Open Office Hours - "How Richard Enrolled 46,000 Students Using PLR.me Content"

0:02

Welcome to the open office hours today. Uh, my name is Ronnie

0:07

from PLR.me. I'm the founder of PLR.me. And I'm joined by, uh,

0:11

Richard Butler, who is our director of education, and director of

0:14

humor. Yes, he's, he's the comedian in the company.

0:19

Um, you know,

0:20

you should actually do standup or something for all of us when they that'd be

0:23

hilarious. So we're going to cover a lot of your questions today. Uh, Richard,

0:28

if you don't mind, we'll take it away. Let's let's get right to it.

0:31

Okay. So, uh,

0:33

we're going to just briefly talk about what is PLR and why use it

0:38

then we're going to roll it into, I think as long as you said, I,

0:43

I didn't really think about it too much,

0:44

but 46,000 students I enrolled in a year,

0:48

Udemycourse are in well for you to me courses.

0:50

It's not that I have thousands of you to me courses.

0:53

I'm going to talk to you about that. Um,

0:55

we want to cover five most popular questions.

0:57

I'd say that the frequently asked questions that we get all the time.

1:01

We want to just cover those for you, tell you some top tips and secrets.

1:04

And then we have selected a number of questions that came through because as

1:08

Ronnie said from last time, and from this time we've had hundreds of questions.

1:12

So we've tried to distill down a couple of questions that we think are really

1:16

good, and we're going to answer those. And then we will take Q and a, um,

1:22

first question, private label rights. What is it? Uh, well, PLR,

1:25

private label rights,

1:26

also known as white labeling and something that I always tell people.

1:31

You have interacted with white labeled products in the real world.

1:35

You go to the supermarket and the supermarket have their own brand of products.

1:40

They didn't create them. They went out to a manufacturer and they said,

1:44

could we license your product and put our brand on it?

1:48

And they do that now, why do they do that? Because it cuts down the time.

1:52

If they had to build a manufacturing plant, if they have to staff it,

1:55

if they had to do everything, it would be just, it'd be too much.

1:59

So they are taking it.

2:01

They're putting their own brand on it and they're selling it as their own.

2:04

And they're happy. And that's well,

2:07

that does come into one of the questions that people ask us is,

2:10

is it okay to use your content because it's not my voice.

2:14

And we'll talk about that because I understand as, um,

2:19

you know, ethical, uh, content creators, sometimes we're afraid of that,

2:24

but can I use somebody else's words and we'll talk to you.

2:26

I'm going to tell you exactly how to do that. Um,

2:30

we've been around for 12 years. I personally have been a member for 10 years,

2:35

and I always tell people that I found this website.

2:38

I thought it was really good. And I said, well, I'll give it a try.

2:42

And what 12, 12 years later, I'm now working with PLR that may,

2:47

because I really do believe that the content is just fantastic.

2:51

I'm not saying that because Ronnie's here

2:54

or he didn't tell me you better say that or else,

2:56

but honestly hand on heart 10 years as a member. And I love the content. Now,

3:02

one of the things that I did was I created courses on you to me.

3:07

Um, my background,

3:09

I've always been a trainer teacher and then natural progression from trainer

3:13

teacher then to coach was all,

3:15

why don't I use this interwebs thing to actually deliver more

3:20

training to a wider audience?

3:23

And you can see the 46,000 students is the wider audience that I have

3:28

actually managed to impact. Um,

3:31

and every month you to me sends me messages and tells me this is the impact that

3:36

you've had across the globe with all, uh,

3:39

all of the students from all the different countries and the amount of hours

3:42

that have been consumed. Now,

3:45

I know a lot about the things that I have a lot about mindfulness goal setting,

3:50

et cetera. But if I had to produce a course,

3:55

if I'm completely honest, if I can be completely honest,

3:58

I wouldn't be able to do it by myself because it would take too long and I would

4:02

then be stuck. I will be just a disaster.

4:05

So with PLR content, from plr.me,

4:11

I was able to do a number of things with my course.

4:14

And I'll show you the courses just in a second.

4:16

And this cut down the actual time.

4:18

It took me to go from idea to putting my actual and

4:23

aligning it with my actual thoughts and with my values to actually recording it.

4:29

Now, I don't want people to panic and say, well, I couldn't do that.

4:32

And I've been thinking a lot about what I wanted to sort of get across about

4:36

this. I think the hardest part of these courses was just

4:41

getting started. It was just saying I'm going to do it.

4:44

And once I started to do it, it was simple. Um,

4:48

no matter what you do with our content, it doesn't have to be perfect.

4:51

It has to be done.

4:53

If I look at the videos that I initially start to do for a period of may,

4:56

I was quiet as mad as I was hi. Hi, this is Rachel.

5:01

Um, um, Ronnie will tell you if that is true. He said,

5:04

but a bit more energy in it.

5:10

And I have some embarrassing videos that I could certainly share a video that I

5:13

did years ago, but it doesn't matter. It starts. And then you get feedback,

5:17

cause you said, okay, well that, that video was okay,

5:19

but what I could do is I could improve the sound.

5:21

You don't need any specialist equipment as you progress,

5:26

but then invest. But all you really need is just your,

5:30

just your smartphone, your smart phones camera is a really good camera.

5:35

Um, if you want, you can use the headset to record as well.

5:39

So don't let technology stop. You.

5:43

You have something to give people,

5:44

you have something to share with people and you can actually do that very,

5:49

very easily. So here are the four courses that I put together and I I'm,

5:53

I need to go back. I haven't created any more courses. Um, I,

5:57

I need to go back and create some more plan your success. Okay. Um,

6:02

goal setting. So what did I do there? I went on,

6:05

I found some goal setting material and actually downloaded it.

6:09

And then I just reviewed it and said, okay, this is what I want to talk about.

6:12

And I set it up, uh, by modules, et cetera.

6:16

And I'll talk a little bit about the set up just in a second,

6:18

the search for self being authentic. Some of you may,

6:22

if you've searched through our library and through our courses may know that

6:24

this is actually, um, the becoming your beautiful, authentic self,

6:29

if that's is that the running keep? Yep. Yep. I got it. Right.

6:34

So the first thing that I did was I just changed the name,

6:38

the search for self being authentic. And then, um,

6:42

I just took the content and I made my own the seven,

6:45

seven day plus one supercharger life challenges, goal setting, um,

6:48

mindfulness to create an amazing life. All of the content,

6:52

all of the ideas came from P L or.me.

6:55

Now you'll see that I have 220 reviews on planning your

7:00

success.

7:00

74 on the search for self I'm the seven day plus one supercharger live

7:05

challenge, 161.

7:07

These are reviews that are authentic reviews that

7:12

I can't influence in any way.

7:13

It's not that I asked a friend to write the review.

7:15

These are people who've actually written these reviews.

7:17

I can't actually delete these reviews. And for me,

7:22

one of the things that's amazing about something like you to me is that

7:27

you can take those reviews then,

7:29

and you can use them as a testimonials on your website.

7:33

Do you know other people who took courses by Richard Butler side?

7:36

And we'll see some of the, uh, some of the reviews here. Uh, of course,

7:42

of course.

7:42

I want to point something out. That's really important. Uh,

7:45

if you don't mind just going back a slide.

7:47

So the length of the courses are not monstrous, right?

7:52

We're talking about an hour and a half to maximum two and a half hours.

7:57

Um, so why is that important? Well, I mean, first of all, we all are basically.

8:02

I thought that was the question for me.

8:04

I know you have your answer. I want,

8:06

I just want to say something important about this. We're all busy,

8:09

but your audience as well is also super busy.

8:12

And a question that did come up that some,

8:15

some of you submitted in advance was well, like what,

8:19

what do I do with my course? Like, how do I format it?

8:21

Or how do I create the lesson plan? Or, um, you know, what,

8:25

how do I do all of that stuff? And the,

8:27

the reality is we don't need to over-complicate it,

8:30

it needs to be focused on a specific topic or specific person.

8:35

You're not trying to make the ultimate guide to weight, loss,

8:39

nutrition, diet, fitness, like, and et cetera, et cetera,

8:43

because that's overwhelming. But what you do is you focus on one thing.

8:47

You might focus. If, if you're talking about weight loss,

8:49

you might focus just on the nutrition piece or just on the exercise piece.

8:53

And then you might hone it in further to say, well, for busy, uh,

8:57

busy female professionals or for retirees or

9:02

for whatever your audience is. Um,

9:05

the key is you want to have the content laser-focused on your niche,

9:09

on your person, on your core audience.

9:12

And it needs to be bite sized and manageable because guess what they take the

9:16

first course,

9:17

the big goal for you is that they actually complete it because then there's

9:21

going to start to see results. And when they start to see results,

9:24

you get reviews. And when you get reviews, you get more people who are happy,

9:28

who share and spread the word. That's where the word of mouth comes in.

9:31

And then that is actually where they want to hire you.

9:34

And they work with you one-on-one or group calls,

9:37

or take other courses from you and follow you on social media,

9:40

maybe a Tinder live events and workshops and webinars.

9:43

So the key is to get that little win for someone that hour to hour and a half

9:48

Mark for, um, for a course is a sweet spot because it's, first of all,

9:53

it's a lot more manageable for you to create it. But then second of all,

9:56

it's a lot more manageable for people to consume it.

9:59

So I just wanted to point that out, Richard, go ahead.

10:02

I think there's, there's two points there. Um,

10:05

if you decide to do a 20 hour course,

10:08

a 20 hour course could take you 80 hours to produce or

10:13

120 hours, and you're going to get, I'll be honest.

10:17

I would get frustrated with it, but when I,

10:21

when I take courses online or when I buy courses online,

10:24

I like something that is about 90 minutes to 120 minutes long. Why?

10:29

Because if the course is 17 hours,

10:31

I may start the course going for a walk in the morning.

10:35

And then I may pick it up again in the afternoon.

10:37

And I may pick it up again the next day at the gym. Now, if it's 17 hours,

10:41

that may mean that I'm,

10:43

I'm sort of going into that course 100 times,

10:46

because I'm just listening to 10 minutes here, 15 minutes there.

10:49

So by the time it get to the 17 that hour, I said,

10:51

what was this course about anyway,

10:52

because I've forgotten what the beginning was. So I find, as Ronnie said,

10:57

the sweet spot is about 19 minutes because people are busy. Um, for example,

11:01

you and me have, uh,

11:03

an app that people can download your courses and then listen to them.

11:06

I watched them on the go, I know myself when I'm watching YouTube videos,

11:11

I don't watch them. I listen to them because I just feel that that's,

11:15

that's better. So think about that as well. Think about, you know,

11:19

what is the sweet spot for you and for your audience?

11:22

And then you can have a range of courses as well. So I buy this course, Oh,

11:25

well, Richard solve my problem, but goal setting.

11:27

So I guess who's going to solve my problem about present moment mindset.

11:30

I guess he's going to solve my problem with this, this and this. Um,

11:34

do you want me to talk a little bit about the structure and how I structured it?

11:37

Uh, yeah.

11:39

There's some questions about sort of, um, Oh, there's a few questions.

11:43

So just for those, um,

11:45

it'd be a huge help if you're able to put your questions in the Q and a box that

11:49

when we don't miss it, cause the check just keeps scrolling through.

11:51

So that's the best, best way. Ask your questions.

