's how I earn a living, working in my practice.

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Awesome. So you mentioned sort of transitioning and doing a lot of online work.

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Um, so how did you grow that online component and especially the

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YouTube channel, for example,

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like what did you do to help grow those two sort of segments of your business?

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So the YouTube, uh,

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has been a very long journey and a lot of stops and starts with that.

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So I probably, I joined YouTube in 2007, again,

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when I was looking at this expanding my reach thing and I started my channel

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about 2009. And at that time there were a lot of,

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um, you could, you didn't have to,

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you didn't have to have an account to comment.

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So the comment section was just horrible people saying all kinds of things.

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And so that scared me off. So I stopped,

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I put out a few videos and then I just kind of looked at it as this place to

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store videos, probably like a lot of people did to put on my website,

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but I didn't really care who was looking at them. Um, and then I decided,

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you know, I really want to do more with my channel.

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So I tried again in 2010 and 12 put out a few videos.

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I just, I didn't really have as much enthusiasm about it. It was a lot of work.

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I didn't really see much coming back from it.

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And so it just kind of petered off and then it wasn't until 2018 that I

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said, no, I'm going to do this for real. And I'm going to commit to doing, to,

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uh, putting out regular content and just see what happens.

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And if it doesn't, if not much comes of it. Oh, well,

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but the difference here with this start or this restart was that my purpose was

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different. Um, I wanted to have, and this kind of,

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this kind of ties into the issue of how do you even like keep going when you,

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um, start with very, very few followers and, you know,

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and it just feels like you're talking to no one. Um,

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I ha my bigger purpose was to create a library

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of useful information that I could use for some other purpose,

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other than just getting views on YouTube. Yes.

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I wanted to get views on YouTube, but if I didn't,

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I was satisfied with having information that my patients could

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reference because, and just like with coaches as well, if, if you're in a,

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if you're in a session there's only so much you can get to in the session.

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And so it would help me to be able to say, okay, um,

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let's talk about this issue in the session,

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but I also want to teach you about this. I have a video about it.

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You can go look at it and then they can go look and get the educational

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information. And then in the session,

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we can talk about more personal things that are going on right now.

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So because of that, I had this, you know,

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idea of I'm going to create a library of educational information.

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Um, I was able to kind of keep pushing forward, even though, um,

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initially I wasn't getting that very many views,

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no one does when they first get started and, um, and you know,

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and it just kind of evolved from there.

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Awesome. So how did you go about, I mean, obviously you're brilliant.

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I mean, you, you have a lot of experience, right?

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So obviously you're using a lot of that experience as the foundation, um,

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for your content and especially for the videos,

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but how else did you kind of go about creating that content for videos,

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for your website, for social platforms and so on?

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I th the way that I had,

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so initially I got ideas from the PLR.me

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content, and, uh,

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I kind of wasn't sure how exactly I was going to do it as far as,

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um, it started out as mental health education and self-improvement,

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and I still wasn't convinced that people wanted to hear about

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what I would call hardcore, uh, mental health,

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medically based information that I still needed to give it a light touch.

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So I was more focused on self-improvement.

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So a lot of my earlier videos were more self-improvement type

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things, um, how to talk. So people listen, um,

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how to get things like that, which some of those were based on,

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um, articles and things from PLR.me. And I, I,

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I took those ideas and rewrote it to fit my voice and then use that

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as a video. Um, and so,

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but then I infused some other, you know, just kind of shooting around,

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trying to see what sticks and what people are interested in hearing about.

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And going back to the information about trying to,

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trying to provide patients with more details. Um,

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I started talking more about things like bipolar disorder and depression,

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which is really my bread and butter. That's what I do. Um,

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and so those videos started taking off more

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than the self-improvement and people were commenting, which surprised me.

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I did not expect someone to raise their hand and

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actually put permanently online a question saying, I,

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when I was 10, I was depressed and blah, blah, blah.

