Marketing and Sales

How to Make Engaging Videos (And Have Fun!)

How to Make Engaging Videos (And Have Fun!)

Marketing and Sales

Description

How can you make your YouTube videos more fun and engaging? What are some tips and tricks when it comes to looking good on camera, filming, editing, and post-production?

How can a coach or consultant record videos that clients actually want to watch?

I'm going to show you how to look great and have fun on camera using post-production techniques to make your videos interactive and exciting.

00:00 - Introduction
01:05 - Tip 1: Stand
01:51 - Tip 2: Energy
03:19 - Tip 3: Jump Cuts
05:39 - Tip 4: Use a Teleprompter
06:33 - Teleprompter Tips
07:34 - Tip 5: Post-Production
09:09 - Tip 6: Lighting and Sound
10:41 - Summary

Recommended Equipment:



Automated Transcription

0:00
Creating videos is so hard.
0:02
I get so anxious and nervous when the camera goes on.
0:06
I don't like to do this. Why am I doing this? Why should just stop right now?
0:11
Creating videos. We'll have to be hard.
0:13
You just have to kind of be you now. Okay. I know that's easier said than done.
0:18
And the moment that the camera turns on,
0:20
it's easy to freeze up and kind of tripled words,
0:23
but do you know how you get better? That's true.
0:27
You get better. The more you do something, right?
0:31
I'm going to show you how you can make your videos more engaging.
0:35
And I'm going to show you how you can also do some kind of fun things using
0:39
post-production techniques to make your video kind of interactive and exciting
0:44
and you know, real people in to get them really excited to watch them. Yeah.
0:48
More of you
0:54
Hey, Ronnie, here, founder of PLR.me.
0:56
And I want to show you some really cool and simple techniques to make yourself
1:01
really have fun while recording video.
1:04
So what I'm doing right now is I'm just standing because when we sit down,
1:08
we have a tendency to slouch and that doesn't look so good on camera. Now,
1:13
when I was on a national broadcast for a daytime talk show,
1:17
I found it interesting that their set,
1:19
the couches that they use had no backs.
1:23
It kind of only went up maybe six inches or so.
1:26
And the reason why is they don't want you to slouch.
1:29
They want you to be sitting up straight and looking really healthy and, uh,
1:34
just having a good posture and that projects so much when you're recording video
1:38
So, Hey...
1:40
if you have a tendency of slouching or if your couch is so comfortable and you
1:43
just tend to sink into it, stand!
1:47
Stand up when you're recording my first tip. Okay.
1:50
So tip number two.
1:52
How do you have a engaging video that people want to actually watch?
1:57
Well, you need energy. Yes. You need energy.
2:02
You need to be more of you. Now.
2:04
What tends to happen when the camera turns on is we sort of get a
2:09
little flustered. We kind of freeze up a little bit and you know what happened?
2:13
We kind of talk a little quieter and sometimes too
2:18
fast or sometimes really, really slow.
2:23
Well, it doesn't work on camera.
2:25
We need to have energy now. Not everyone's going to be a standup comedian.
2:30
I am definitely not, but that's okay.
2:33
It's just about projecting that energy and that enthusiasm.
2:36
So the way I do it is I sort of build myself up here.
2:39
Maybe you use your hands more,
2:42
or maybe you actually just talk a little faster and sometimes pull back and
2:46
sometimes you get louder or some things you get a little softer too,
2:49
and that's okay.
2:51
But you want to actually just put more into you now when the
2:56
camera turns on,
2:56
the biggest tip that I ever heard was he to magnify your personality and your
3:01
energy by like 10.
3:04
So it means you need to have more energy when the camera turns on, not less,
3:08
don't pull back,
3:09
push through and add more excitement and enthusiasm in your voice and
3:14
your posture and even in your gestures. Okay.
3:18
Tip number three. Now this is one of my favorite techniques.
3:22
When recording videos, I like to do something called jump cuts.
3:27
Wait, what's a junk junk.
3:29
It's really fun because jump cuts sorta keep the video moving.
3:33