11:54

And we're going to try to answer as many as we can,

11:55

but there a couple of questions about, um, you know, how do you record the, the,

12:00

the, the course and, you know, I'm kind of scared to get on camera now.

12:03

What did you do there and also about pricing?

12:06

Like how do you decide on the cost of your course?

12:09

Well, recording is your iPhone on a simple tripod.

12:15

Okay. Um, that's, that's it. I phone not sorry,

12:20

iPhone smartphone, should I say smartphone,

12:25

tripod and a headset. That's all you need. Uh,

12:28

it can be just your normal headphones.

12:31

That is as simple as the starting point.

12:35

And then from there, um, say what you have to say, you know,

12:39

have an objective.

12:40

This is what I want to cover in this course and then lay it out in a

12:45

systematic way. Now I think a single course, what we always say.

12:50

And I said in one of my videos, it's one, one problem,

12:54

one solution, one product. Okay. Um, I need to,

12:58

I need to set a better goal. Okay. Here's how you set a better goal.

13:02

I will do another course about procrastination, about motivation,

13:06

because I want people to buy one thing. Another thing, another thing,

13:10

another thing I want to make sure that there is that continuity there.

13:15

Um, so just Regina question of,

13:17

do you suggest to start with a single course first before you do group coaching

13:21

program, it depends on your audience. Uh, it depends on what your audience want,

13:25

but I think having a course is really useful because if you want to say,

13:30

um, you know, join my coaching program, you can say, well,

13:35

um, I've had students who have gone through one of my courses I've had over, uh,

13:40

220 reviews of us. This is what people are saying. I will,

13:43

that sounds really good. I'm going to go into Richard's coaching program.

13:46

And then I might be more inclined to say,

13:48

I've seen what Richard does and I will buy his coaching program.

13:52

That's 400 a month, 5,000 a year or whatever it may be.

13:57

Um, okay. Um, and then, you know, with,

14:01

with lesson, uh, so with lesson plans, again, just keep it simple.

14:05

Don't overthink because I think as well,

14:07

we can overthink and then we stopped because we get that analysis paralysis.

14:12

Um, visuals, honestly, with some of my courses,

14:16

I didn't use any visuals. I, I don't think, I think a mixture,

14:21

probably a PowerPoint online, um, talking head is good. Um,

14:26

I never used any visuals because at the point when I was creating these courses,

14:30

I was very, um, I was, uh, I was a novice at any type of editing.

14:36

So now when I start to choose courses,

14:38

I would try and edit it a little bit more.

14:40

And today actually a common came through about one of my courses and it said it

14:43

was a good course,

14:44

but it was a bit boring because it was just two hours of the guy standing there

14:47

talking. So I said, okay, well that's good feedback. So yeah,

14:51

maybe I need to edit.

14:52

A little bit more. Okay.

14:54

Just to confirm, um, what do you mean by edit?

14:56

So you mean actually like editing the videos so that there's maybe some B

15:01

roll or some other visuals on there, so stock just talking face to face.

15:05

Yeah. So yeah, exactly. So, so that, there's something that,

15:09

and also editing mistakes because you're going to make mistakes,

15:12

so leave the mistakes and then you can just cut them out.

15:15

And there's lots of free programs that you can use to actually do that as well.

15:19

Um.

15:20

So a couple of questions about the, um, on Udemy,

15:23

does it have to be a video for you to me?

15:28

I always, I always ask the question and say,

15:30

if your aim is to build up authority and get people to like you,

15:35

and you're a coach, you're a people person. Why would you not have video?

15:39

Because to me, I would say, well, why isn't that showing his face?

15:42

Like if Tony Robbins was just on audio or just had slide decks,

15:47

I would say, well, why isn't he, I'm going to see his, his, his personality,

15:51

et cetera. So I, I would always go for video, I think.

15:55

Yeah. And a couple other questions here. So Isabel, so is it slides?

15:58

What is the content then?

15:59

Do you narrate and add my drone ideas so you can do a mix, right?

16:02

So you can have slides that you show on the screen with your video in the

16:06

bottom. Right? For example, um, so one tool that we use a lot,

16:10

I use it internally when, when training, the teams are giving feedback,

16:16

it's a tool called loom L O O m.com. And, um,

16:20

what you can do with loom is you can record your screen and your face at the

16:23

same time. And so you can simply, uh, have your PowerPoint presentation up,

16:29

hit record. You're looking at the camera.

16:31

You can also see your it's recording your screen.

16:34

And now you're recording both your screen and your face at the same time. Uh,

16:38

so that's loom L O O m.com. Or of course you can use zoom.

16:42

If you have your zoom account, you can use any tool. Of course. Yeah.

16:46

I noticed someone mentioned that as well. Um.

16:51

It says in the course layer,

16:52

do you recommend creating a bullet point list at the end of what was shared?

16:55

Yeah, they, they, you know, as a trainer,

16:57

what we would say is tell people what you're going to talk about, talk about it,

17:01

and then tell them what you just talked about. So I would always do that,

17:05

but I would always just do a summary to somebody can be a 32nd video in this

17:09

chapter or in this lesson.

17:10

What we learned was the three essential things that you must do when you're

17:14

actually setting a goal one, two, three, and then that's it in the next lesson,

17:18

we're going to talk about this, uh, some apps to edit your video.

17:22

Um, we we're kind of partial to, to max.

17:26

So I would use ScreenFlow for just quick,

17:30

simple editing that's one program or for more advanced editing,

17:34

um, final cut pro, but you don't, you don't need that. That's super advanced,

17:38

but there are others that you can use out there.

17:40

There's also a movie on the Mac, or if you have an iPhone,

17:44

you can use I movie on your phone or on an iPad, um, or windows has,

17:48

I'm pretty sure windows movie maker, if I'm not mistaken. Um,

17:52

honestly I wouldn't spend too much time on that piece. I actually,

17:56

I'm going to give you a tip. This is, um, uh,

17:58

a powerful video recording tool. Um,

18:02

and I believe it's on both Android and on, uh,

18:06

on iOS devices. It's called, uh, wow. What was it called?

18:11

Oh, vlog easy. I'm like I had it and then I lost it vlog easy.

18:15

So veal V L O G and then easy E a S Y

18:21

a.com probably. And, um,

18:23

what's neat about it is that you actually just hold the phone up and again,

18:27

you could be put on a tripod, uh,

18:28

but you can actually just hold the phone up and you press the button.

18:32

And as you're holding the button, it records, um, Oh actually, sorry. No,

18:35

I'm thinking of something different. That's that's clips on, on, uh,

18:38

Apple devices, clips. You can hold it, you let go, it stops recording.

18:41

You press the button and it records again. And, uh, with, with vlog easy,

18:45

what you do is you just record. So you can,

18:47

you can record for 10 minutes and then what it does is it automatically cuts out

18:51

any gaps or any silence in there, and it just stitches it all together.

18:56

So you have a faster paced moving video. Um, they call, we call it junk cuts.

19:00

Um,

19:01

and it's something that we do if you've ever seen any of our videos on YouTube.

19:04

That's exactly what we do.

19:06

There's tons of different apps and tools that you can use.

19:08

I don't really think it's worth spending a ton of time on the tech,

19:12

because again, it depends on what tools you use. If it's Mac PC, if it's iOS,

19:16

if it's Android, the point though, is the technology doesn't matter.

19:20

What matters is you?

19:22

What matters is how you can actually get it done.

19:26

If you're going to get it done using your phone. Great.

19:29

If you're going to get it done using your fancy DSLR setup with fancy lights and

19:33

sound systems and everything great. If not do it the easy way,

19:38

it's better done than being perfect.

19:40

And it's better done than just sitting on your hard drive. Um,

19:43

someone I think asked about microphones, uh,

19:46

I do want to 0.1 thing out about microphones. Um, I, I'm going to show it.

19:50

It's pretty neat. Um, it's actually what I'm using right now,

19:52

but it's a wireless microphone system,

19:55

so it's called road wireless go. So you can kind of see it here, I think. Um,

20:00

and so what it is is it's a little square that you can

20:05

clip onto your shirt. You can see the little clip, I think,

20:09

and you can also plug in a lab, a lab mic.

20:12

So one of those mics that you see newscasters,

20:13

they clip it onto their shirts and the audio quality is absolutely fantastic.

20:18

It's not super expensive, but it's a great little microphone to use.

20:23

Um, you can have it. He says, I have it. Absolutely love it.

20:26

So road R O D E and then wireless.

20:32

And, um, while my run is just, uh, um, just putting that in there,

20:38

I'm going to be completely honest with you here because there's two questions

20:41

that I think are really important to answer.

20:43

How would you promote your UME courses? Okay.

20:45

One of the advantages of you to me is that they have such a huge market of

20:50

people coming to the website. That one of the things you can do is, um,

20:55

you can offer the course at a discount or you can offer it for free with a promo

21:00

coupons.

21:01

And there are some Facebook groups where you can actually promote your course to

21:05

get people in because you could create a great course, but nobody comes to it.

21:10

And we we've done a video series,

21:11

or I did a video series about the Udemy courses. Um,

21:17

T I'm just going to say, teANN says Deon Hunter, um, TN Nisha,

21:23

um, has asked,

21:23

what information will you receive about the client when they sign up for the

21:26

course? Okay. So this is, this is so essential. Um,

21:31

nothing, you get their name and that's it you to meet will allow you to email

21:36

your 46,000 students.

21:39

But the things that they won't give you is they won't give you the email.

21:43

They won't allow you to send those people to, um, assign a page,

21:48

to sign something up.

21:49

It has to be something like an educational video that you might have on YouTube.

21:53

And that's a hint on how you might be able to actually bring them over to your

21:56

website. You could ask them to join your Facebook group.

21:59

That's another way that you can get them into your sphere. But what you do me,

22:04

I have found personally, is you're not going to make,

22:08

you're not gonna become a millionaire on you to me,

22:09

unless you have millions of students. Okay? That's,

22:13

let's get that out of the, uh, in the open.

22:16

But if you have two coaches at once are 46,000 students

22:21

enrolled in my courses, I have over 800 reviews and somebody says, Oh, I,

22:25

I host the course on my website and I have three, three students in one review.

22:31

The one with the actual,

22:32

a lot of reviews is probably going to have a little bit more weight.

22:36

So I would see you to me as a marketing platform or a platform

22:41

for building your authority, that you can say, I have all these students on it.

22:45

You're not going to make money on it. So in that sense,

22:48

I would also say don't spend 20 hours,

22:53

uh, on an actual course,

22:54

because you might make that much money on it because you to me always have a

22:58

sale because we're having an open office. I'm sure they have an open office out,

23:01

and they're just counting the courses at 90% every day,

23:04

they have a Saddleback something. So your course will be discounted at 90%.

23:08

You'll see that it was $79 79 euros. And it's now 1199,

23:13

depending how the student gets that course. You me take a huge cost. So you get,

23:18

you literally get a couple of dollars, maybe if you're lucky per student.

23:23

Um, so go into it with your eyes open. It's not our,

23:27

unless you have millions of students, it's not going to make you rich,

23:29

but it's a great marketing and authority building platform. So, as I say,

23:33

I like to just get that out in the open. So people people realize, um,

23:39

no, can we use the content bridges, uh,

23:42

with some personalization on utopian Skillshare from you to me, I can,

23:46

I can tell you that when you go to upload the course,

23:49

it asks is this original material. Now,

23:53

if you have taken the material, you've put your own tone of voice on it.