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And I'm thinking you want people to know this.

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So it just never occurred to me that people would actually start talking about

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their experiences, but fast forward,

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I was getting a lot of questions in those comments.

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What can you talk about this? And what about that?

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And that's where I got a lot of content from that point forward is just from

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people watching and asking questions.

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Right. And really what I'm hearing is that you,

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you realize what the market was telling you, what your audience was telling you.

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They want more of the, um,

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perhaps harder hitting types of topics.

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And you just dove into that in head first, like, that's you, like you said,

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is your bread and butter. That's where you're focused. And so that's,

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that's what you provided for your audience sprinkling in some of that self-help

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and self-improvement things along the way, but you honed in,

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you zeroed into that niche and you focused on that audience. Is that right?

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That's exactly right. And you know,

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it feels like I told you that I first started trying to do something online

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around 2007. So here, this was 2018 with the YouTube channel.

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So that's 11 years later for 11 years,

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I had been hearing about how to build an online business. Well, what is your,

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what is your audience want? And I would always say, well,

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I don't have an audience. No one's telling me anything. I'm not, I don't,

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I mean, my, I don't consider my patients, my audience for my online stuff.

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So I never, I, that always bothered me that, yes,

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the answer is the audience will tell you what they want,

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but I didn't have an audience. Well, so now finally, I see,

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um, how that works, that over time you build an audience of,

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or following or readers or, or whatever they are,

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but those people will, if you listen to them,

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will tell you what they want to hear about.

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Right. Exactly. And that reminds me of another client. Um,

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so he's a Christian, you know,

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speaker and he's talks about all sorts of interesting topics,

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but one time he started posting about parenting topics and he noticed the

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engagement on those Facebook and those social media posts was so much higher.

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And that was the trigger. That was the moment it clicked in his mind. Oh,

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that's where I need to focus. And so I think a big lesson here is, listen,

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keep your ears and eyes to the ground, post things,

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see what sticks and see what engages and then double down on those

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topics. So, so thank you for sharing that, that was, that was awesome. Now,

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along the way, I mean, you mentioned, you know,

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this 11 year journey to really focusing in on the topics, uh,

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and on YouTube in 2018,

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but what roadblocks did you encounter along the way when growing your business

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and not just YouTube, but really especially particularly online component,

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because obviously as a psychiatrist, you have your patients in person, uh,

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but you mentioned you wanted to pivot and kind of reach a wider audience.

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So what are some of those roadblocks that you encountered?

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Well, I've had a lot of failures and, uh, so I had a,

10:04

um,

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a podcast that I started in 2015,

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and it's probably not fair to consider that a failure,

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but it is in the sense that I didn't stick with it.

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I pod faded after a couple of years.

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And I think the reason is because again,

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I was trying to talk about what I think people wanted to hear

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about and not what they really want it to hear about. So it was a,

10:29

it's a podcast for working moms. It's actually still,

10:32

they're getting ready to take it down, but it still exists. Um,

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because I didn't think people wanted to hear about depression and bipolar

10:40

disorder and anxiety and mental health topics. I thought,

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so here again,

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I was just trying to camouflage it and not really,

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and just talk about something else, a little bit more palatable. Well,

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and people listened, but I did not,

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I couldn't stick with it because I wasn't passionate enough about that because

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that's not really, you know, my bread and butter again. So, um,

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so that was one thing where just trying to do something against what

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I really wanted to do, but doing it because I thought that's what, that's,

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what people, that's what I should do similar to, um,

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making videos. So let's say on YouTube or content on trending topics,

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some people will, um, encourage you if you want to grow, um,

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make videos on things that are trending well, okay.

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That might get you some eyeballs, but is that really, can you sustain that?

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Are you really gonna stay interested in that and to really do the long

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game here, because it is a long game, you,

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it has to be based on something that interests you as well,

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that you're excited to talk about and not what you just think is going to get

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you enough attention or get you enough sales. Um.

