How Richard Created a Course In A Weekend And Attracted 1,300 Students In Just 3 Weeks with PLR.me
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Ronnie interviews PLR.me client, Richard Butler, who put together a complete coaching course and uploaded it to Udemy in a single weekend.After 3 weeks, he attracted over 1,300 students and is launching additional coaching courses using the done-for-you brandable content from PLR.me. SHOW MORE
Automated Transcription
0:00
Hey, Ronnie Nijmeh here from PLR.me, founder PLR.me
0:04
and I'm joined by a Richard Butler who is a client of PLR.me
0:08
Me and he's been doing some amazing things when it comes to using the done for you brandable content.
0:15
Now, um, we, we have such great features on PLR.me
0:19
to help you discover content when it comes to searching, when it comes to, uh, just filtering and categories and product types as well as content bundles, uh, content collection.
0:31
So you can see a variety of resources that you can use and deploy in your practice.
0:37
Well, one of the things that keeps coming up is how do I create a course?
0:41
And you know, we have a couple, many courses on the way and, and several courses already in the content library.
0:48
But what if your, uh, your topic isn't yet available or what if you want more, you want to have a library of courses.
0:57
And that's what I wanted to talk to Richard today because Richard has been super successful at using, uh, the PLR.me
1:05
content to create courses and particularly to create courses on Udemy.
1:10
Now a UME is a huge marketplace for courses.
1:14
There are a lot of pros and cons with that and we'll talk about that today.
1:17
But let's actually dive in.
1:19
So Richard, thank you so much for joining us.
1:21
Thank you Ronnie for having me.
1:22
Yeah, as you say, you'd have me is huge and there's courses of every single type from it courses right through to personal development courses.
1:31
Um, and it's a great tool for lead generation.
1:35
Um, I think this is one of the important things with you, Dan made that it's very, very good to get people to get to know you, to, to really build up that like know and trust, um, factor about Richard Butler.
1:49
So I want to talk about one thing that you said there that it's easy to gloss over.
1:53
Yes.
1:54
Udemy, discounts your courses often so much that you're not going to make a lot of money off of Udemy,
2:01
Now you can if you're selling, you know, 100,000 students or something like that.
2:06
But that's if you actually change your perspective of Udemy to think more about how you can generate leads for your coaching business, for your one on one coaching group, coaching your other courses.
2:20
That's where you should be focusing on.
2:22
Yes, and we'll talk more about that, but I just want to emphasize that now there are many course building platforms out there, there's things that you can host on your own WordPress site.
2:31
There's ever lesson and teachable and all of these other platforms now all of them can work very well.
2:37
We're only talking about Udemy right now because Richard has had great experience with that.
2:41
But again, fundamentally think of Udemy as a platform for lead generation.
2:46
Okay.
2:47
That's what I just want to emphasize that.
2:48
Yeah, and I think that's very important.
2:50
I'm going to talk a little bit about the metrics and the pricing models of the Udemy, um, as we go along.
2:56
I suppose the, the, the first question that a of people have as well, you know, what can I do with a lot of the content?
3:02
Because I was looking through a lot of the content in PLR.me.
3:04
And I saw a lot of interesting articles and I started to put those into collections.
3:09
Um, and I started to create collections such as diet, collections, time management, collections, um, beliefs, collections.
3:16
And then I started to think in December of 2017 I started to think, what can I do with these?
3:22
So I thought, okay, I can podcast, but why not do a video?
3:26
And then I thought, what am I going to do with these videos?
3:28
Well, I could put them up on YouTube and have the content there to bring people in.
3:33
But then I thought, well look, you Demi can also be lead generation and I can make some money out of it.
3:39
So instead of me buying these leads on paying for them through advertising, I'm actually getting these leads in and I'm getting something for it.
3:46
Right.
3:46
And that's a, that's another beautiful part about this is typically you buy Facebook ads, you pay, you know, anywhere from a dollar to $5 a click or you know, depending on what market you're in.
3:57
And then you hope that you convert those people to email subscribers to join your list.
4:03
Well this is almost the reversal because you put up the course, you spend the time to build a course and we're going to talk about what is a course on Udemy versus a as something.
4:13
Maybe, maybe it's something that you're different and it's something that's different in your mind.
4:16
But you put this, you spend the time to build a course, you put it on Udemy.
4:21
And then guess what, you have people coming into your course that are paying to be there.
4:28
Or even if it's even if it's available for a short while as a free course, you now have a bunch of peoples or in your world on the Udemy that you'll want to bring into your Facebook and your, uh, you know, other social media accounts or email list your website.
4:45
Correct?
4:45
Correct.
4:47
So, I guess once I got those collections together, there were two things that I had to think about.
4:51
Um, I have to think about what was the content of each lesson and also what resources would I have to follow up for homework for the actual course participants.
5:01
So as you say, it's slightly different than just recording a few YouTube videos.
5:05
There has to be a structure to it.
5:08
Right, right.
5:09
Well let's talk about that.
5:10
I mean, let's talk about how you created an outline.
5:12
A core structure.
5:13
Okay.
5:14
So, so the basic guideline is an introduction to the course is the first thing.
5:18
So you have to tell your students what are they going to learn in this course and something, something valuable that they say.
5:24
So how do you change your beliefs in 10 days?
5:27
Okay.
5:27
It's something.
5:28
So is that, so hold on.
5:29
So how did change your beliefs in 10 days?
5:30
Is that the course title or like w we'll just like, let's walk through that.
5:34
I would call that the course title.
5:36
Okay.
5:37
And then I would give a summary of what I'm going to show them.
5:40
So, for example, where do beliefs come from?
5:43
Um, are your beliefs actually true?
5:46
How'd you change your beliefs?
5:48
And then maybe strategies for setting goals based on your new beliefs.
5:54
Awesome.
5:55
I would look, so I would give that summary.
5:57
I would like, like they say a lot in training, tell people what you're going to teach them, teach them, and then sort of summarize what you've just taught them and that that really is the basics.
6:08
So, so all of those outlines that you just mentioned, you know, how your beliefs and how to change them, those things.
6:13
Yeah.
6:14
How do you break that up?
6:16
Is that just one Epic video or how do you break that up?
6:19
No.