23:57

You've recorded it. Then it becomes original.

24:01

If you just took the slides and put them up on you to me as is then that's

24:05

not original material. Okay? So this is why you need to,

24:10

and we talk about this later on, tweak it for your audience. Okay.

24:13

Make a Jerome, realign it with your actual values, et cetera. Okay.

24:18

So again, um, you can take the content, make it your own,

24:23

put it on video. It becomes unique to you, and then you can actually, uh,

24:27

upload on to you. To me. I've never had any problems. Okay.

24:31

Um, rich has courses showing at $59 right now.

24:35

Do you have a discount code? I can. I can certainly get a discount code, um, to,

24:40

to give the courses to people who want to join. Um, so, uh,

24:44

there's no problems with that. If we just, uh, remember dot,

24:47

I think Ronnie has just gone off to get that discount code now.

24:51

Sorry, I ran off because I want to show something that Jonathan was asking.

24:55

I know we're talking a lot about tech stuff right now, but it's in context.

24:58

So Jonathan was asking any good resources to use.

25:01

So it doesn't look like you're reading off of anything when recording. Yes.

25:05

So there are different tools out there. Um,

25:08

it depends on what camera you're using. Uh, there are some on Amazon.

25:12

They're not that expensive,

25:13

but this one I have here is called the actually Richard, I'm gonna, um,

25:18

can you turn off the screen-share?

25:19

Cause it will get a bigger video so people can see what I'm,

25:23

what I'm about to show. So it's called Pat pad caster,

25:27

parrot teleprompter. So this is what it looks like.

25:30

So you actually put your iPhone onto the little clip and then there's a special

25:35

beam splitting glass.

25:37

If you see here and you're looking straight at the

25:41

camera, they don't see the words only you do.

25:45

And you just put the camera. Uh, well, if it's going to show.

25:49

It, Oh, you'll have.

25:51

It. Oh, look, you have one. There he go.

25:54

So just to correct, Ronnie, you put your smartphone,

25:57

it doesn't have to be an iPhone.

25:59

Yeah. And there are different versions.

26:01

There are some that are for tablets that you have a bigger screen there's

26:04

phones, but go ahead and.

26:06

Yeah. So,

26:07

so here you have the screws to put it actually on the tripod and then

26:12

this is the mirror here. Actually, you can see, uh,

26:14

you can see the reflection there. Now look, there's running.

26:16

So you would put your phone here and then just like you see on the news

26:20

channels, uh,

26:21

the texts actually comes up here and there's usually a companion app.

26:25

And then you would put your camera here.

26:28

So as you read you, you certainly said, Ronnie, you saw one of the,

26:33

one of the edits and one of the videos that I'd done and you were like, Oh,

26:36

Richard, I feel so sorry.

26:37

That's you're that you're doing it so many times because I was reading and I

26:40

would go, okay, welcome along to this video on today.

26:44

Welcome along to this video and today, and I would take it so many times.

26:47

Now I can probably do the video.

26:49

A 20 minute video probably texted like 26,

26:52

13 minutes to do because we have this.

26:55

And some of them will actually remote control.

26:58

The name of that one you have there, because that one,

27:00

I think has worked with both iPhone and, um,

27:04

desk view D E S view, uh,

27:07

and there are different teleprompter apps on your phone or on a tablet. Um,

27:11

so you don't have to, there's so many, you can use any type of,

27:14

just type in teleprompter in the Google play or the Apple app store you'll find

27:18

teleprompter apps. Um, so desk view is the name of it.

27:22

Nope. Uh, there's a best cause I think, I think.

27:25

I see it looks like a B, but their logo is terrible. It's a,

27:30

it's a desk view, but honestly you just look at, um, look on Amazon.

27:35

The one that I have is called the pad caster, parrot teleprompter. Um,

27:39

some of them even will come with a remote, so you can actually remotely,

27:43

you know, zoom up or zoom, like, you know, kind of scroll up, scroll down. Um,

27:46

so teleprompters are fantastic. I use them obviously.

27:49

That's why I have it Richard as well. Uh,

27:51

it's a huge time-saver when you're recording video,

27:54

you will feel so much more comfortable to have the teleprompter there.

27:58

However,

27:59

this is my big disclaimer for you in order to sound

28:04

authentic. When you're recording a video,

28:07

you need to write your script in a way that makes it sound like you. Okay.

28:11

So when you're writing your script for the video and you're reading it,

28:16

it can sound like an academic paper. It can't sound like how you write.

28:20

You need to sound like how you talk.

28:22

And so you might actually need to add things like ums and, and, and, you know,

28:26

even markers for you to look away and whatever,

28:30

just to make it sound and feel more authentic because it takes a lot of practice

28:35

and you will get used to it. But you, you need to,

28:37

you need to write your script as though you're speaking and then you need to

28:41

just really know your script.

28:42

So that way you can feel more comfortable and you don't sound like a robot.

28:47

Yeah, it it's true because, you know, even with the telly prompter,

28:51

you might be talking about like this.

28:53

Now we're going to move on to the next slide and it just doesn't sound

28:56

authentic, but it, sometimes I go off script,

28:59

but I scripting is really important.

29:01

And Ronnie kept hammering that home and say, you got a script, you got a script.

29:04

And I said, Ronnie, I'll do it. Just free flow. And then when I got the script,

29:08

it just makes it a lot easier. It makes it so much easier. Um, okay.

29:13

If I can just go back and let me share my screen again, if I may.

29:20

Uh, so we were, we were here.

29:22

Yeah. Let's let's move forward. I think. Yeah, I know. Yeah.

29:25

I know we have some, still some more questions with the uni course. Um,

29:30

I know we want to move on though, but yes. Um, Oh, perfect. Yes. Okay. Yeah.

29:35

Here's the platform. The five questions that we get asked the most.

29:38

I know that it's not me, by the way, in the graphic with slightly longer hair.

29:42

Just in case anybody thinks it is. Um, okay. So the first question,

29:47

um, is everyone using the same content? Okay.

29:52

So our content is written exclusively for us,

29:56

meaning that you won't find it on any other site,

29:59

but you don't get an exclusive license to it. You got, uh,

30:04

I can download it, you can download it, et cetera. Um,

30:08

the key to answer another question is, uh,

30:11

the key to this is to make a Jerome because rather than having to write

30:15

an article about goal setting, I can download an article by goal setting,

30:19

get the ideas. And in 15, 20 minutes,

30:23

I can rewrite that content and I can inject my personality into it.

30:28

I can align it with my values as well, uh,

30:31

running any additions to them.

30:34

Uh, yeah, the, the, the point is, um, yes. Um,

30:38

it's like stock photos where you might access the same image as other people,

30:43

but what you do with that image and how you use it and where you put it is what

30:46

makes it unique?

30:47

You might put it in a newsletter or you might crop it and change it a little

30:50

bit.

30:51

Or maybe it goes on a billboard or maybe it goes in a video for your YouTube.

30:55

Um, but the same goes with the content. So the,

30:58

the big goal here is that you want to make the content your own.

31:02

And how are you going to do that?

31:03

How are you going to align the content with your brand? Well,

31:06

you have to figure out what do you stand for? Who are you? Who do you serve?

31:10

And then once you know more about your audience and your methodology,

31:15

which you should know, that's you, right? That's your core, that's what you do.

31:18

Then you read the material and then you inject your personality.

31:22

You align it with your brand, your voice, your style, you add stories.

31:26

You had case studies, maybe you, maybe you tweak it so that, you know,

31:29

if you had, let's say you have a younger audience, you had,

31:31

you add a whole bunch of emojis, you know, or maybe you're writing more, um,

31:36

you know, to, uh, to females, you might change it.

31:39

So it aligns more with a female audience or a male audience.

31:43

The point though is how can you make it sound like you? Uh,

31:47

also the other piece is that, and we're going to get into this,

31:50

but you can transform it just like we were talking about you to me. Well,

31:54

guess what happens? Richard took the content and then recorded it,

31:58

using his voice.

31:58

And he's going to say it in a different way than if you were to just copy and

32:02

paste the material as it is, right.

32:04

He's going to put his own Richard voice and stories and spin and humor into it.

32:09

So that's the big,

32:10

big tip is that you do want to align the content with you and what you stand

32:14

for.

32:18

Good. Um, how do credits work running.

32:22

Credits? Okay.

32:24

So tokens also known as coins that people ask Polly.

32:30

That's all good coins points, credits, tokens. I mean,

32:34

so think of it like, uh, when you, as a kid, maybe you went to Chuck E cheese,

32:38

or, uh, you, you went to Dave and Buster's or any of those arcades,

32:42

and you would, you know, at the front desk you buy a bunch of credits, right?

32:47

Or maybe you go to the carnival to the fair, Hey,

32:49

you get tickets and you get ride tickets.

32:51

You can go on the Ferris wheel or you can go play certain games. Well,

32:55

of course, certain games might be maybe more expensive.

32:59

Maybe they're fancier newer arcade games, or, you know,

33:01

ski ball is going to be very different than the latest,

33:05

greatest arcade game. And so they would set different, uh,

33:09

credit or token values for those games. And it's the same thing with plr.me.

33:13

So we have different credits. Um, uh, we started,

33:16

we have different types of products.

33:18

We have articles which might be two or three pages,

33:21

and those would be one credit.

33:23

But then we also have full courses and the full course can be 30 lessons with

33:28

30 additional handouts and worksheets and resources alongside of that.

33:33

Uh,

33:33

or maybe certain products require a whole lot more attention and design like a

33:37

presentation or an ebook.

33:38

There's a beautiful front cover for the book cover and the page layout

33:43

and all of that stuff that takes more time. So those ones would be more credits.

33:48

So, um, the way credits work is, is just like at the arcade,

33:52

when you were a kid, the more credits you buy, the cheaper the rate. And so, uh,

33:56

we have a bunch of different rates and plans depended on what you need. Um,

34:01

the, and actually Richard, maybe if you don't mind right now,

34:04

we do have a sale going on. We should just mention it. Right.

34:06

You probably have seen it, but I'll just mention if you don't mind, uh,

34:09

Richard going to plr.me.

34:11

And, um.

34:14

At the, at the top, you'll see a red bar, it says April sale.

34:17

And you can find, um, the special discount that we have.

34:21

Yeah. Just one sec.

34:25

Okay. So Sarah has a question CA uh,

34:27

can credits be carried over next month if not used? Yes.

34:30

So with a monthly or annual plan,

34:32

as long as you have an active subscription credits do roll over, um,

34:37

so you can carry them over indefinitely, as long as your plan is active. Uh,

34:41

we also have pay as you go credits, uh, Richard,

34:44

if you don't mind just clicking the, learn more button at the top, right?

34:51

Okay.

34:51

Uh, the red bar top. Yep. Uh, so we also pay, as you go credits,

34:54

those credits do not expire. You, you buy them, you get access to them, uh,

34:59

indefinitely, uh, with a monthly and annual plan. You can see here in the,

35:02

in the table, you also get access to our content marketing tools, which, um,

35:07

we won't have time to go through all of them today or any of them,

35:10

but we'll see how we can do,

35:11

but there's 12 software tools that you get access to,

35:14

to make your content marketing whole lot easier.