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I also created, I also created.

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A, a course,

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a sleep course and that,

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uh, I mean, I, I don't know that that's,

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I consider that a failure because, um,

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a lot of just a lot of factors that played into it,

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I'm not a course person and I probably will never produce another course.

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Cause I just, that's not the way that I'd want to deliver information.

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So that just wasn't a good fit for me. But so I've tried all these things. Um,

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and some of it was it, as far as the failing failing comes in is,

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is starting and not finishing,

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getting not really being my heart, not really being in it.

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And so I just stop and I can't push through.

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And so I just kind of drop off. Um,

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and so the YouTube channel and mental health education,

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that was really the first thing that I think I could stick with because I was

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engaged enough in it myself to, to just keep pushing for.

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Yeah. And I think that, I mean, you said it,

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it's finding something that you will stick to,

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that you're passionate about that is aligned with your audience.

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That's a key factor in everything that we do. Um,

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otherwise you just, you know, sort of trail off, uh,

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or your audience isn't interested or both.

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And so I think that's a key point here is that following your passion

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and doubling down on it. But also it means sometimes pivoting and changing.

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I mean, you created the course that wasn't for you. Hey, that's fine.

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That's not for you. It could be for someone else, but Hey,

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what you end up doing is you pivot and that's okay. Right. Uh,

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or the podcast for some people, podcasts are huge.

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Maybe it's because that's their primary way of consuming content.

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So they love to produce podcasts and that's for them. That's great,

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but that wasn't for you and that's okay.

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And that's sort of the beauty about content.

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Some people will absolutely cling to text others,

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clink to video and others claim to graphics and short little snippets or

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audios. And there's all sorts of platforms for all sorts of mediums.

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But the point is, Hey,

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don't try to be everywhere and do everything that's overwhelming.

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And don't try to be doing stuff you're not interested in zero in on what

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you get excited about and what your audience actually wants. Um,

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so thank you. That's wonderful to hear.

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And I kinda like hearing about the failures because it, it, again,

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it kind of brings to light truth, right? We think, oh,

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wow. Everyone is this like, it's so easy. Let's do. And no, no, no.

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We all fail me too. Everybody does. And it's about, okay,

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what are we going to do next?

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How are we going to make it to pivot and into grow?

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Tell me what you created or show me, like,

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what are some of your favorite ways that you have been using the pillar dummy

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content?

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Okay. So the most that I've done with it,

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or I guess I should say I've done the most with the graphics, with the,

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um, the motivational quotes and things. So one of the things that I created,

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uh, with a coffee table book, and here it is, let me see,

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oh, wow. Go.

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And cover it. It looks like, yeah, hard.

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Cover. I sent it to a graphic designer. And, um, you know,

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so here are the, here are the pictures.

15:24

That's wonderful.

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So those are just the wallpapers. And that was,

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that was probably maybe 10 years ago. So that was a while ago. So last year,

15:34

2020, I created a calendar.

15:38

Oh, that's beautiful. Oh, it's got.

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The glare on it, but there we go. That's a little bit better. Um,

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and it,

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because the practicality speaking print stuff is hard to sell.

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So with the coffee table book, it really,

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I really wasn't using it too as a product to sell because there's just too

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expensive. I mean, it probably cost me like $180 to print this,

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um, using blurb. Well, I'm not going to be able to sell that to anyone. So the,

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so the, the to make up for that,

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I came up with the calendar and the calendar still the same. Um.

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Okay.

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So the same images, the same wallpapers.

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And then I also have little, you may not be able to see it,

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but I have, um, it's called 52 weeks of self-improvement. So there's some,

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each week there's a tip. And some of the tips came from, uh,

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PLR content and some of it was just my own. Awesome. Um,

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and then one of the article, no,

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about four or five articles from PLR.me,

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I put together as a magazine. Oh, awesome. Live hat,

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working moms love that working moms. And let's.