6:20
So what do you want to do is you want to create sections and each section is for me one topic that you can then break down into smaller topics.
6:30
Because what you Demi encourage, and they actually say in their, in their video guidelines is the videos should be maybe two to 10 minutes long.
6:38
So something that is easy to consume maybe on your lunch break because you're, you're, you're going out and you're just watching it on your phone because it's all mobile responsive as well, or something that you don't have to invest four to five minutes center because you know, as a trainer, I know you lose, you lose interest after maybe 20 minutes.
6:56
So they want nice short Blessons.
6:59
They don't want something that's only 30 seconds, but they don't want something that's two hours long now.
7:04
Right.
7:04
That doesn't mean that your course, sorry.
7:07
Oh no, go ahead.
7:07
Finish your thought.
7:08
Sorry.
7:08
I was going to say, that doesn't mean that your course can't be a 10 hour course, but it should be broken down into very manageable slots.
7:15
Sure.
7:16
I mean, and let's talk about that, the length, because I think that, I know I've seen from other appeal or.me
7:21
clients who have created courses, you know, they're, they're kind of discouraged about Udemy because they spend, you know, 10 hours to create the book, the best, most Epic course ever.
7:33
And then they see you to be discounted, you know, 90% and it's like, well, why did I do this?
7:37
I'm only making a few bucks.
7:39
What was the point of that?
7:41
So is that what you recommend?
7:42
Like do you really recommend sort of this sort of Epic, massive monster?
7:46
Of course.
7:47
No, I, I've been looking through other courses as well to see what the average length is.
7:53
And you're probably talking about 90 minutes to two maybe three hours long maximum kind of thing.
7:59
I think so because that's manageable.
8:02
And if you find that you're going longer in length, we'll then break that up into two courses.
8:07
Right.
8:07
Well let's do the math.
8:08
I mean if you're talking about let's say 90 minutes and on average, you know, four to 10 minutes per video, you're looking at maybe 10 to 20 videos, right?
8:18
Like something in that neighborhood.
8:20
And to record a five minute video, and I can tell you from personal experience to record a five minute video is probably 10 times easier than recording a 50 minute video or a two hour video because Hey, it's five minutes.
8:34
If you screw up, you just started against not a big deal.
8:37
Uh, and these videos don't have to, you don't have to have, uh, you don't have to hire a videographer or anything like that.
8:43
Like it's just about getting it done.
8:45
90 minutes broken down into
8:49
for the ten two to 10 minutes, you know, what are the most important things that you said that Ronnie is getting it done?
8:55
It doesn't
8:55
have to be perfect because there is no such thing as perfect because the problem is that we were over judge ourselves and we'll say, I looked left at the camera there.
9:03
No, no, no.
9:04
I have to re-edit all of that.
9:05
Yeah, you can just glare on my glasses or whatever.
9:09
No, actually I want to, I want to, uh, before you continue there, I want to sort of swing back to, to you and your experience with Udemy.
9:15
Yeah, we didn't really talk about this, but I think it's super important to mention.
9:18
Uh, so you have a course, uh, w you're working on another course and we'll talk about that and I think we can do some demos about that.
9:24
But you have a course on you.
9:25
To me it launched about three or so weeks ago.
9:29
And how many students do you have?
9:30
I think at last count there's 1,300 students.
9:34
So 1300 students in three weeks.
9:37
Okay.
9:37
Yeah, that's absolutely fantastic.
9:40
Um, now is that, I, my, your mileage may vary of course.
9:43
Uh, but a couple of things to point out there, there are some marketing strategies related to Udemy and we'll, we'll talk about that.
9:49
It's probably in a separate video.
9:51
Um, not all of those 1300 are paid.
9:54
And that's again, being part of that marketing strategy, right?
9:57
But if you think of you, to me as a lead generation tool in three weeks to generate 1300 leads, that's fantastic.
10:08
That's fantastic.
10:09
So I wanted to mention that now that's huge.
10:12
I want everybody to focus on that realize in three weeks that's possible.
10:15
Now how long did it take for you to actually create that course really from start to finish?
10:22
Honestly, one weekend.
10:25
Well one weekend, not a weekend.
10:27
One weekend weekend.
10:29
So, so that's, that's, we're going to have to, we're going to talk about that and we're going to get, that's where I wanted to mention that because I wanted to dive into sort of the, the how you created that course and that's really what I want to focus on this video because we have the library, we have over 11,000 done for your resources and it's, it's organized for you, it's searchable, you can get bundles and you can, and you can filter and do all these things.
10:53
But how do we get that content onto you?
10:57
YouTube mean, how do we do that in a weekend?
10:59
And we'll talk about that.
11:00
That I guess, right?
11:01
Okay.
11:01
We will.
11:02
So the thing is when you think about it, a 90 minute course took one weekend.
11:06
So if you multiply that out and if you say, I'm going to do a 10 hour course, you're talking about to bring it to market could take you six weeks.
11:14
And if you're like, if you're, if you're lucky, and that's a lot of work.
11:17
It's a lot of work.
11:18
A 10 hour courses is a lot of work.
11:20
Yeah,
11:20
I know if you're like me, I, I prefer to see something quick.
11:24
I prefer to see the results and put something up because that those 1300 students has, it has inspired me now to create another course of 13 men of, sorry, of, of 90 minutes.
11:35
And then obviously what I'll do is to the current students on market that course and say, no, if you want to follow up, we have this course.
11:42
Um, I'm even branching out with ideas as I'm creating this new course.
11:46
I'm saying, okay, well that's, that's an idea in itself.
11:48
I talk about, for example, time management, but that's an idea that I get expand on because there's a content bundle about time management.
11:56
Wow.
11:56
So here, so here's I w I wanted to summarize what you said.
11:59
So first of all, the difference between a 10 hour course and a 90 minute course is several weeks.
12:06
Can I first of all, but second of all, and this is the most important part from a marketing perspective, if you were to have let's say five courses versus one Epic massive course, that actually means you have more to sell.
12:20
I mean it means you can have more upsells cross-sells down-sells you took this course, you're going to love this course or Hey, if you didn't like it, you know, if you're not sure about this course, they may, they maybe they don't sign up for that, but then they see you have four other ones that they might might strike a chord with.