35:16

That's only available on the monthly manual plans. Um,

35:19

but right now with the sale, you get 50% more credits.

35:24

So for example, our most popular plan, they're in the middle, uh,

35:28

it's 400 credits per year. You get 200 bonus credits.

35:32

It's 50% of 400, right? So 200 bonus credits for a total of 600 credits,

35:36

but it's the same discounted rate of two 99 per year. Um,

35:41

so you have a full year and you can get access to the tools you can access the

35:45

credits. There's a lot of, um, a lot that you can do with that,

35:50

right? There's you can download with 600 credits.

35:52

You can download 600 articles or 600 affirmations,

35:55

or you can download 60 eBooks.

35:57

You can fill up your membership site with all sorts of great, uh,

36:00

eBooks and presentations, uh, or you can download, um, you know, uh,

36:05

all of our courses or all,

36:07

all different types of materials that you can then use and brand as your own.

36:10

So I just wanted to mention that because that's a very common question about the

36:13

credits we can dive in and actually start.

36:16

One other thing I want to say about this,

36:17

because I know some of you already are members. Um,

36:19

maybe you already have a monthly or annual plan when you go to this page,

36:23

when you're logged in, where it says pay, as you go on the left side there, um,

36:27

it's going to change. So Richard, just,

36:29

if you can point to where it says pay as you go, uh, the lessons, um.

36:33

I don't know. Sorry. I switched my screen. I have the charter and yeah,

36:37

you got to move everything around.

36:41

So the pay as you go. So when you're logged in,

36:43

that would automatically change to a member to the members, discounted rate.

36:47

So say you're, you have the annual plan already. You've run out of credits,

36:51

or you want to just stock up on credits. Um, you can enter a number,

36:55

any number of credits that you'd like. Um, so you see where it says,

36:59

download credits and Richard, do you see the, the 10, um,

37:01

just below what you're typing? Oh, I see. You're,

37:04

you're trying to type members credits on top.

37:06

Yeah, I was trying to be smart. I was trying to be smart.

37:09

So that box, you can put in as many credits as you like.

37:12

So if you want to buy 50 credits, you'll get 25 bonus.

37:15

Or if you want to buy 500 credits, you'll get 250 credits bonus. Um,

37:19

so all of that is, again, you're going to get a special rate.

37:21

You're not paying the pay as you go rate, you're paying a discounted rate as a,

37:25

as a member. So I just want to mention that,

37:27

because that is a common question that we get as well. And I'm sorry, I'm,

37:30

I'm not paying attention to the chat and I'm sure many of you have questions

37:33

about that. So, Richard, I'm going to let you take it away.

37:36

Maybe we can go back to the slides or if you want to talk about that. Go ahead.

37:42

Uh, no, I think, I think you've explained it perfectly, um,

37:46

with how the gratis work. Yeah. It's and there are credits. It's amazing,

37:51

as I say, how many people call them coins under the coins work?

37:54

What are the credits? Okay, so moving on, how do coins work?

37:58

What about S E O search engine optimization? So this is, uh,

38:03

this is a question that's linked to the next question as well, but people say,

38:07

well, what about duplicate content that Google will come along?

38:11

And it will say five ways to go set by Richard Butler, five ways to go South by,

38:16

uh, Ronnie. Um, and what about SEO? Well,

38:19

SEO is so much more than just the text on your

38:24

page. There's outbound links. There's inbound links, there's social signals.

38:29

There's, um, open graph. There's, there's so many different things.

38:32

Now what we always say, we always come back to this.

38:36

Point is make a Jerome, because if I'm building up my business,

38:40

I want to, instead of having it as five goals, sending tips,

38:44

I want to call it five goals, setting tips for executive coaches,

38:49

um, you know, uh,

38:51

five things you must do in order to achieve your goals and I'm changing it.

38:55

And then I'm rewriting it. I'm injecting my voice. I'm I'm,

38:59

I'm realigning what my audience, what myself, et cetera. So, um,

39:04

you could spend hours and days trying to write the perfect

39:09

article and rewrite it for SEO purposes.

39:13

But I have found that it's best just to put up an article,

39:16

rewrite it for humans, not for search engines.

39:21

And then if it becomes popular,

39:23

then it will start getting a lot of people coming to your website.

39:26

But SEO is so much more than just rewriting an article.

39:30

It's all the other things that go around with your website. Um,

39:34

so I would say if you're going to put it up on your website, do we,

39:39

the article and we do recommend that, you know,

39:41

and I have so many people saying to me, you know, I know what I've got from,

39:45

from PLR that may, because it is a lot of people call it templates.

39:49

And so you give us great templates for an actual rewrite of an article.

39:53

So much easier to start with something than with nothing. Um,

39:58

and I think that's all to be said about SEO. Really.

40:05

Keep going, Richard, you can talk about this. I'll I'll chime in. I'm sorry.

40:07

I'm just trying to answer a bunch of the questions you guys have.

40:09

Great questions. Thank you for all of your questions. Go ahead.

40:13

Oh, what about plagiarism? This is the same thing that people ask.

40:16

What first it's SEO. And then it's about,

40:20

I feel I'm plagiarizing somebody else's work.

40:23

Now we have our writers have written this content

40:27

content,

40:28

and we are licensing it to you in order to again,

40:33

make a Jerome realignment, put your spin on it.

40:36

Like Ronnie said about stock photos. Um, if people,

40:41

if companies of agencies started to worry about people are gonna plagiarize or

40:44

say, I plagiarized that picture, they take the picture, they make it their own.

40:47

They put it into their own work. So you will not be a clue.

40:51

You will not be accused of plagiarism. Okay. Um,

40:55

our members know that the content is non-exclusive to them.

41:00

So we don't take the content off the site as soon as you download it. Um,

41:05

but the easiest thing to do is to make a Jerome. Okay,

41:09

why don't we cut out 80% of the work for you?

41:12

There's still a little bit of work that has to be done.

41:14

It's not that this is a push button solution that you're going to take 15

41:17

articles and put them on your website and start to make hundreds of dollars

41:22

per day. That's not what we're about. What about giving you the content to take,

41:27

make a Jerome and do amazing things with the, we see so much stuff on Ronnie.

41:32

We talking about this the other day of what people have dumped our content.

41:36

And I'm just like, no, that's not our content. There was a recent one where,

41:40

where one client actually, she sent us a video, um,

41:44

where she actually puts the content of affirmations and, uh,

41:49

which are basically an inspirational piece of text with questions.

41:53

And she put them into a book and got that book printed and it becomes a journal

41:57

of affirmations. Again,

42:00

what she did was she took the content and looked at related

42:04

content for her particular niche. Okay. So if it was about gratitude, 15, 20,

42:09

30, um, uh, pages of, uh,

42:13

affirmations about gratitude. Okay.

42:15

So you need to think a little bit outside the box.

42:18

I'm just tweaking a little bit. Okay. Um,

42:22

I'm going to stand out and be different from anyone, from everyone,

42:25

from everyone else, uh, realignment, uh,

42:29

make sure that you change content, et cetera, but not only that,

42:32

one of the things you can do is again,

42:34

repurpose the content into something else.

42:36

I take an article and I'm going to be talking about articles and I could

42:40

repurpose that into a video, into a zoom webinar.

42:45

I can add a little bit more to it. Um,

42:48

and I could maybe have a 30 minute webinar easily created from an article that

42:52

now becomes unique and it's mine.

42:56

I could take an ebook and I could just get somebody to redesign it for me.

43:01

And then I could edit out some of the texts put in some of my own case, studies,

43:05

my own stories, et cetera. And it becomes unique.

43:10

One of the things I learned honestly is,

43:12

and I suffered from it a lot is overthinking.

43:16

If you start over thinking too much and say,

43:19

but the content could be similar to Joe Smith. Um, even if I change it,

43:24

it could be similar to somebody else. You will get stuck with the content.

43:28

You will get stuck with whatever you need. Um,

43:31

when I have strategy calls with people, I say, when you think about it,

43:35

and there is a branch of philosophy, there is a branch of philosophy about this,

43:40

that there is no original content left that they say everything has its

43:44

basis in something like if you think of Tony Robins,

43:48

if you think as the exemplar,

43:49

they're all coming from the same basic part of self-development or the diet

43:54

industry, do you want another secret eat less, eat better and exercise,

43:59

but how many diets are out there?

44:02

Somebody has taken that basic concept and they have made it their own.

44:06

And that's what you need to think about. Take the basic concept,

44:09

make it your own and stand out. And how do you stand out? You,

44:13

you stand out because you are, you, you are uniquely you.

44:17

So before we continue Richard, uh, if you don't mind,

44:20

can you switch back to the site and go to, um,

44:24

the content inspiration gallery?

44:26

Cause I think that would be really helpful to see some examples of what people

44:29

are doing using the content. And while you do that,

44:31

I'm just gonna answer some of the questions that I see here. So, uh, Brandon,

44:34

you're asking, are the items easy to edit? What kind of files are they,

44:37

what software do I need to edit them? Great question. So we,

44:40

we try to make all of the content as simple to use as

44:45

possible. Um, so we're not using, you know,

44:48

professional software like Adobe InDesign or Photoshop or anything like that.

44:53

Um, what we're doing is we are using Microsoft word. So you get doc X files,

44:58

um, where using PowerPoint for presentations, we are also giving you, uh,

45:03

PDFs and text files. So it's very easy to edit.

45:05

So just like if you were to open up a document that you typed out yourself,

45:10

you get those files as well. Um, just a note about that, cause it quick,

45:14

the question did come up. Um,

45:16

w sometimes the formatting in a Microsoft word document is a little bit wonky.

45:20

Um, so if you're on a Mac,

45:22

the best file to open up is our Apple pages file. Uh,

45:26

because we do design on the back of the Apple pages file.

45:28

We'll have all the formative properly,

45:30

but even without that Microsoft word documents, they will open.

45:33

You can still edit them. You can still do a great job with them.

45:36

But the biggest tip is actually that it's likely missing a font.

45:40

We use free Google fonts for all of our designs,

45:44

and you can just go to fonts.google.com and you can download the font that's

45:48

missing, reopen the word document, and then the formatting should,

45:51

should mostly be, be there. Um, okay, so this is the kind of inspiration. Oh,

45:56

sorry, go ahead, Richard. You want.

45:57

Yeah. So I have a question.

45:58

I think this is very important because I mentioned about the book.

46:01

So Kathia has said, can you use the repurpose content on Amazon? Um,

46:05

if you repurpose the content, you can use it on Amazon printable.

46:10

So you can print it as a physical book, but you cannot use it on Kendall.

46:14

Now this is not just PLR content. This is any concept.

46:17

If you had 50 blog posts on your website,

46:20

published on your website and put them into an ebook,

46:23

Amazon could actually strike you down for that because they want original

46:27

content on their site. So as, um, Debra asked as well,

46:32

uh, I thought I read them the cyber,

46:33

not Alexa and Amazon seller on Amazon Kindle. And as Emory has said,

46:37

a physical book is fine to actually put on. Okay.

46:42

Yeah. Um, yeah.

46:47

So that's actually, uh, thank you for mentioning that. So, uh, Tonya,

46:50

you were saying Ronnie,

46:51

the best video I've ever made of all the ones I've watched in my humble opinion

46:55

is to show that shows how awesome PLR is,

46:57

is the one that you show the three people using the resilience book differently.