It's sort of like a train.
3:34
It just keeps chugging along and junk cuts lets you sort of hide
3:39
mistakes, but also gets people engaged.
3:42
And it's actually really simple. Sometimes when you complete a sentence,
3:46
you can just pause for a second and then move. And when you do that,
3:50
you can cut the pauses out, stitch it together.
3:53
And now your video was kind of having this cool motion,
3:56
this movement where maybe you start off on one side of the camera and then all
4:00
of a sudden you're way over here. And Wu is magic. How did I get over here?
4:03
Well,
4:03
it's fun and it's engaging and it's a great way to actually just sort of be more
4:08
you on camera, but also hide mistakes. If you flub up a few words,
4:13
Hey that's okay. I'm surprised that I didn't flub up the word flub.
4:18
So it's just a matter of keeping the pace moving.
4:21
We don't want to see a video of that's 10 minutes,
4:24
but really only three minutes of action.
4:26
Cool content where there's seven minutes of um, yeah.
4:32
So jump cuts. Keep the pace moving and it allows you to hide mistakes,
4:36
but it just kind of is engaging and it's an exciting and sort of a fun way for
4:41
people to watch your videos. Oh, and now one more thing about junk cuts. See,
4:45
you don't just have to change your position. You can also zoom in.
4:49
So when you're editing your video,
4:51
maybe you can punch in or you can be farther away.
4:56
And if you're standing, when you're recording,
4:58
you can also just sort of move closer to the camera.
5:00
Just like what I'm doing now to get more intimate and kind of get more personal
5:04
and you can feel the energy it's different, right? I'm closer.
5:08
It's different versus I'm going to stand here.
5:12
I'm not going to move.
5:14
I don't want to be too many hand gestures and understand super still.
5:18
And no, no don't do that. We,
5:22
we want to have some motion. We want to have some movement. We want to be real.
5:26
We're not robots.
5:27
We're not robots. We're not robots.
5:31
Be you use your real voice. Use your tone,
5:35
use your style and your energy. Again, just be you.
5:38
One other tip is to use a teleprompter teleprompter. Yes,
5:44
a teleprompter. And it's actually really handy.
5:47
The one that I have is the pad caster, parrot teleprompter.
5:50
And honestly it is fantastic. It just clips onto the camera.
5:54
And then you use your phone as the actual teleprompter.
5:58
So you get a free app and you can actually read the phone. Who's that with the,
6:02
um, the special glass that comes with the teleprompter, uh,
6:05
there are other teleprompters that you can use your phone as the camera and I'll
6:10
link to those in the description. But here's the thing.
6:13
Teleprompters are only as good as you. Okay.
6:16
We don't want to sound robotic when we're talking. And honestly,
6:19
you probably can't tell when I'm using a teleprompter and when I'm not okay
6:24
right now, I'm not using a teleprompter,
6:26
but there have been many videos where I am using a teleprompter.
6:29
And quite frankly,
6:30
you probably wouldn't have guessed why a few tips write the script as though
6:34
you're speaking it, add in. So an almond eyes, if you need to,
6:39
just so that it can really pop and sound like you sound like you're speaking and
6:43
that means you can't write it. Like you're writing an academic paper.
6:48
It's not an academic paper. You want to write like you're speaking. Okay.
6:51
So another tip with teleprompters is to practice. Okay?
6:56
Practice. If you get familiar with your script,
6:58
you'll really get comfortable with it.
7:01
And especially if you're writing as though you're speaking, Hey,
7:04
you can actually kind of sound natural.
7:07
And sometimes what I do is I add pauses.
7:10
When I'm speaking where I kind of look away a little bit.
7:12
I don't always focus only on the words, but Hey,
7:16
just kind of look around, feel comfortable.
7:19
And when you're using junk cuts, Hey, you can just cut something out, pop it in,
7:24
zoom in, zoom out. It can all be together,
7:27
beautifully in post production.
7:30
What other tips do I have? Okay.
7:34
In post-production you can add other visuals,
7:37