12:35
So you have more opportunities to sell.
12:37
You have more opportunities to a, grow your list and then B, make money and then see become like this.
12:45
This Epic is Epic instructor.
12:47
This, this teacher, this trainer that people know, like and trust, who then will say, yeah, you know what?
12:53
I am going to sign up for private coaching group coaching.
12:55
I want to go to his live event.
12:57
I want to go to her transformational retreat.
13:00
Um, you, you can have that huge 10 hour course and it takes so much time or you can have these smaller, easier to consume more realistic courses and actually have more sell.
13:12
Oh, and I think there's a couple of things I want to bring up there.
13:14
I think first of all, we live in an ma in, in, in a lifestyle where we want to consume things quickly.
13:19
Gone are the days where we're going to spend two days consuming.
13:22
Of course we want something that would get me results an hour.
13:25
That's perfect.
13:26
I can do that right now.
13:27
Right?
13:27
One thing that may come into people's minds as well, if Richard has greater time management cost, I can't create a time management course because I'm going to be using the same content.
13:35
Not true.
13:36
I'm an example today as I was browsing, there are at least 10 law of attraction courses that I saw.
13:43
Law of attraction.
13:44
I'm sure there's more.
13:44
That's just, you know, in a short, short period of time you're browsing.
13:47
So 10 law of attraction for business people will have attraction from others.
13:51
Law of attraction.
13:52
So you need to think, I can put my own spin on this and I will put my own spin on time management and I will say time management for entrepreneurial dad, time management for busy moms, you can change everything.
14:05
You can just geared towards the particular market that you work in, which is which essential thing.
14:11
But really the idea is, I think the most important thing is you have to plan this out.
14:15
Well, so what I did for example, for the beliefs course, sorry for the new course that I'm doing at the moment, um, one I did was I got a couple of articles.
14:26
Okay, this is, uh, changed your life in 10 days.
14:29
Okay.
14:30
To me, the course title is how to change your life in 10 days.
14:32
Yeah.
14:33
Yes.
14:33
This is the title.
14:34
That's awesome.
14:35
Yeah.
14:35
And it's not that you're going to suddenly become a millionaire in 10 days, but it's to make small changes in your life.
14:40
So we thought, okay, what do people need to change their life?
14:42
Well, they need to change mindset.
14:44
So what did I do?
14:45
I went to PLR.me
14:46
I searched for mindset, I found some articles that I liked and I said, okay, I'm going to download those.
14:52
Then I thought, I want people to reflect on this.
14:54
So I found some reflection affirmations so that I can put these as resources.
14:59
No, there's two things that you could do.
15:00
You could use the articles as R R as is, or you could decide, well I'm going to use those just as heading points.
15:08
So for example, one of the lectures that are recorded the other day was about beliefs.
15:12
And I was, I was thinking of ideas cause I had my own ideas about beliefs and I have my own philosophy and beliefs.
15:16
But then there were certain things that I saw in one of the articles that I said, okay, I'm going to focus on that.
15:21
Where do our beliefs come from?
15:23
So I picked out those ideas and I made them my own.
15:26
And I think that's the key.
15:27
But when I'm going to do is I'm going to include those articles as resources as well.
15:32
Right?
15:33
So
15:34
do you have, do you have the outline of the new course?
15:37
Um, like the can we take a look at that or,
15:40
yeah.
15:40
What I can actually do is, let me just share my screen here.
15:44
For example screen if you see my screen there, uh, changed your life in 10 days is the name of the course.
15:52
Now there, there is a structure that Udemy want you to, to follow and they lay it out for you.
15:58
Step one, step two, step two, step three.
16:00
So the first thing is what are the course goals?
16:04
Okay, now I, I feel these and they're subject to change.
16:07
Okay?
16:08
Show who should take this course.
16:09
Anyone who wants to make a radical change in the next 10 days if you're in need of changing the course of your life.
16:15
Okay?
16:15
Now the avatar that the, the, the person that I'm aiming this courses, people who are hitting 30 people or hitting 40 people who are, who are hitting 50, who suddenly wake up and say there has to be more to life because that, that happened to me.
16:29
That was a personal sort of a Rite of passage that I did.
16:33
So that's, that's the type of person that I'm thinking about for this course.
16:37
Now I'll go back and I'll rework the course goes later.
16:41
Um, no, the curriculum, the basic outline here of the curriculum, if you want to have an introduction and then each section for me, each section is actually going to look at a particular topic.
16:53
Right?
16:54
So how did you, how did you determine
16:57
what those topics are?
16:57
Is it just from your personal experience?
17:00
From my personal,
17:01
yeah.
17:01
And then, yeah.
17:02
So you took your sort of general ideas, you took it to PLR.me
17:05
and you started searching mindset beliefs and those sorts of things.
17:09
Yes, exactly.
17:10
Exactly.
17:11
So I had a rough outline and I said these are at least the five main topics that I want to look at.
17:16
And then as I delved into the topics and as I recorded the different videos, I felt, well actually I think I could put a little bit more in, right?
17:25
But there's a point where I say, okay, I think I have enough and this would be, for example, planning your life part too.
17:34
Right?
17:34
Okay.
17:34
So I'm going to pause you there for a second.
17:36
Just a couple of things I want to point out.
17:37
First off again, this is not meant to be some huge Epic course and I like how you said, yeah, you know what?
17:43
I'm going to stop here and this could be a part of another course.
17:46
This could be part of additional training.
17:48
Maybe this is something I have to work on individually with somewhat.
17:50
And that's okay to say that the point is you give great value, great information, great content, but it shouldn't be everything because you do need to have other courses and training materials.
18:01
And if you really think of you, to me courses and really any of these sort of lower ticket courses as your lead generation tool, you're going to grow your list, you're going to grow your, your tribe, your following on social and on all these different platforms.
18:15
So I wanted to mention that.
18:16
So that's important too to remember that these courses are lead gen tools and don't give them all, don't give everything away.
18:24
No.
18:24
The second thing, and you kind of glossed over there and we haven't said this yet, but these courses are video based and um, you know, can you do text-based?
18:36
Sure.
18:36
I mean you can absolutely do core courses that are tech space on your own site, on other platforms and Udemy really kind of prefers video content, right?