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See here, like.

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You know, this is, this, this looks great. It's just an article.

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But when you add in all those, all the graphics and the images and stuff,

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it just makes it look like, wow. Right. So, um,

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it that's just content. And I created it as a PDF,

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as a giveaway for a mailing list to join my email list,

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but then I also had it printed as well. Um,

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and then I took last thing for show and tell here,

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I took a lot of the courses and things.

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I have trouble looking at digital files on my computer

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and knowing what to do with that. So I thought, okay,

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let me print it out.

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And then I can flip through and just go, oh yeah, I can,

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I just see better on paper. So I could go to a,

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or use a chapter or extract something, um, you know,

17:53

extract something from a part of an article.

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And it was just easier to deal with for me as actual

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books. So I had them printed and it's just,

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this is just the, um, here we go. Yeah.

18:08

This is just the PLR material in book form.

18:13

That's awesome. So those are the courses. And so how did you use that?

18:16

Like it just sort of,

18:17

for inspiration for content on your site or in your videos,

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or how did you use it?

18:23

Yeah, it just for inspiration for content. Um, I, uh,

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let's say I did, uh,

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I created an emotional eating, um,

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course not really a course.

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It was a course and I had a segment of it that was just talking about mindset

18:40

and emotional eating and things like that.

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And some of that came from the PLR material.

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So I was able to, uh, take that information and then add in my own.

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So yeah,

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it inspired me and kind of gave me ideas of how to put it in,

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in compact succinct form, because for me anyway,

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one of the hard parts is, um, there's no lack of information,

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but how do you bring rain and in,

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and make it digestible and understandable and readable for

19:12

people because no one wants to get a textbook worth of

19:16

information, you know, in a five minute video or,

19:20

or even in a book necessarily.

19:22

So how can I extract out small parts to, um,

19:27

and feed it to people, uh, to be able to understand it better. And so, yeah,

19:31

being able to kind of take one of these courses,

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there's is the healing from emotional trauma course, um,

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and flip through it and,

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and see what order in which to present it. Uh, and things like that.

19:44

It was very helpful that way.

19:47

That's awesome. So, I mean, so if I can summarize,

19:49

you essentially took all the PDFs that came with the course,

19:53

the peeler dummy course, you just mushed it together, had to print it and,

19:56

and that's again, that's for you. Like,

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you just prefer it in a printed format and you just went through,

20:02

maybe you highlighted, you read through it,

20:03

and it just allowed you to pick apart the pieces that you want to use

20:08

for the medium that you're using.

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So whether it was for a video or for a little email course or whatever it is

20:15

that you're doing,

20:16

you weren't able to easily kind of collate and go through and say, oh,

20:20

I like this let's use that.

20:21

And it was just a way for you to make the content your own. Correct.

20:26

Yeah. That made it. You said that so well, Ronnie,

20:29

thanks for keeping it that way or reframing it. But yeah, it was,

20:33

it's much easier for me to go through and pick a piece

20:37

when I can look at it, uh,

20:39

print it out than to see it in a digital file on my hard drive.

20:44

I love that. I mean, it's a,

20:45

it's a strategy cause I sort of in digital and I know that, I mean, my wife,

20:49

she loves physical. Right.

20:51

And I would read it in ebook and she would read the physical book,

20:54

but it it's like the synopsis happened in a different way when there's a

20:57

physical book,

20:58

maybe you're underlining or highlighting or putting post-it notes or whatever.

21:02

And so it's a great strategy.

21:04

If say you want to use one of the pillars.me, eBooks or courses,

21:09

you want to put your own spin on it. You want to make it your own,

21:12

but you're not sure how print it, go through it, read it,

21:15

highlight it kind of like put it in the order that you want it to be in and make

21:19

it your own. And so that's a great strategy. Honestly.