things like text on the screen that emphasizes your point or
7:42
screencast. If you're showing something on your computer,
7:45
you can scroll through and actually show the webpage or the product or the image
7:49
that you're working on. Right? There's always B roll B.
7:52
Roll is your best friend.
7:54
Wait where's BMO B roll is simply footage that
7:59
you can pop into your video. That could be, you know,
8:03
if I mentioned galloping horses,
8:05
we can show a bunch of galloping horses on the screen.
8:08
Or if I mentioned a chef preparing a beautiful meal,
8:11
I can show that footage on the screen,
8:14
or I can show a video of clowns juggling at a circus that's B roll B roll
8:19
can really add excitement and engagement into your video because it's not just
8:24
you talking for five minutes straight or 20 minutes straight.
8:28
It's just other footage that sort of adds excitement and engagement that your
8:33
audience can watch.
8:34
But there's something else that's cool about B roll B roll also hides
8:39
mistakes. So Hey,
8:40
if you need to look down at your script to remember what you're saying,
8:44
Hey that's okay. You can still record record using the exact same setup,
8:48
exact same mic. So the sound sounds the same,
8:52
but the B roll HIEs that you're showing else something other than your
8:56
face. So that's what I love about B roll. Uh,
8:59
it allows you to make it different, make it interesting, make it,
9:04
show some other visuals, but also mistakes. Okay.
9:08
And for the last tip, uh, honestly,
9:11
a really good part of good videos is just good lighting and good sound.
9:15
Now you've probably heard of that before, but it's true.
9:20
It really is. And honestly, your phone,
9:23
whether it's an iPhone or whether it's an Android, if it's fairly modern,
9:27
it's good enough to record videos.
9:29
All the latest iPhone for the last several years are recording and 4k.
9:33
So you definitely have the camera that you need, but honestly,
9:38
a big part of it is just good lights.
9:40
Now I have some very simple lights on right now and you can buy cheap lights on
9:44
Amazon and that just, you know,
9:46
you put it right behind the camera and that'll be good enough.
9:48
I'm also using a little lapel mic and it's really simple.
9:53
You just plug it right into the camera.
9:55
And it's really simple because it captures beautiful sound. And it's right here,
10:00
right near my mouth.
10:01
You can't hear the crazy kids playing upstairs and you can't hear the baby
10:06
crying and all that other stuff going on in my house right now because you know
10:09
what, it just captures me and it captures my voice,
10:12
but the sound quality is going to be great.
10:14
And it's going to be really absolutely more than enough
10:18
for what you need when recording.
10:20
Now I'll put links in the description below for the lights that I'm using and
10:25
the microphone that I'm using now in terms of the camera,
10:27
I'm using a Panasonic GH five, Hey, you don't need that. Honestly. You really,
10:32
really don't just use your phone. That's more than enough. Honestly.
10:35
I think you're going to find that gives you great video quality,
10:38
the bigger pieces, great lights and great sound. Well, that's it.
10:42
Those are my main tips that I use when creating video.
10:46
And it's a matter of getting comfortable in your own skin about having energy
10:50
and really bringing 10 times that personality and using tools using the
10:55
teleprompter or using good lighting or using a good microphone and also
11:00
using jump cuts. And the cool thing is it just,
11:02
it can really bring things together, making your videos more, engaging,
11:07
more exciting, more interesting to watch. All right, well, that's it for me.
11:10
I hope that you found this video very helpful. Uh,
11:13
if you have any other video recording tips,
11:15
please sound off in the comments below and let us know and love to hear what you
11:19
think. And I want to see more of you. I want to see more of you on video.
11:24
So share your videos with us.
11:26
We would love to showcase you and how you're using the PLR dummy content to
11:31
create videos.
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