47:01

So that's exact, so watch that video that's on this page. Um, Richard,

47:04

if you don't mind go to the top and if you want to find this page,

47:07

I'll post the link in the chat, but if you're watching later on, uh,

47:10

if you go to, uh, actually get Richard, maybe,

47:13

maybe if you don't mind copy copying the link. Um,

47:17

so this is the content inspiration gallery and the way where you find

47:22

this is in the top menu. You see where it says, learn. Um, so rich,

47:27

I saw, you know, what do you, I know your name. Okay, perfect.

47:31

So if you go to the learn tab in the top menu there and in here is all

47:36

of our free training. Okay. So if you are just getting started,

47:39

there's the guided tour. So you can click that.

47:42

And there's a very short two minute video about how the site works.

47:46

There is the how to use PLR content videos.

47:48

There's the content marketing training.

47:49

There's all sorts of stuff in this learn tab.

47:52

You will probably spend a lot of time in here.

47:54

If you want to get a quick start about all the different ways that you can use

47:57

the content.

47:58

So where we go to get the content inspiration gallery is exactly where Richard

48:03

is, is over there to the content inspiration gallery.

48:05

That's where you find this. Um, and that's the page that we're on right now.

48:09

So watch the video on there if you haven't yet already, um,

48:11

scroll down a little bit, Richard, and I just want to show this.

48:15

This is really neat. This is so powerful. Um, so in here,

48:18

there's an explanation of how some of our clients have used the content.

48:22

And about 80% of the examples on the screen here are actually,

48:27

they're all using the exact same ebook.

48:30

It was the resilience ebook that is on our site. So this client here,

48:35

Heather, she created a five day Facebook challenge.

48:38

They all used the, um, the resilience content.

48:43

She took the ebook,

48:43

she broke it up into five day challenge lessons and she put it up on Facebook.

48:48

Okay. That's how she did it.

48:50

Would we have known that she used our content for this? No,

48:55

absolutely not. Because it's so different. It's so unique. She rewrote it.

48:59

She transform the medium,

49:01

it's on a totally different place and it's completely her own.

49:05

She just made it her own. She added her own story. She pasted it into, um,

49:09

Facebook.

49:09

She created her own little inspirational graphics that accompany the Facebook

49:13

posts and she created a Facebook group where she hosts that challenge. Boom,

49:17

totally different. Um, Richard, let's go to the next one.

49:21

We're not going to go through all of these. Okay.

49:22

Let's go somethings funky on the site. So let's get that.

49:24

Let's go to the next one here. Um, so this, um, Cynthia,

49:28

she redid the ebook. So the ebook, she went from a typical,

49:32

you know, you know, regular, um, five and a half by eight and a half book,

49:37

you know, a typical sized book to sort of almost more of a magazine style.

49:40

You'll notice that she has multiple columns. She added so many images,

49:44

completely transformed, right?

49:46

I wouldn't have known that she used the PLR content for that. Uh,

49:50

this is tryna, so, uh, Trina,

49:53

Trina created a resilience course using the materials. Um,

49:57

I forget what platform she used.

49:58

It was maybe teachable or one of those platforms.

50:02

And she created slides using and the material. So can she took an e-book? Okay.

50:06

We didn't provide the slides. She took the ebook and she made the slides.

50:10

She just copied and pasted the text from the e-book into the slides,

50:14

rewrote it added some yeah. Images. And then you see her,

50:17

her face there on the bottom, right. She just recorded herself,

50:21

reading the course to people, right. To her clients.

50:24

And now it's a $297 coaching that she sells using the

50:29

same resilience. E-book it has completely transformed. Again.

50:33

I never would have known that she used our content for this,

50:36

unless she actually told us. Um, so then, uh, here,

50:40

this is Angela. She created, um, a video that you posted on Facebook.

50:46

Again, what I've ever known. She's just talking to the camera. Hey,

50:48

let me just talk about resilience or, Hey,

50:50

let me just talk about going from stuck to one stuck. And

50:55

again, that's, that's the beauty of this. You can take material,

50:58

you didn't have to write from scratch. You can transform it.

51:01

This is infographics to clients, same content.

51:04

One was geared towards network marketing,

51:07

being more resilient in network marketing. In other words,

51:09

just a resilience checklist, same content rewritten. You can,

51:13

you can skim it yourself. The, the, the bullet points are different,

51:16

but it's all using the same foundation from the same ebook.

51:20

Um, um, we actually,

51:21

we have a video on that of where Ronnie put me up to the challenge of making an

51:26

infographic on. I am graphically challenged. Um, but using something like Canva,

51:31

this was really easy to do. Like Ronnie is amazing with his graphics.

51:36

I do something and I'm really proud when he says it's okay.

51:40

But the.

51:41

Thing is, it doesn't matter. It's about doing it. It's about,

51:44

it's not about saying, um, I'm graphically challenged and I can't do it.

51:48

It's about saying I'm graphically challenged,

51:49

but I'm going to give it a go and that's it. And you will get better.

51:52

I promise you will get better.

51:53

Absolutely. So, and you can just skim through this quickly, Richard.

51:57

I know we should continue because we have a lot of questions. Wall calendar,

52:00

beautifully designed. Dr. Tracy created someone created a whole funnel here.

52:04

So there's a landing page. A one-time offer an ebook.

52:07

Someone created a podcast again, using the resilience content.

52:10

Here's a physical book that Ebony created using the,

52:13

using the content here's Jovita. She created. She's fantastic.

52:17

She's she's, she's a go getter. I mean, she's amazing all sorts of live streams.

52:21

If you should follow her on Facebook, she's awesome. Uh, here, Percy, uh,

52:24

created a presentation again, using the resilience content.

52:29

Would you guess here's a physical newspaper. Okay.

52:32

She got published in the local newspaper about maintaining resilience.

52:37

She created a podcast with the material about resilience.

52:41

Would you have guessed that all the things that we just showed you all came from

52:45

the exact same ebook? Would you have guessed? No.

52:51

No. I mean, I wouldn't and we created, we know our content,

52:54

so it's amazing to see how much, um,

52:59

how much you can do and how much you can change the content and make it your

53:02

own. And it becomes completely unrecognizable. Okay.

53:07

So, um, all right. I'm missing a lot of your questions. I'm really sorry,

53:11

but let's keep going. Cause I know we have the top tips here and then we'll,

53:14

we'll do our best to, um, to answer more of your questions. Go ahead, Richard.

53:19

Is know your niche, okay. Or your niche depending.

53:24

Um, you need to know who you're actually.

53:26

Targeting because I've been on calls with my own clients and I've said to them,

53:31

okay, what's who are you? Well, I'm a coach. Who do you coach everyone up?

53:35

What do you coach on? Well, whatever they want. And I say, how's that going?

53:38

And I said, well, I don't have many clients. And I go, okay.

53:41

So what if you were to say, as we worked through it,

53:44

I am a coach for middle-aged men who have been working in

53:49

the corporate sector and now want to make a career change.

53:52

That immediately makes you stand out a lot more than just,

53:56

I help people make a change. So knowing your niche is tip number one,

54:01

know your reason, why, well, why are you serving this peak, these people,

54:06

why do you want to do this? Why are you doing this? Are you passionate about it?

54:10

Um, you need to have a good why. Okay.

54:13

And you need to be passionate about it as well. Okay. So knowing your niche,

54:18

knowing your, why we've talked about this, and we've mentioned this realign,

54:22

the content to your values, to your, um, tribe,

54:27

because you know your niche, you know,

54:29

what your tribe want and you can niche down.

54:31

You may say I'm going for a particular sector of the market that they are,

54:36

you know, when people say I help females, I say, yeah. But the, the,

54:40

the challenges that a female at 20 half and at 60 and everything in between are

54:45

completely different. So again, niche down. Okay.

54:49

And then you will be able to realign your content for that particular niche

54:53

because you know your, why you'll get to realign it as well. Um,

54:58

I love doing things easier. I love to work smarter rather than harder.

55:02

So repurpose, reuse, recycle your content. You, you rewrite an article,

55:07

you post on your website, um, record it as a podcast,

55:12

use it as a Facebook live, record a video.

55:15

Or if you record a video extract, the audio,

55:18

use some sort of tool to take the audio so that you have a video and an audio

55:22

lesson that you can use as your product.

55:25

So think of ways of how you can re purpose and reuse and recycle.

55:31

Um, let's,

55:34

let's talk about the humble article just to show you about repurposing and

55:38

recycling. Um,

55:40

what about taking just a couple of words or a couple of sentences from the

55:45

article and using it, uh, as a tweet got up this morning,

55:48

thought about gratitude. Um, and then you have a little quote,

55:51

find more on my website. Okay.

55:54

I'm bringing people in or status updates on Facebook.

55:59

Use the article as a Facebook live. Okay. We talked a little bit about the, um,

56:04

taking the article, rewriting it, or just summarizing it using a teleprompter.

56:08

You could do that. Hey guys, I'm here and I want to talk even just informally.

56:12

It doesn't have to be a studio setup or anything like that.

56:15

Just thought I wanted to talk to you today about gratitude, blah, blah, blah,

56:19

blah, blah.

56:19

Now the key to the tweet to the Facebook is asked for

56:24

engagement.

56:25

We live in a society where we flick up down sideways and we give it a

56:30

like, or we don't, unless you say, if you like the picture, give it a like,

56:34

yeah. What do you think about gratitude? Let me know your thoughts below.

56:37

We don't tell people to engage. They will not engage. Um,

56:41

next time you watch a YouTube video or one of our YouTube videos,

56:44

we always ask for engagement, leave a comment below. If you liked this video,

56:48

make sure that you give us a like,

56:49

because people just forget and they don't do it. Um, that is not me either,

56:54

but I use an article as a podcast.

56:57

I thought that was you. By the way, it really is.

56:59

No what my microphone setup that I showed you actually.

57:02

So it is kind of a little bit like, but use your articles. Podcasts,

57:06

podcasts are the simplest thing to do because you can live,

57:09

literally read the podcast,

57:11

read the article on the podcast and anchor.fm,

57:16

an amazing free system that you can actually use.

57:18

That's a N C H O r.fm. Um, really,

57:22

really easy thing to do. You're repurposing the content. Um,

57:27

you could combine several articles into a course.

57:29

So search for motivation and then take,

57:33

we might have 250 articles. Take 15 of those articles. Put into a course.

57:38

One question I get asked a lot. Is guys,

57:40

do you have anything for my email list for email sequences?

57:45

I'll take an article five top tips to get more motivated. Um,

57:50

take that and then have a five day email course. One tip a day.

57:54

Okay. Again, start thinking out ideas, uh, uh,

57:59

an article doesn't have to be an article. It can be so many different things.

58:05

So questions and answers.

58:06

Let's have a look at some of the questions where you have got,

58:11

I'm going to let you take this from running.

58:12

How will using the PLR material create real.

58:17

Perfect. Yeah.

58:17

So these are some of the questions that were submitted in advance.

58:19

Thank you so much for your questions. We did get like over 600 of them.

58:23

So thank you. Um, so how will use,

58:25

how will using the plr.me content create real value.

58:30

This is a fantastic question.