21:21

I've never thought about that before. That's just so cool. I love that. Um,

21:25

so I guess the next thing is for those people who are just getting started,

21:30

coaches, health and wellness practitioners,

21:33

what would you say to them when it comes to, Hey,

21:36

I'm just getting started and I'm just starting to use the pillar content.

21:40

What would you recommend?

21:44

Well, I think I would start with before going to,

21:48

what medium do I want to use to get my information across, um,

21:53

start with, what are you trying to achieve? Are you wanting to,

21:58

um, have an online arm to your business

22:02

practice? And I'm talking to say a coach now, do you, um,

22:07

do you want, and now almost everything's online. So I guess that's, you know,

22:11

that's no longer so much of an issue anymore of online stuff versus a

22:16

brick and mortar business, but at any rate it's all mushing together, but, um,

22:20

is this, are you wanting to just be able to enrich,

22:25

um, the, your clients and have,

22:28

and just create more, uh,

22:32

information for them or increase your knowledge base for them?

22:37

Um, create a helps for them, like with some of the guides and things like that,

22:42

or are you trying to create a product that you want to sell and

22:47

therefore you want to use social media to, uh,

22:51

attract more clients or more customers to buy your product.

22:55

Like knowing what your end point is helps, you know,

22:59

where to get started and how to get started. Because if you just kind of say,

23:03

well, I'm just going to get on Instagram and post post, well,

23:09

you know, what are you posting for?

23:11

And that makes a difference because there's so much posting the more fine

23:16

tuned and granular you can get and be about what is the ultimate

23:21

goal and what you're trying to do. I think the more you stand out,

23:25

because it becomes a parent that you're speaking to someone specific.

23:29

And I know that everybody says that if you don't know who you're speaking to,

23:32

you're speaking to no one. Okay. Yeah. But for real, um,

23:36

I do think it informs the kind of content you

23:40

produce a bit, um, knowing what you're trying to do. So that said, um,

23:46

if you're a coach and you already have say a coaching,

23:49

you have coaching clients and things,

23:51

however you manage that part of your business, but you also, you're,

23:55

you're trying to attract more clients. Then you might want to have,

23:58

start with a blog and post content, things like that. Um, and, and,

24:02

and have it, and, you know,

24:04

and reach out locally to get people to come in or something.

24:07

But if you're trying to become an author and get your name out there so that you

24:11

can then have enough of a following to be able to sell a

24:16

book, because even with, you know, this is a whole different topic of, you know,

24:20

being an author and things like that. But, um,

24:24

these days publishers want people who can sell their own stuff.

24:28

You can't just rely on the marketing of the publishing house.

24:33

So they want people who have a following.

24:37

So if ultimately you want to get to be a speaker or an author and

24:42

have that be a spinoff of your coaching, um,

24:46

then I would say,

24:47

just kind of keep your eye on the finish line and start

24:52

building out how you're going to get people to know,

24:57

get to know you and your information and how you're going to spread the

25:00

information that you ultimately want to share later on in the form of a book or

25:05

speaking. Now, I will say, um, I didn't know,

25:10

you don't, it's not like you have to know the exact answer as to how it,

25:14

how it's gonna look in five years starting right now,

25:18

because sometimes it just takes a lot of people, um,

25:23

uh, along the way, helping shape what your message is.

25:28

And so, as I mentioned earlier, I started out more, um,

25:32

producing self-help information. Cause I was a little,

25:34

little gun shy of about talking about mental health stuff,

25:39

not knowing how people would receive that.

25:41

And when I saw how people really wanted that,

25:45

I was able to just kind of relax into that mode of providing more of that kind

25:50

of information. And you know, now I know where I'm going.

25:53

I know who I'm speaking to and that sort of thing.

25:55

So I guess it's kind of a long answer to your question, but, um,

26:00

I would say start with, uh,

26:03

a fuzzy view of your end point.

26:05

It doesn't have to be specific cause you might not exactly know where you want

26:09

to end up, but have some kind of broad idea of,

26:12

do you want to just continue to just build up a huge coaching practice?