18:45
Yeah.
18:45
You don't, maybe within their video guidelines will say that a large percentage of the, of the, a large percentage of the course must be face to face video.
18:54
So not just screen share but face to face kind of like what we're doing now.
19:00
Exactly.
19:00
So it's important to notice to note that now that can be very overwhelming.
19:06
I totally understand that and I, and to hit that sort of butterfly in your stomach, um, you, you, you, there's a few things to make it simpler.
19:16
Like right now you can't totally can't see all around me, but right now I have, I'm using webcam.
19:21
Um, it's a Logitech, uh, I think it's called a Fourcade.
19:24
Breo.
19:25
Uh, any type of, you know, $100 to $200 webcam would be more than suffice.
19:30
Um, I have some lights and you can get cheap lights off of Amazon and you see this background behind me.
19:37
This is not real brick.
19:39
That's actually those that's just peel and stick wall paper.
19:41
And I think the cost like 70 bucks or something like that, it's a sticker.
19:45
You can easily remove it.
19:46
You can, there's different styles, different looks and feels.
19:50
It doesn't take much to do this.
19:52
Okay.
19:52
I don't want you to think of technology.
19:54
We can have another video kind of more about the tools, what specific models and things that we're doing.
19:59
But I just want to point out that video really is, King.
20:02
Video is super important.
20:04
It allows you to build trust.
20:06
You could see a person, you hear their voice or inflections their body language and that's how people are going to say, I really know like and trust Richard.
20:14
I like his style.
20:17
And guess what?
20:18
I just have a better connection with Richard because I've seen his material, I seen his face, I've heard his voice.
20:26
And so video is super powerful.
20:28
Does it need to be perfect?
20:30
No.
20:30
Is it okay if you amend on have a, you know your hair in your face sometimes.
20:35
So what, who cares?
20:36
You know, it's not a big deal.
20:38
The point is you've got to get it done.
20:40
And when Richard said, and I want to point this out as super important, you said you got that first course done that has 1300 students in three weeks.
20:48
You got that course done in a weekend from start to finish from finding the materials and then recording the videos, editing the videos and uploading, uploading it onto Udemy a weekend.
21:01
That's fantastic.
21:02
So I just want to break that up.
21:03
Well, you know, and I think what you say is really important.
21:07
Don't block yourself by saying I won't do it until I get a very good camera.
21:12
I won't do it until I get whatever it may be.
21:14
I've recorded a lot of the courses just with, um, an iPhone four K it works perfectly.
21:19
Absolutely.
21:21
microphone.
21:23
Yeah, go ahead.
21:24
Yeah, sorry.
21:24
A cheap microphone from Amazon, a lapel microphone, which picks up the sand perfectly.
21:29
So don't start blocking yourself and saying, I'll do it once.
21:32
I get the studio lights once I get the backdrop once I get, because you're just, you just have to do it.
21:39
And that's the thing.
21:40
And I wanted to, I pointed out the scene behind around me if you were to like, literally all around me is a bunch of toys from my, my, my son's like, this is not perfect.
21:49
Uh, it looks nice, but it's really just super cheap.
21:53
Do you need it?
21:53
No.
21:53
You can have a blank wall behind.
21:55
It doesn't matter.
21:56
The point though is can you deliver good content?
21:58
Can you speak confidently and, and just be you?
22:02
And that's really the, the most important piece of it.
22:04
And just to touch upon that sort of mindset piece.
22:06
You know, I, I won't do it until, you know, you will always find some reason to say no.
22:13
Well I won't do it until now.
22:14
I have a cold.
22:15
I won't do it until I feel better.
22:16
Okay.
22:16
Now in better, Oh, I gained weight, I'll, I won't do it until I lose five pounds.
22:20
No, it is a never ending cycle and it's a matter of, yeah, I will do it by this date and time and I'm going to do it.
22:28
And if it's not perfect, that's fine, but I'm going to do it.
22:30
I'm going to get it done.
22:33
Um, one of the important things that I find is if it's only 19 minutes long, you can nearly do everything in one take in the sense that you can do it in one day.
22:42
Because the problem is that if you start and then you stop and then you start and then you stop.
22:47
What I find is the more I talk, the better I become.
22:50
So by the end of the 90 minutes, I'm on a row.
22:53
So as well, it's better to do it like that as well.
22:55
You always want to make sure that the scene is exactly the same, uh, where you're actually placed accountable.
23:00
We look at all the technical stuff in another video.
23:02
So for example, here, what I've done is just, um, day one is all about mindset.
23:07
So what is mindset?
23:08
For example, um, this is my video here.
23:11
Um, I can add resources.
23:13
Okay.
23:13
Don't want to, I want to pause you there for a second.
23:15
I want it cause it's a little bit, it might be a bit small to see.
23:17
Yeah.
23:17
If that video is five minutes and 21 seconds, how long did it take you to record a five minute and 21 second video?
23:25
Uh, there's probably seven minutes of, of footage on that and then there's maybe
23:31
for 20 minutes.
23:32
Yeah.
23:33
Yeah.
23:34
So it's simple.
23:35
It's short.
23:36
And I wanted to point that out because it is meant to be short.
23:38
These, these lessons are meant to be short and actionable.
23:41
Yeah, exactly.
23:42
So some of the videos go, go the five minute because as well, you don't want to just keep fluffing out a topic when you have nothing more to say.
23:53
Okay.
23:53
But again, obviously with the planning and I've done everything there, the types of mindsets, the different mindsets, and then in the summary we just have a very short video of one minute and eight seconds to say, this is what we talked about, this is what we're talking about in the next section,
24:09
and for each, each as Udemy calls it lecture, you can have you see that little button that says add a resources.
24:15
So that's where you can grab affirmations, additional handouts, worksheets, checklists, reports, articles, assessments, all of those resources that are inside of PLR.me
24:28
And you can add those in.
24:29
Honestly, just take the PDF, throw it into the PDF brander that you get as part of your membership and add your, your, your logo, add your URL, your website onto the PDF, upload that PDF and you're done.
24:42
Yup, correct, correct.
24:44
Now, another thing that you can do, which is very useful, is you can offer a free preview of some of the lessons.
24:50
So there's a little button here that says free preview.