58:31

I really want us to answer this because my first thought is, well,

58:36

how do you define real value? Right? What is real value?

58:39

And if you think about what our mission is as a coach,

58:43

a consultant and entrepreneur,

58:45

we're trying to help people write this. We're in the business of helping people.

58:50

That's what you do as a coach, a consultant,

58:52

you want to help someone feel better or be healthier.

58:56

Maybe you help them with healing.

58:57

Maybe you help them with overcoming mental blocks,

59:00

whatever it is you're working on your job is to help them.

59:04

And so how can you help them? What can you offer? What can you do?

59:09

That's going to help them have a transformation. Um,

59:12

those are that's the core of,

59:15

of everything that we do and the way the internet works,

59:19

the way everything works in, in terms of online marketing,

59:23

in terms of really, for most businesses, other than, you know,

59:27

physical goods like food, right? It's all about content.

59:32

You type something into Google. Why? Because you're looking for content,

59:35

you're looking for an answer to some burning question that you have,

59:40

and that burning question could be, you know, how do I,

59:43

how do I overcome, um, anxiety before speaking,

59:47

or my three-year-old is biting? How do I get that to stop or whatever it is,

59:52

whatever these questions that people type into Google or share on Facebook or

59:57

share on YouTube. All of that is, you know, trying to educate,

1:00:00

you're trying to entertain. You're trying to, as a coach or consultant,

1:00:04

you might be, um, helping someone achieve healing.

1:00:08

So that's the real value of what we do.

1:00:11

We're trying to help people and content is what we use to help people,

1:00:16

whether that's spoken, whether that's recorded in a video format,

1:00:19

whether that's written. So the plr.me,

1:00:23

content allows you to achieve all of that stuff

1:00:28

in a faster and easier way. Why?

1:00:34

Because you don't have to write from scratch.

1:00:35

So if your audience really needs help with a job interview

1:00:40

tips, well, you [email protected]. You grab some job interview tips,

1:00:45

but you can also think sort of laterally. Well,

1:00:47

it's not just about job interviewing.

1:00:49

Maybe it's also about how to present yourself. Well, and, and look the part,

1:00:54

or maybe it's also about overcoming anxiety or fears, public speaking.

1:00:58

Um, those sorts of topics, you can actually do searches on our or cipher,

1:01:02

all of those types of topics, and then grab the content could be articles.

1:01:06

It could be affirmations, something you can, um,

1:01:10

say to yourself before a job interview.

1:01:12

Here's an affirmation that you can use to help you relax and to

1:01:17

undo the stress, uh, ease your mind before you walk into the interview and boom,

1:01:22

here's an affirmation or so then you can take it to the next level of, Hey,

1:01:25

I'm going to record this for you. Here's a,

1:01:27

an affirmation that to play on your route,

1:01:31

to the job interview.

1:01:33

And maybe then you can also have a little cheat sheet that you give them or

1:01:37

some, some tips and tricks.

1:01:39

The point though is the content supports you in your mission.

1:01:42

So your real value is your secret sauce. What makes you unique?

1:01:46

It's what makes you stand out. Your methodology is so powerful. So important.

1:01:51

Our [email protected] helps you accomplish that mission. And then you can,

1:01:55

like I said, tweak it, inject your stories, examples,

1:01:58

realign it with your brand. And that content is what's going to get you clients,

1:02:03

whether that's from, um, social media, whether that's from YouTube videos,

1:02:07

whether that's from live strains or Google search or wherever,

1:02:11

but then it's going to help you convert those clients into customers,

1:02:15

paying customers, buying your product services and coaching.

1:02:19

All of our content can be used in all aspects of that,

1:02:22

whether that's the freebies, whether that's the paid pro products and programs,

1:02:26

whether that's physical handouts, whether that's live events, webinars,

1:02:31

and so on. So I hope I answered that question. Um,

1:02:34

really the it's it's what Richard was mentioning earlier.

1:02:37

You really need to know who you are,

1:02:38

who you serve and in your niche and all of that stuff.

1:02:41

That's how you're going to create real value.

1:02:45

I think you summed that up pretty good. Um,

1:02:51

so how can I legally use the content and do I have to trigger when I used the

1:02:55

content? So legally you, when you sign up with us,

1:02:59

we grant you a license to use our content. So if anybody comes to you and says,

1:03:04

Hey, where did you get that content?

1:03:06

You can come back to taking them back to us. And as long as we see that you are,

1:03:10

or are a member, well, then you can legally use that content. Now,

1:03:14

one of the things, and, and it's one of the,

1:03:17

one of the great things about pr.me is that once you have paid your membership,

1:03:22

if you don't renew, you can still use the content.

1:03:24

We don't say you have to have an active membership in order to use the content.

1:03:29

So you, you have paid your $299 for your 400 credits.

1:03:34

Um, you can use that content and you can always read,

1:03:37

download the content at any time. Do you have to attribute no are attribute? No,

1:03:42

because it's private label rights.

1:03:44

You are getting the exclusive license to brand it as your own.

1:03:47

So you don't need to put in, this was taken from Ronnie's website at the end.

1:03:50

No, we, we want you to shine with the content and we don't want any glory.

1:03:55

Um, what kind of modest like that really? I mean, we don't want to,

1:04:00

not too much glory, a little bit of glory. Yes. But not too much. Um,

1:04:04

course creation.

1:04:05

Is it better to go broad or narrow when creating a course using PLR that mate,

1:04:10

I would tend to say that it's going to depend on your audience,

1:04:15

but I think if I want something on goal setting,

1:04:19

I might want one course that's a little bit broad. And then I might go down,

1:04:24

this is my personal opinion.

1:04:26

And then I might go down and I might narrow down a niche down into motivational

1:04:31

goal setting. Um, you know,

1:04:33

what to do when the motivation stopped and niche into that particular thing.

1:04:38

Um, how do you structure the lesson plan? Well,

1:04:43

decide what is the overall objective of the course? Uh,

1:04:48

I want to make sure that people who are facing this problem can solve

1:04:53

by creating goals by doing this. Okay.

1:04:56

And then you're going to break it down into, okay. State the problem,

1:05:02

um, state wide, for example,

1:05:04

they may actually want to change whatever it is,

1:05:07

or to set a goal to achieve something, show them how to do, uh,

1:05:12

maybe give them some tools and then summarize what you've just told them.

1:05:16

That's the type of way I would,

1:05:18

I would break it down and one idea on one lesson and

1:05:23

then within that lesson breakdown,

1:05:25

to make sure that I hate to use a cliche,

1:05:28

but that a five-year-old could understand it. Um, I,

1:05:33

I used to work with a guy who was an academic and I used to have to say to him

1:05:36

sometimes, David, can you just tell me what you're actually trying to tell me?

1:05:39

Because he used to use really flowery words. You don't want something like that.

1:05:43

You want to make sure that you can target the general public.

1:05:46

So I don't use fancy words, um,

1:05:48

but tell people what they need to know how to do it and then summarize how they

1:05:52

actually, uh, did it after that. Um,

1:05:59

okay.

1:06:01

How do you monetize the content on YouTube you to meet Skillshare, et cetera?

1:06:05

Well, let's, let's take on YouTube.

1:06:09

There's so many ways to monetize on.

1:06:10

Not that if your channel gets to a certain size,

1:06:14

you can actually run ads on the, uh, on the channel of our Google,

1:06:18

who run ads on the channel and they will pay you a share. Um,

1:06:22

you might also, you could promote a product.

1:06:26

If you are a for example, a meditation coach,

1:06:30

you may actually say, Oh, I'm in this video.

1:06:33

What I'm going to talk about is this particular to, to help you meditate better.

1:06:37

There's a link in the actual description. There.

1:06:40

You to me is a difficult one because as we mentioned you to me and I'm sure it's

1:06:45

the same on Skillshare. Um, they don't give you the email addresses.

1:06:49

They don't let you, uh, promote directly.

1:06:52

So what I do for you to me is send the people to my Facebook group or send them

1:06:57

to a YouTube video, which then sends them to, Oh, by the way,

1:07:01

if you want to keep updated, uh, just sign up for my newsletter.

1:07:06

And that's one way that I would do it. How much of content needs to be changed?

1:07:10

I think for, for you, to me, for you, to, for Skillshare,

1:07:15

once you inject your personality into, once you start to talk,

1:07:18

once you get on video,

1:07:20

it actually becomes unique because it is actually uniquely yours then.

1:07:24

And it's nobody else's content. Um, this one,

1:07:29

Ronnie, do I need to record videos from the plr.me content to make sales.

1:07:33

I love the treasure that, well,

1:07:35

tell me about just because I'm interested in the answers.

1:07:37

Yeah. It came up a few times and I want to point something out here as well.

1:07:41

I mean,

1:07:41

ultimately you have to go where your audience is and the type of

1:07:46

medium that they enjoy. Um, I can tell you personally,

1:07:51

I love consuming video. YouTube is my favorite place to go. You know,

1:07:56

there's a lot you can learn, you can enjoy and enter, get entertained,

1:07:59

but you can also learn things, right. Um, and video is a medium that I enjoy.

1:08:03

So naturally I'm going to enjoy doing more video. Other people.

1:08:08

They love podcasts. They love listening. They love learning through hearing.

1:08:12

And maybe that's your media. Maybe that's,

1:08:15

then you can devote more energy and time into audio. Um,

1:08:19

do you need to record video to be successful? Absolutely not. Right.

1:08:23

You don't need to. Um, I would argue depending on what you're doing,

1:08:27

who you're trying to serve, you might want to consider it, right. Uh,

1:08:32

if you're a coach,

1:08:33

a consultant where you want someone to get comfortable with you, um,

1:08:39

they get comfortable with your style, how you sound or energy.

1:08:42

All of that stuff. Video is the best way to do that. Right.

1:08:45

And actually someone I said earlier on, right at the very beginning of,

1:08:50

uh, this session right now is I feel like I know you guys, right.

1:08:54

Just based on Richard and I's banter back and forth,

1:08:58

us being on camera that just adds a lot of, um,

1:09:03

nuances that cannot be felt or experienced with just text

1:09:08

audio. Absolutely. You can. Um, but video,

1:09:11

besides in-person like video is like number two, right? Because in-person,

1:09:15

you can see them in physical space. You can hear them. All of that.

1:09:20

The senses are engaged. Uh, video is right up there. So I love video. I'm,

1:09:24

I'm definitely an advocate for video,

1:09:26

but if you're not comfortable with that yet, if that's just not your, your,

1:09:29

your mode, um,

1:09:31

how you consume information or maybe that's not how your audience consumes

1:09:34

information, that's totally okay. You can do other methods as well.

1:09:38

I think the other thing is, as I was running says, the banter,

1:09:42

the banter is real good.

1:09:43

If you could see the conversations that we have during the day, it's real,

1:09:47

we have banter, but don't create a persona,

1:09:51

be yourself because I know of a marketer and he creates a huge persona.

1:09:56

And then years later came out that this was just an act that he put on to make

1:10:01

him look like something else. I think you sort of feel cheated by that.

1:10:06

So be yourself, lots of people may hate you, but that's okay.

1:10:09

But then there will be people who will gravitate towards you.

1:10:12

And those are the people that you want. You don't want to,

1:10:15

you don't want the haters.

1:10:15

You want the people who gravitate towards you because they like you.