26:16

Do you want to create a course? Do you want to write a book?

26:19

Do you want to speak like,

26:21

is there some other thing beyond the one-to-one that you want to do and then

26:27

continue your day job of coaching or whatever it is while

26:32

you build up an audience of people, um,

26:36

and you help and with,

26:37

with the intention of just wanting to help and provide information,

26:41

not with the I'm gonna, um, you know, get on Instagram and sell,

26:46

sell this thing, you can't start out just selling,

26:49

you got to start out giving and as people as people take in your

26:54

information and start enjoying and benefiting from your information,

26:58

they'll ultimately want more of it in some form that they're willing to pay for.

27:03

Absolutely. Oh, I love that. I mean,

27:06

I love how you took us through that process and that I have to add. I mean,

27:10

I've seen some of your videos and you are just so authentic.

27:15

You truly care,

27:16

you present information in a way that's very real and I can understand

27:21

completely why people would then sort of be open into you in the comments and

27:26

reach out. And it's a very powerful medium video,

27:29

especially is a very powerful media because you can be so intimate and,

27:34

um, there's sort of this almost celebrity status like, oh wow, that's Dr.

27:38

Tracy from YouTube. Like I've seen her videos and, and that's,

27:41

that's such a powerful experience, but it took you time to get to that point.

27:46

And it took you focus to focus the, um, the topics and,

27:51

and you know, all of you took your time to just agree that yeah,

27:54

I want to talk about the tough stuff.

27:56

The things that I didn't think people wanted to talk about or hear about,

27:59

I'm going to talk about those things.

28:01

And so I challenge you the viewer.

28:04

What is it that you're really good at? What is it that you love to do?

28:08

What is maybe a little bit difficult to talk about?

28:11

What makes you vulnerable that you, if you were to share it, it sort of would,

28:15

you know, open up a different side of you and that's,

28:19

those are the pieces to really think about when it comes to creating and sharing

28:23

content, you can use the peeler.me content as a foundation, just as Dr.

28:27

Tracy was mentioning, she printed it out.

28:29

You can highlight and pull apart and use that content to create things like lead

28:34

magnets or calendars or a coffee table books or videos or emails or

28:38

whatever. But the key ingredient is you,

28:43

the key ingredient is what you have to bring your stories, your, your,

28:48

uh, your, your life,

28:49

but also maybe even your client's stories and the things that you've gone

28:53

through, um, and helping people transform and become better people.

28:58

So I just challenge you to think about those pieces and, uh,

29:02

to really focus on, uh, you know,

29:05

honing in on what makes sense for your audience, not just about you,

29:10

but your audience, think about your audience first. What do they want to hear?

29:13

And do you want to produce that?

29:15

Do you want to become the mental health person of YouTube? You know, Dr. Tracy,

29:19

I mean, that's what you decided to do, and you've excelled at that. So, well,

29:23

I love it. And I love the authenticity that you bring. I love the, you know,

29:27

I love the success that you've had with that, and it just,

29:30

it's so wonderful to see you grow. I mean, it's so thank you.

29:33

Thank you so much for sharing your stories and thank you so much for sharing

29:38

everything that you've gone through in the last, I dunno, a decade, um,

29:42

using the content, growing your business,

29:44

and also just using your experience to, to make a difference in the world.

29:49

So I look forward to seeing your, you know,

29:52

your YouTube channel double and triple in size.

29:54

I look forward to seeing what you do next with the content. And, uh,

29:58

I encourage you the viewer just to think about what can I do?

30:01

What can I do using the content?

30:02

How can I become more authentic and inject my own stories and

30:07

personalities, all that fun stuff into the content.

30:10

And we want to see what you're doing. So please share that with us. Um, Dr.

30:14

Tracy, thank you so much for being here today.

30:17

Thank you, Ronnie. Thanks for having me.

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