24:52
And if I just clicked that on, then they can actually see a preview of a one lesson from each lecture, for example.
24:59
And this is good because it's a bit of a try before you buy to see whether you actually liked the person.
25:04
Because as well the content might be great, but you might just say that Richard Butler person, I just don't like the way he presents, but the content is good.
25:12
So I think that's really important.
25:13
So just moving down through here.
25:15
Um, beliefs here.
25:17
So I decided an introduction, well, what are beliefs?
25:20
I know what beliefs are, you know what beliefs are, but the average person on the street might really know what a belief is.
25:27
So I think as well, we need to think, and I say this to to, to, to any clients that to consult with as well.
25:33
We need to, nothing like a professional.
25:36
We need to think like the average Joe, right?
25:39
And we need to circle what do they actually know, what beliefs are.
25:41
And that is how I structure my course as well that I said, okay, if somebody was coming to me, would they know what a belief is?
25:48
Would they know where the belief comes from and within I had to break down the beliefs.
25:52
Right.
25:53
And that also means avoiding jargon.
25:55
Right?
25:55
I mean, how many times have we said NLP LOA make up any yeah.
25:59
Type of acronym, you know, talk, talk to your clients and your prospects in a way that they'll understand and you introduce them to those different topics using those tools and techniques and strategies that you know, but talking in a very simple way.
26:16
Yup.
26:16
Yup.
26:17
Exactly.
26:17
Exactly.
26:18
You know?
26:19
Um, so then I decided, okay, well what tools of the trade do we need if we want to change our life in 10 days?
26:25
So one of them that I use a lot is the Wheeler life.
26:28
Okay.
26:29
Um, so I get them to do, I explained that with my life.
26:32
I get them to do the exercise and then I get them to understand and what the results are.
26:38
So are the results good?
26:40
Are the results bad?
26:41
Well, let me explain what my results look like.
26:44
And then I thought, okay, well I'll finish on that.
26:47
They know where they are at this point.
26:49
So now they need to find our why of what they're actually going to do.
26:53
Okay, why, why are they actually going to set goals?
26:56
Because my, my third leg, my third section there of day three is goal setting.
27:02
So I try and plan it so that it's a smooth transition in from goal setting.
27:06
They're going to go into time management.
27:08
Okay, it's great.
27:09
I've craved these girls, but I don't have time to implement them.
27:11
Okay, well let's talk about time management.
27:13
Let's talk about time.
27:14
Let's talk about how you manage your time.
27:17
Um, and then I thought, okay, where do they have stumbling blocks?
27:20
Well, procrastination is a big stumbling block.
27:23
I'm going to go out, I'm going to create a you'd B course.
27:25
I downloaded all the PLR.me content, I feel great.
27:29
And then I'd just go off and I decided to do something else.
27:31
And I procrastinate because as you say, I'm not feeling well today.
27:34
I have a cold, I don't have enough battery on my mobile phone, whatever it may be.
27:39
So how do we break down procrastination, um, that I'm still building at the moment because I haven't downloaded all of the resources that I need for that.
27:47
Um, and then as you see, I have things like friends, family and haters.
27:51
You know, when people actually people closest to you will actually say, well why are you doing this?
27:56
Why you're making these changes?
27:57
Okay.
27:58
Um, giving up our keep going, what's going to keep you going?
28:02
Strategies for keeping you going for it and regrets.
28:05
And then finally a wrap up.
28:06
Now the wrap up is really important to know the sections that I've shown you there could move around.
28:11
It's not necessarily that I'm going to keep them in those sections, but for the wrap up, which is really important is you have an introduction.
28:18
Okay?
28:19
So this is what we do in the course.
28:20
Then you have help your fellow students, which is a video which is instructing the, your fellow students to review the course.
28:29
So what can you do that well, if you feel the discourse has been really healthy, helpful, please let your colleagues know.
28:36
Please let your friends know and please leave us a review so that we can improve this course.
28:42
You have to tell people they, they won't do an instinctively, they will forget.
28:46
And then the key is join the Facebook group.
28:49
Now why joined the Facebook group?
28:51
Because you don't meet, does not allow you to advertise, um, within any of the notifications that you send through the Udemy platform.
28:58
So if you decide, okay, I'm going to go into you Domi and I'm going to start emailing all my people to say, um, I have a special offer on my coaching this month.
29:06
You could get slapped by you, Danny.
29:09
So the idea is to filter them out of and into your Facebook group and then they are yours, so to speak.
29:16
No.
29:18
Once they're in your Facebook group, you can do what?
29:20
Your rugs.
29:20
Yep, go ahead.
29:21
Exactly what I was going to say.
29:22
And it's, it's really, I mean, it's common sense.
29:25
It's about building value.
29:26
Um, yes, there's a huge amount of value by mentioning that, Hey, join our support group on Facebook and get, uh, support from me directly as well as your, you know, your, your colleagues, other people just like you.
29:43
That's a huge value because now what you're able to do is, Hey, you got them off of and into a different platform.
29:50
Now there's, they're getting notifications from Facebook.
29:52
They're getting notifications from Udemy.
29:55
And then from Facebook you can send them to additional lead magnets and offers, webinars, other materials, reports, handouts that you have, which are on your site.
30:06
And which would, which would have a, a name and email address attached to it.
30:09
They would have to opt in.
30:11
Now you can get them onto your email list.
30:13
Now you have to think of this almost like a dance.
30:16
You can't just go straight for it.
30:18
You can't just go, you know, thanks for buying my course now.
30:21
Now spend $1,000 with me.
30:22
No, and it doesn't work like that.
30:24
You do need to kind of ah, I entice and encourage and bring them into your world.
30:30
That's why you and me as a lead generation platform is fantastic.
30:35
1300 students in three weeks.
30:36
Amazing.
30:37
You take those people, you bring them into your support group, then you bring them into, onto your list and now you can contact them from email, you can talk, contacted them on Facebook and you can contact them via Udemy.
30:49
And so when you have a new course that, Hey, I have a new course out, check this out.
30:52
You broadcast out to all of your channels and so on.
30:55
And that's what's so powerful and so important about this.
30:58
It, it's a longterm play.
31:00
It's not, I'm going to make a bajillion dollars this weekend.