1:10:18

They like your personality. They like your jokes. Um, whatever it may be.

1:10:23

And you're saying, I can make this guy laugh.

1:10:25

Yeah. It's easy for you to make me laugh. Um, but I would like to say about, um,

1:10:30

if you're not comfortable on video,

1:10:33

the only way to get comfortable with something. I say this to my kids,

1:10:36

you just got to do it right. The more you do it, the more comfortable you get,

1:10:39

I can tell you,

1:10:41

it is painful for me to watch videos of myself from even, you know, two,

1:10:45

three years ago, let alone, you know, eight years ago, uh,

1:10:50

it's painful, right. But if you're not doing it,

1:10:55

you can't grow and you can't get better. And, um, I just,

1:10:59

I just want to point out that if you are unique

1:11:04

and, and project your uniqueness and your authenticity,

1:11:08

it doesn't matter how, like it's the sound and the professionalism.

1:11:13

You don't need to have a high hire,

1:11:14

a big film crew or anything you just need to be you.

1:11:17

And I've seen you sometimes you see viral videos of teenagers who are just

1:11:22

emotional and vulnerable and sharing their own stories.

1:11:26

That's what we're talking about. Just being vulnerable, being you. That's the,

1:11:29

I can tell you the biggest piece, um, when it comes to an intimate, medium,

1:11:34

like video is to just be you to be authentic project your own uniqueness and

1:11:39

your own, um, really what makes you special? So, yeah, let's continue on.

1:11:43

I just wanted to, to answer that about the.

1:11:46

If not put a, put a cat on the video or a doc,

1:11:50

something silly videos, um,

1:11:53

how do you use a PLR content to say consistent in social media posts? Okay.

1:11:58

So I think the key word for me in this is

1:12:03

to be consistent, to have a plan. And just to,

1:12:07

I always give the example that two years ago,

1:12:09

I set up an Instagram profile and the idea was to post one picture every single

1:12:13

day for a year. Okay. And I thought easy after 90 days,

1:12:18

I gave up. Why?

1:12:20

Because it was too difficult to find something new to photograph.

1:12:23

So if I had said one picture a week,

1:12:26

it would have been better than one picture a day.

1:12:29

So be consistent and have a plan and say,

1:12:32

what am I going to do with my social media content is on a Monday,

1:12:35

I'm going to pick a wallpaper and posters. And on a Friday,

1:12:39

I'm going to tweet a little motivational quote and that's it.

1:12:44

And then be consistent because what happens is people expect the video on a

1:12:49

Monday or whatever it is on a Friday.

1:12:52

And then you don't even know how many people are actually viewing that.

1:12:55

And they liked it. And then suddenly you stop. And they say, well,

1:12:58

I wonder what happened to Richard? Why doesn't he post anymore?

1:13:01

And consistency is a huge thing.

1:13:03

Another hard I've had issues with this on my YouTube channel are both spending

1:13:07

in quite some time, just with a couple of things that have been going on,

1:13:10

but don't try and overdo. Don't say,

1:13:13

I'm going to post on every single medium. Where are your tribe,

1:13:18

your niche. Now, you know that, for example, on LinkedIn,

1:13:22

you're going to have to put business-related stuff.

1:13:24

You're not going to put a funny means our memes,

1:13:29

which you would put on Facebook. So if you're a Triber on LinkedIn,

1:13:31

keep it professional. If they're on Facebook,

1:13:33

they don't want stuff about business. Maybe. So again,

1:13:36

know where your drive are. I don't try and be on every social media.

1:13:39

You don't need to be on every social media, focus on one, get big there, um,

1:13:44

and just be consistent.

1:13:46

And actually one thing I want to point out here is the awesome content

1:13:50

calendar that we have. I mean,

1:13:52

our team spent a lot of time to create the calendar, to give you, um,

1:13:57

a meet up, sorry,

1:13:58

marketing plan for each holiday in the calendar to give you recommended products

1:14:03

for the calendar.

1:14:03

And then Richard spends the time to record the video to kind of give you even

1:14:07

more, uh,

1:14:07

marketing ideas and strategies for the free marketing month, right.

1:14:12

For the content Keller for the month. So Richard,

1:14:14

if you don't mind just switching over to the site,

1:14:17

just to show people where to get the founder again.

1:14:19

I was just going to do that. Let me just.

1:14:24

I know you've got to shift though,

1:14:25

or shift around the Q and a and the chat box and all of that. Um, but the,

1:14:29

the content marketing calendar is a great way to stay consistent because

1:14:33

oftentimes we don't know what to publish, or we don't know what to say.

1:14:37

You know, it, it, you don't want to be that guy.

1:14:39

Who's always saying the same thing over and over again. You know, it's like,

1:14:43

Hey, it's, do you need a coach? Come talk to me like, no,

1:14:47

you got to give people content that they want. That's timely, that's relevant.

1:14:51

Um, so this is the content calendar. We have it for every month of the year.

1:14:56

And you can see multiple different holidays. Sometimes they're kind of quirky,

1:15:00

weird holidays, like national high five day that's a day, apparently.

1:15:05

Um, and so we give you some ideas, you know,

1:15:07

here's some ideas put together a five day positive self-talk challenge, no.

1:15:11

And so on. And then below, and by the way, also we use, I, you know,

1:15:15

I don't know that I've ever mentioned this, or if I have, it's been a while,

1:15:19

scroll up a tiny bit, Richard, we actually show you the hashtags for that day.

1:15:24

So if you want to piggy back off of those hashtags,

1:15:29

that's a really great way of doing it.

1:15:31

If you're not a huge on social media and you don't know what that all means,

1:15:35

that's okay.

1:15:35

It's the quick summary is that when people are searching

1:15:40

for content on social media,

1:15:42

oftentimes they click through these hashtags and they see other posts that are

1:15:47

related. And that's actually how you can get discovered.

1:15:49

So on national high five day,

1:15:51

all the people who are using that hashtag you're going to be up there.

1:15:54

You're going to be found because they're using that hashtag. Um, if you also,

1:15:59

Richard, if you don't mind, uh, actually I'll,

1:16:02

I'll come back to the hashtag thing in just a second. Just scroll down first.

1:16:05

Sorry. I'm I want to just finish that thought,

1:16:08

but here's an example of the national high five day bundles.

1:16:11

So there's several resources.

1:16:13

You can get the entire bundle by clicking the green download bundle button,

1:16:17

or you can just download the items that you want below.

1:16:20

So you see beside the little credit icon, it says one.

1:16:23

So that means it's one credit.

1:16:24

And then you see the little down arrow for the download button.

1:16:27

So you can just click that and you can download just that item.

1:16:30

You don't necessarily need the entire bundle if you don't want to. Um,

1:16:34

so we have that all planned out for you.

1:16:36

Hmm. Yeah. Um, for example, you might say, well,

1:16:39

how can you use the national high five day? Well, what about self-esteem boost?

1:16:42

Somebody's, self-esteem,

1:16:43

you're a coach that works with kids or a parenting coach or a fitness coach,

1:16:49

give your clients a high five, you know, um, show them self-esteem, you know,

1:16:53

you're doing a really great job, et cetera. So again,

1:16:56

it's about thinking outside the box because a lot of people say, how can I,

1:17:00

I'm an executive coach? How can I use high five,

1:17:02

make sure that your team are motivated high five. Okay. Um,

1:17:07

a little bit difficult on zoom.

1:17:11

Just kind of look awkwardly through him. If you don't mind going back one,

1:17:15

one step, um, to the, to the main content calendar page.

1:17:20

Um, and just so people are aware of how to find the calendar again,

1:17:24

your best friend is going to be at the top, the learn button, uh,

1:17:28

in the top navigation, you click that and you see where it says,

1:17:30

content marketing calendar. You click that,

1:17:32

and then you'll get to the page and scroll down just a little bit, Richard.

1:17:36

So if you haven't read this page,

1:17:38

so this page is plr.me/content-marketing-calendar, Oregon.

1:17:43

Just go to learn, click on content marketing calendar, just scroll down.

1:17:46

Richard.

1:17:47

There is a huge ultimate guide to content marketing and planning.

1:17:52

There's a video there. You can watch that, but scroll down and you'll see all,

1:17:56

a lot of useful information. Um,

1:17:59

and there's a little overview on the sidebar,

1:18:02

a thing go to how,

1:18:04

how do you create content for social media? Maybe click on that one.

1:18:09

Uh, okay. Well, Nope, not that one.

1:18:12

Maybe it's under content planning strategies or there's a section in here about

1:18:14

hashtags. That was my point. I wanted to just mention that. Yep. There it is.

1:18:18

Relevant hashtags.

1:18:19

So you can go through and read this just to learn about how hashtags work

1:18:23

there's links to different tools for hashtags.

1:18:26

This article is very extensive if you want, um,

1:18:30

to just up your social media game and what you post and how you post them,

1:18:35

all that stuff. Take a look at this page. Um, so again,

1:18:39

just go to the learn button at the top menu,

1:18:41

click on content marketing calendar, and then just scroll down. You'll see that.

1:18:44

Um,

1:18:45

so I hope that that answers the question of how do you be consistent on social

1:18:48

media, use the calendar, use the content, and it's going to be really,

1:18:53

really helpful for you.

1:18:54

Yeah, I I'm being consistent is, is, is the key there? Um,

1:19:00

how do I utilize content from different categories without assuming all over the

1:19:03

place? I think this is about making sure that you tell the story. Okay.

1:19:08

So that, you know, again, you know, your niche, I help people,

1:19:13

um, in their forties to set better goals. Now,

1:19:16

what type of challenges do those people have? Self-esteem okay.

1:19:21

So if you don't have a good self-esteem,

1:19:24

you may always fail at your goals.

1:19:26

Here's how I'm going to help you with that procrastination. Well, link it back.

1:19:31

One of the major things that happens when people set goals is they set the goals

1:19:35

in there. So if somebody goes, that's great, I don't have to do anything else.

1:19:38

And they don't take the next step or they procrastinate to take the next step.

1:19:41

So you need to think a little bit,

1:19:43

a little bit there about your niche and how you can intertwine everything.

1:19:47

It's storytelling, it's, it's, uh, uh,

1:19:51

connecting the dots between different things. That is what you need to do.

1:19:55

We will provide you with the content.

1:19:57

You need to just think that little bit uncertain. Well, you know,

1:20:00

I'm a fitness coach. Self-esteem self-confidence,

1:20:04

I don't want to go to gym cause everybody's super fearful and I'm a little

1:20:07

overweight.

1:20:08

They weren't always like that. So build up yourself, confidence.

1:20:11

I procrastinate. I don't go to the gym again. Everything can be fitted in.

1:20:14

What you don't want to do is Hey, this week I'm talking about goal setting. Hey,

1:20:18

next week, I'm talking about, um, dietary next week,

1:20:21

I'm talking about nutrition,

1:20:22

unless you can join the dots together and make everything seem,

1:20:27

uh, connected our connect, everything there. Um,

1:20:32

how do you create an ebook from a collection of PLR articles?

1:20:34

The formatting seems tricky. Well,

1:20:37

I'm going to hand it over to our chief designer, Mr. Running each month,

1:20:41

because I want to be able to do this.

1:20:44

Well. I want to, uh, so there's two parts to this.