31:04
It's about, I'm going, I'm building a tribe.
31:06
I'm building a fan base of people who know, like, and trust me.
31:10
And guess what?
31:11
When I, um, keep growing that they are gonna wanna buy other stuff from me, they are gonna want to work with me.
31:16
They're going to want to go to my live events and workshops and trainings.
31:19
And by others, you know, uh, books and things like that.
31:23
Yeah, exactly.
31:24
So I guess if you think YouTube is great and you have a thousand followers on YouTube, but in you Danny, you can actually make sure that you can send messages to them, you can send promotional messages to them, you can send them course updates.
31:37
Now the idea would be as well that you try and update the course on a regular basis or add new resources.
31:44
So this is where you may create your collection for your change your life in 10 days course, and you may have an abundance of resources, but then every month you could add new resources.
31:56
Hey, we've just added this new resource, um, to really focus you in on your life goals.
32:01
Hey, it's been, you know, 10 weeks of the course has been going.
32:04
Maybe you're not as focused, here's a great resource that will get you refocused again.
32:09
Right?
32:09
And then,
32:09
and inside of that PDF, again, you're, you're educating, you're, you're providing value, but then you could also link them back to that support group and so on.
32:17
Yeah.
32:17
So just let me show you just a couple of other things here.
32:20
The course landing page is important.
32:22
This is the page that people will see when they actually come to the course.
32:27
So you need to put on, as it said, Arbonne fill this in the course title, something, something that grabs the attention.
32:33
I've actually, sorry, what's was sloping up there?
32:35
Um, change your life in 10 days.
32:37
Okay.
32:37
And you add a new you as possible.
32:40
Okay.
32:41
Of course description here.
32:43
Um, you then put in what language it's in and what level the people need to have.
32:48
Okay.
32:48
Better to say all levels then, then say expert level, et cetera.
32:52
Um, and then you put in the primary, the primary thing that is taught, taught in your course, personal development, making personal change.
33:01
Now a good course image is important.
33:03
I'm looking through a lot of the course images on you.
33:06
You don't meet what they like is a parcel, not just a graphic of change your life.
33:12
And it's a guy,
33:14
well not an animation, not a hand drawn cartoon, a person.
33:19
And then the promotional video is very important as well.
33:22
And just to point out, sorry, those images and promotional video, that's just the standard Udemy pictures.
33:26
You haven't finished uploading this yet.
33:28
We're just kind of seeing this in process.
33:30
Yeah.
33:31
So the promotional video is important as well.
33:34
Again, something just to grab the attention and again, we can talk about promotional videos later on when you have, for example, your instruction instructor bio there that you can fill in.
33:43
Okay.
33:44
So you can fill in and then it will tell you who the instructor is.
33:47
And this is where you have to, um, be confident about yourself.
33:52
Richard Butler is an international, uh, life and business coach based in Barcelona.
33:57
His primary aim is to help people fulfill their dreams and to achieve the success they deserve.
34:02
So that's that.
34:04
Um, price and coupons then.
34:06
Okay, I'll just leave that.
34:07
I don't need to, to save that.
34:09
Um, price and coupons is where you can price the course.
34:12
Now let's talk about, let's talk a little bit about money.
34:15
I'm not going to go into specifics, um, you know, show you my backend, but let's talk about money.
34:20
Um, price your course at $199 minimum.
34:26
Okay.
34:27
Now a lot of people are scared of that and they say, no, I'm just going to put it as free or as $19.
34:32
Now the problem with you Dami in inverted commas is, or the challenge with the Udemy is the discount.
34:38
A lot of courses, Valentine's 95% off all courses.
34:42
So if you have your course at one 99 a, sorry, 1999 and they've just canceled that by 95%, you're not going to get a lot.
34:51
Okay.
34:51
But they seem to run multiple discounts for whatever it may be.
34:57
Um, how much can you make from the Udemy courses?
35:01
Well, I would focus on, it's at $199 you're going to get, probably, and I'm going to be honest with you, because I want to be honest with, with people running, I'm not gonna say I have a thousand people at a 199.
35:14
Yeah.
35:15
I would aim that.
35:16
What you're actually going to get is the course is going to be sold at 90% off.
35:21
Yeah.
35:21
And it has that assumption, you know, it's important to have a realistic assumption because again, if you, Amy's going to discount it what looks better, I w $20 course discounted by 90% or a $200 course discount by 90% it's not.
35:36
And it looks like you're having much more value and you're providing great value.
35:41
I mean that's, you're providing fantastic value in your course, but it looks like it's a higher value when you're just discounting from 200 down, down to whatever it is, 20 bucks or whatever it is.
35:51
Yeah.
35:51
And um, and yeah, I mean how much can you make?
35:54
I would expect that to be very little because Udemy, I've seen it actually I should pull it up while you're talking.
36:00
I'll pull it up on my phone when I visited one of your, your courses, you then sending Facebook ads directed to me for your course, Richard.
36:08
So if you dummies advertising, they're taking a higher cut and you can talk about that while I pull up the image.
36:14
And I think one of the problems that a lot of people will may struggle with this here is can I really price it at 199 because I did struggle initially, but you have to say, no, it is worth it.
36:26
Now let's talk about the money then.
36:28
So as you say, Udemy would bring you in students through email campaigns that they run true Facebook ad retargeting, um, through their own organic search.
36:39
I'm through other promotions and depending how the person comes in.
36:43
So let's say they're coming in at, uh, let's say that coming in on a $15.
36:48
Okay?
36:49
Is the price that you're actually, uh, the course is actually reachable?
36:52
Yeah.
36:52
With a 90% discount, they will take a cut on that.
36:56
So they could take a cut.
36:58
You could expect maybe anything from $2 to $6 per student, a patient your revenue of the 15 of the 15.
37:08
Yeah.
37:08
Right.
37:09
So again, yes.
37:12
Here's the thing.
37:12
So here this is, this is why it all depends on how you look at it.
37:16
If you're looking at you, to me as being the way you get rich that's, that's the wrong way to look at it.
37:22
If you actually flip it on its head and say, I'm getting paid to get leads, that's fantastic.
37:29
Okay.
37:31
And you have that mindset.
37:32
Now you realize, I have like of all these students who maybe they, some of them paid 90% off, some of them paid whatever X percent off.
37:41
Uh, maybe most of them have, have not paid full price.
37:45
That's okay because that's not the point.
37:47
The point is now you have people in your world.
37:49
I just want it before we forget, I want to show this and it might be a little bit hard to see, but this is, this is your ad.
37:54
I, I, I took a screenshot on my phone for your YouTube me course that you do me advertise.
38:01
Now, how does that all work?
38:02
I mean, it's retargeting.
38:03
I visited the course page.
38:05
Uh, you mean knows that they sent ads specifically to that course?
38:10
So has this whole engine built to promote courses.
38:15
And the more that, uh, the more that they promote, the less work you have to do.
38:20
But you're getting leads, you're getting those leads that you can convert.
38:23
And I also want to mention something else about that.
38:25
Um, there is just like, um, anything that goes sort of quote unquote viral, there is a certain velocity when you launch a course.
38:37
And what I mean by velocity, I mean that you want to launch the course and get a bunch of students in right away.
38:45
And when Udemy sees that they see that this course is good, it's popular, there's a lot of value, let's promote it, let's send emails or let's run ads or are doing all these different things and how to get that velocity.
38:58
I think will Richard, we can talk about that another time in a separate video, but that is just something to keep in mind.
39:03
It's not just push publish and then you know, you're going to get a a thousand people in three weeks is there is a little bit of marketing that you need to do.
39:11
It's not that that complicated.
39:13
Um, and there's some sort of tricks of the trade that are, that are wonderful and easy to do.
39:19
We'll talk about that separately.
39:20
But I just wanted to mention that as well.
39:21
Uh, you, me is going to advertise courses that are going to sell.
39:24
They want to make money, they're a business and they kind of take you along with it and that's how you get some money, but you're getting the leads.
39:32
And quite frankly, I would love to get paid to get leads that's way better than having to pay to get leads.
39:40
Well, well, well this is it.
39:41
And to be honest, I've never really got my head around Facebook re re retargeting, right?
39:47
So I don't want to get involved in all of that.
39:49
I don't want to, I've spent two or $300 before running ads in Facebook and I get one lead, but now I'm actually producing really good content.
39:59
I'm also getting reviews, which is something that we didn't talk about.
40:02
I'm getting reviews of the course and I got one in our Facebook group and I was just phenomenal.
40:06
I was actually really humbled and I was like, wow, this review, and I'll, I'll publish it in, um, in the group.
40:12
But these are the types of things that you're getting.
40:14
Now.
40:15
These reviews can't, well, I'm not saying they can't, but they are real reviews.
40:20
They're not reviews that have been bought or they're not reviews that, uh,
40:24
the millennials really for you as a trainer, as a coach, as a speaker, and they're usable and all over the place and all of your advertising, online, offline, print in your emails, these testimonials live on your sales pages.
40:38
They're fantastic.
40:39
So it's another great way to build, uh, that, that, uh, that, uh, well really that trust, but also that, that, um, what's the word here?
40:49
We'll just, your expertise, it shows you off.
40:52
Um, and the other thing is, so let's, let's look at the, the way we flipped the paradigm.
40:58
Um, I'm going to go and do a mean course.
41:00
I'm going to be a millionaire.
41:01
No, but I'm going to go, I'm going to do you dummy course.
41:05
It's going to take me a weekend to do.
41:07
I'm going to get paid for leads.
41:09
I ain't going to get real life testimonials.
41:11
Great.
41:12
And then this is again, that was your first course.
41:15
So how many courses do you think you can do over the course of a year when you don't have to write from scratch, when you can just do a search in the peeler to me, content library, and then guess what?
41:27
These link together, the first course kind of funnels into the second and the third and to fourth, and then maybe after a while what you do is you have a higher ticket course that you can now sell on your own website.
41:40
That's off of Udemy, because you, to me as the lead gen, you've built the leads that you get them into your Facebook groups, you get them onto your email list and then it's, Hey, guess what?
41:50
I have this Epic course that's a $200 a $500 or $1,000 course.
41:56
Uh, your group coaching, your private coaching, all of that stuff explodes and expands, is enhanced when you have the UTV on the front end.
42:05
It's also looking at the and saying, well, I'm going to take that offline.
42:10
I know all the cons that I wanted to deliver.
42:12
I'm going to take it offline and I'm going to go on, I'm going to give it a presentation to a business, right?
42:17
Or I'm going to hire an a hole or a conference room and I'm going to put on a 90 minute course and I have everything done right?
42:23
So you need to look at it in the way of how am I going to repurpose this, right?
42:28
How am I going to use this in countless different ways?
42:32
And we're all going back to the content as you, as you get more conferenced in this, you're going to say, actually, well, now that I've done the small bit on time management, I'm going to take that content because time management is such a big problem that we all have.
42:45
I'm going to check that content and I'm going to build that into a, into a new course.
42:49
And as you, as you get more experienced, it's like a muscle.
42:52
As you use it, you get better at it, you get stronger.
42:54
Exactly.
42:55
You get more of a buzz really from doing these courses and you say, okay, I have a free weekend, I'm going to do a course now.
43:02
I was discussing with you about the core, sorry.
43:05
And one is, for example, my wife travels quite a lot, so when I, I think when she traveled, okay.
43:11
I the host myself, it's nice and quiet and I'm going to do, do a course and that's the way I'm planning out.
43:16
So I'm planning out a course once a month at least to start putting up
43:19
of course.
43:19
Great.
43:20
That's awesome.
43:20
I have a question for you now.
43:22
Um, you said you got that first course done in a weekend.
43:26
Yes.
43:27
Uh, and you're using the done for you appeal or not make content.
43:30
How long do you think it would have taken if you were starting from scratch, if you didn't have the done for your content, you were doing everything yourself?
43:38
Let me answer that question by saying it wouldn't have happened.
43:42
He just went late.
43:44
No, we wouldn't have this interview because the problem is right.
43:47
Although I have the knowledge, it's just, I wouldn't, I wouldn't have the time to sit down and do the format.
43:53
I have to think about, um, would you, what PLR.me
43:57
did for me was .
43:58
It gave me everything that I needed in order to then put this into a course and fashion that the way that I want to a T T to do.
44:06
But it gives me the outline, it gives me the ideas, it sparks different thoughts within my head.
44:11
And then I say, ah, okay, that's, yeah, actually I'm going to do that.
44:13
I'm gonna do that.
44:14
And then I rushed back to PLR.me
44:16
and I look for something else and I said, okay, what else can I say about beliefs?
44:19
Oh, there's a, there's a fable.
44:21
Excellent.
44:22
Maybe one of the, uh, one of the sections will be me talking about this is fable.
44:26
So there was this cow and this donkey and whatever happened, et cetera.
44:31
So the course
44:32
wouldn't have happened if it wasn't for Pandora or not.
44:33
I mean, that's, that's, that's inspiring because that tells me that, yeah, you're saving a ton of time.
44:38
You're not having to write from scratch and then you're, you're actually reaching a whole new audience of people, 1300 people in three weeks who are now in your world.
44:48
That never would've happened.
44:49
I mean, if we actually look at the trickle down effect, that means around, I mean, not everyone's going to take the course, but let's just say 1300 people are now going to be inspired, motivated, encouraged, good is going to come from that all because yeah, trickle back up then too.
45:06
You took action and you used the done for your content cause it, it got done and otherwise it wouldn't have.
45:12
Um, that's fantastic.
45:14
And that's, that's so great to hear it.
45:15
And it just shows you as, as the, the listener that you can do this too.
45:21
It's, it really is something that almost becomes formulaic.
45:26
Um, you, once you kind of create that, that course and in fact, download one of the done-for-you courses on PLR.me
45:31
and use those, those resources, all of those modules and lessons, and you can tweak them and make them your own add to it.
45:39
Uh, change it up.
45:41
You can actually use that as, as a format for all of your courses.
45:45
And also I wanted to point out as well, you know, Richard, you have your voice, you have your style and your way of doing an outline.
45:53
Someone else might have a completely different approach.
45:56
For example, someone might have seen this, some of our clients have recorded a affirmation meditative exercises.
46:04
So they record the affirmation, there's beautiful sort of relaxing background music and you, you record and you talk and it's as soothing piece of a course that could be sort of the intro or the outro or some kind of additional reflection exercise.
46:19
Someone else might have other types of um, mindset or meditation or just different formats or styles that completely make it your own.
46:31
Yeah.
46:32
Yeah.
46:32
And then just the last point about that is, is to make it your own, uh, once you actually take the resources, you don't, I mean, you can, you can absolutely read, read the content word for word if you wanted to.
46:43
Certainly that's possible.
46:45
Or use your own style, use your own experiences, share your own stories and case studies stuff from your past stuff from your clients, uh, you know, and just stuff that you've picked up along the way.
46:58
Make it your own.
46:59
And you'll quickly realize that you will not be able to tell one course from another that you won't know that they both came from appeal or not me.
47:06
It is completely, it becomes completely unique because it's your VOST voice, your style and your approach.
47:13
And really it, it's transformed entirely.
47:17
You're going from one medium text to video or audio or other types of formats.
47:23
I'm, I'm, that's what people have to realize that, you know, think outside the box.
47:28
Think
47:30
how can I get these beliefs on?
47:32
Okay.
47:32
Richardson a of course, and he's talked a lot about beliefs, but I could do a course about beliefs for teenagers, for troubled teenagers because that's the area that I work in or, uh, change your beliefs if you have an alcoholic problem because you're an alcoholic and alcohol counselor.
47:47
So it's, it's seeing it.
47:49
These are all the basis.
47:50
These are to ignite your creativity.
47:52
And I think that's the important thing.
47:53
I'm back to the questions you asked.
47:55
How long would it have taken without peer?
47:56
Lord?
47:56
I mean it wouldn't have, it wouldn't have even started now I suppose if, if, if I can say, you know, I don't know how you do it Ronnie, because I think I've been a member of PLR.me
48:07
for a long time.
48:09
I think it's almost, I think you're about nine years ago.
48:12
I think.
48:12
So I do.
48:13
I do.
48:14
I got a watch or do I get a pan on my 10th year?
48:17
Maybe a little pin or something.
48:19
I don't know.
48:19
It takes very good, but every single month you have just delivered on the content, you know, so it's not even a case that I think, well, will there be content next month?
48:29
I know that we'll be content for a long, long time and I know that the content, the quality has always been top, top, top, top notch.
48:37
Cause I bought PLR in the past from other providers.
48:40
I knew I'd have to spend nearly one hour rewriting everything.
48:44
And it's just it because it's just grammatically wrong.
48:47
The ideas are wrong, et cetera.
48:49
So, you know, I have to say, I have absolutely no hesitation in saying, if you want to get things done, if you're in the coaching market, PLR.me
48:58
is, is for me the only choice.
49:00
There isn't a, there isn't anybody else.
49:02
Thank you so much for drive.
49:03
I mean, I really appreciate your time.
49:04
I appreciate you sharing.
49:06
Um, you know, we, we've been doing this for a very long time since 2008 and it's so, it's so wonderful to see how you've taken the done for your resources, made it your own, turned it into something really unique, but also turning it into a whole, you're building your own tribe and you're building a following of people who know, like, and trust you, who are taking your courses, who then, you know, get into your, your world.
49:34
Do you buy your coaching programs?
49:36
And, and, and I'm just so pumped to see that.
49:39
I'm really excited to see that.
49:40
So, uh, stay tuned for, we'll have additional videos about some more of the technical things.
49:46
Uh, you know, I think Richard, we can talk about you, just how you, just looking at your screen, how you created that outline, how you did searches on PLR.me
49:54
and how you, uh, found, um, a really content, we can do some additional training on, you know, how you uploaded this to you, to me, and we'll have some other resources and videos.
50:06
But for now, I think what we should do is, you know, I, I think we should encourage you right now, go and attempt to write your outline, figure out how, uh, how you can create a course that you can get on Udemy as a great lead gen tool and work on, um, uh, I'm just going through the PLR.me content library and sort of slotting in content to create your own course or download one of our done for you courses and get started with that.
50:32
Uh, so that's, that's the, that's the action item for you today.
50:35
SHOW MORE
Uh, Richard, again, thank you so much for sharing, for being so honest about all the cool things that you're working on.
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