1:20:46

So how do you create an book from a collection of articles? And then the,

1:20:49

you know, sometimes formatting is, can be a little bit finicky. So, um,

1:20:52

I do have a design background.

1:20:54

They want to talk about the design piece in a minute, but first of all,

1:20:57

when you are creating an ebook or when you're creating a course,

1:21:02

before you start assembling all of the articles you want to think about,

1:21:06

what's the purpose,

1:21:07

what is the main thing we want someone to experience or feel

1:21:12

or transform? What's what's the main goal of the ebook or of the course.

1:21:17

And when you figured that out, then you start backtracking K. Well,

1:21:20

if let's say the main goal is you want someone to have a healing in terms of

1:21:25

their attitude and mindset, you know, from,

1:21:28

from broken relationships or something like that. So, okay. That's the end goal,

1:21:32

there's a healing there and now how are they going to do that? What's the steps.

1:21:36

And so you might now have a list of, um, uh, of,

1:21:41

of, uh, an outline, right? Uh, sort of the curriculum, right? So, well,

1:21:46

we want to maybe work on ourself. Our self-talk,

1:21:49

we want to work on healing the past. We want to work on, um,

1:21:52

things that we want to say or do when it comes to others. You know,

1:21:56

maybe we need to have some forgiveness or healing,

1:21:59

or maybe there's something there that we need to work on, make that list,

1:22:02

make that curriculum, make that outline, and then go to plr.me and do this,

1:22:07

do your searches. Right? And think in different ways,

1:22:09

thinking different types of keywords.

1:22:12

So you might type in forgiveness or you might type in forgive,

1:22:16

maybe you type in, um, heal or healing, maybe you type in, um,

1:22:20

self-talk or confidence and so on.

1:22:23

You can go through and now you can create all those, um, your list of content.

1:22:28

Richard, if, again, if you don't mind switching over to the site,

1:22:30

I just want to show now what you would do next. Um, you know,

1:22:34

when you create this list, you have this outline. Well,

1:22:39

if you D if you don't mind, just go to, um, just go at the top, click on, uh,

1:22:44

products and then go to new.

1:22:48

So when we see the, the,

1:22:51

the main site where all of our products are, there's over 15,000 products,

1:22:56

uh, and sorry, right now Richard's not logged in, so it's not going to appear.

1:22:59

Um, if it's, is it easy for you to log in without messing everything up?

1:23:07

I think I read it, but that's okay. So, okay.

1:23:11

So perfect. So what Richard's going to log in, and of course the,

1:23:15

the site is a little bit different,

1:23:16

not a ton different if you're logged in versus not logged in,

1:23:19

but the main thing is when you are logged in,

1:23:22

you can enforce that load content. Right. But you can also create collections.

1:23:27

Um, I think you're, I think the password is filled in.

1:23:30

Yeah, no, no. Without, uh, okay.

1:23:36

So, uh, there we go. So, um,

1:23:40

when you're logged in,

1:23:41

you will see a button beside the download.

1:23:45

So just scroll down, uh, Richard on the tile. So you see there's this,

1:23:50

the lines with the little plus sign, um,

1:23:53

on the right there that allows you to add the product to a collection.

1:23:57

So let's just go through this again. So we create this outcome. Okay.

1:24:00

What is the outcome of the ebook? Well,

1:24:02

I want to help people with healing when it comes to their past and relationships

1:24:05

is on, okay, now we have this L line. Well, we're,

1:24:07

they're struggling with self-talk and they're struggling with forgiveness,

1:24:10

and they're struggling with these topics.

1:24:12

Now I searched plr.me for those keywords,

1:24:17

and now I can actually start adding those products to a collection.

1:24:20

So for example,

1:24:21

you can just click on the create new collection and you can name this, you know,

1:24:26

healing ebook,

1:24:27

and now you have all of the articles or eBooks or

1:24:32

affirmations, any of the content. You can just click on the,

1:24:37

the collection and just add it to that collection. Right.

1:24:39

So scrolls down to Richard is Richard has a lot of cool collections.

1:24:43

So click on healing. E-book and, uh,

1:24:45

let's just add a couple more just for the sake of this demo here.

1:24:50

Um, and you don't have to add collections by the way,

1:24:53

but it's just helpful to organize your thoughts. Um, you can just right away,

1:24:57

click on download and maybe Richard, just to show you how easy it is. Just,

1:25:00

just choose any product there and just click the little download icon. Um,

1:25:04

so just click on that and, Oh, you will.

1:25:10

So there you go. So now, you know, it's downloading, um,

1:25:13

it is already downloaded you access to it right away, and you can see, you know,

1:25:18

when something is downloaded, when you see that green check Mark, right?

1:25:21

So then you see the green check Mark on the tile. It means now you can read,

1:25:24

download that item as many times as you'd like,

1:25:27

there's no charge for re downloading, um, now on the sidebar.

1:25:30

So do you see on the left side of your screen says, discover,

1:25:34

and it says just for you, new PLR products popular.

1:25:38

So if you see there on the side, Richard,

1:25:41

see where it says favorites and my collections let's click on that.

1:25:46

So what that does is it's going to take you to the collection that you just

1:25:50

created. Oh, it looks like it's, well, you don't have any favorites.

1:25:53

So let's do, let's scroll down to the one that you just created,

1:25:55

the healing ebook. And there we go.

1:25:59

So you added two products to it, and now you can,

1:26:03

the products that you added to the collection.

1:26:05

So that's a way of organizing your favorites and creating different.

1:26:09

Let's say you're working in different projects in ebook, a presentation course,

1:26:13

you can create different collections and then you can make them private.

1:26:17

So you don't have to share that, or you can make them public.

1:26:19

And that means other people will be able to see your collection as well.

1:26:24

W what I find about a useful versus that, for example,

1:26:28

I want to S I want to do a course here called moving jobs. Now,

1:26:32

I don't know when I created this collection,

1:26:34

but if I just go in now I have everything that I need for that.

1:26:40

Okay. Or that I think could actually be good. So I might say, okay, well,

1:26:43

the people that are going to target are people over 40.

1:26:46

So I can start with this. I can start with that. I, I,

1:26:51

it cuts down the time of me searching.

1:26:53

Cause sometimes it's like having a notebook, they say,

1:26:55

have a notebook by your bed. So when you have those ideas,

1:26:57

you write them all down. So that later on, you may use them.

1:27:00

But now I can just go in and I can say, okay, I want to do a health webinar.

1:27:04

And I have all of the items that I want to talk about that I want to talk about,

1:27:08

um, at that particular time.

1:27:11

Absolutely. Um, also, if you don't mind, um, rich,

1:27:15

go scroll up a little bit and then go to the top. Right?

1:27:19

See that little down arrow. Um, we're going to click that.

1:27:22

And then you see there where it says my downloads.

1:27:27

So my downloads is of course, all of your download history. So you can see here,

1:27:31

Richard is downloaded at 741 products. He spent three,

1:27:34

3,600 and some odd credits,

1:27:37

and we have over 15,000 variable products.

1:27:40

Now you can scroll down and you can see all of your download history in here.

1:27:44

You can do a search for all the products related to motivation.

1:27:47

And it's going to find those for you. You can also sort by date, title,

1:27:51

category type costs in the top bar there as well.

1:27:56

So you can see what bundles you've downloaded. And, um,

1:27:59

if you want a different view, you can just in the top left that there, Richard,

1:28:03

you can click on that, you'll see the tile view. So this is the bundles,

1:28:06

all the products that you create, uh,

1:28:08

downloaded an or this is organized now by credit costs. Um,

1:28:12

if you don't mind Richard,

1:28:13

go up for a little bit and click on date.

1:28:19

So you can now sort by date. So this is what Richard just downloaded today, uh,

1:28:23

or go, this is, this is reverse, uh, click on date one more time.

1:28:26

That's to 2018 and then today, um, well maybe you're on a different page,

1:28:31

April 7th. That's not today or wait, you downloaded something today anyway. Um,

1:28:36

you might, it might be, Oh, sorry. You have motivation on as the search.

1:28:39

So anything relating to motivation? Well,

1:28:42

that's the last thing you downloaded under that category.

1:28:44

So there's today that what you downloaded, uh,

1:28:46

also there is an export button there on the right. And what that does is it, uh,

1:28:51

gives you a spreadsheet view of all the things that you've downloaded with links

1:28:55

to the products you've downloaded, um, the categories, all that information.

1:28:59

So you can, you can start cataloging say, well, I published this, um,

1:29:04

resource here on this site on Facebook or on Pinterest or wherever.

1:29:08

So you can organize all that information as well.

1:29:09

So I just wanted to point that out as well. Um, okay. Um,

1:29:14

anything else about that?

1:29:19

I think we're good on that.

1:29:20

Um, so let's let's,

1:29:23

and we're trying to answer as many questions as you,

1:29:26

as you send to us as well. So let's see what I can't remember. What's next?

1:29:30

Is that the last one?

1:29:31

Uh, let me just have a look here.

1:29:35

I'm still quite.

1:29:36

A novice when it comes to using keynote.

1:29:42

So, so let's go back to the site for just a quick second. Um,

1:29:47

and I just want to point out again that we do have the 50% bonus sale going on

1:29:51

right now. And, um, again, what that means is, um,

1:29:56

you get 50% more credits from whatever you buy.

1:30:00

So if you buy our monthly plan,

1:30:02

you get a one-time bonus of 50 credits.

1:30:06

You get a hundred credits per month plus 50 one-time bonus credits as well. And,

1:30:10

um, let's say you sign up for the annual plan. So I,

1:30:13

Richard just go to plr.me/april sale.

1:30:18

Okay.

1:30:21

Perfect. So, um, you can say get, uh,

1:30:25

400 credits per year. So just scroll down.

1:30:28

And the 400 credits is normally two 99 per year. Well, for two 99,

1:30:33

you're going to get 400 per year plus 201 time bonus credit.

1:30:37

So it's a great deal. It's it ends tomorrow, uh,

1:30:41

April 30th at 11:59 PM Pacific. So just wanted to point that out there,

1:30:46

um, the link to, to, uh,

1:30:49

access that is peeler.me/april sale.

1:30:54

Um, that is where you will go to get the 50% bonus.

1:30:58

Um, if you have any questions about that,

1:31:01

please add that into the Q and a so we can answer those.

1:31:05

And while you add those questions,

1:31:08

there's a couple of questions in here that we will talk about as well. Um,

1:31:11

so Sonia asks is the content calendar downloadable. No,

1:31:14

it's all available on our website.

1:31:16

The reason why it's not downloadable of course,

1:31:18

is we have a lot of products that we're listing on there where we're showcasing,

1:31:23

uh, all sorts of bundles and materials.

1:31:25

So it's not something that's downloadable, but it is free to access.

1:31:29

You don't even need to log in. You can access that 24 seven. Um,

1:31:34

okay.

1:31:37

One, one thought I will take just by looking there is Nikki's question,

1:31:42

uh, what to charge impossible.

1:31:46

Impossible to,

1:31:47

to answer that question without knowing lots about your audience,

1:31:52

but rather than charge ask yourself,

1:31:56

what is the value that you're giving we've asked about value.

1:31:59

So what do you want to do is you want to stack value? I,

1:32:02

this is where it all was back down to your niche and knowing who you're serving,

1:32:06

because I have a challenge. If you say, um,

1:32:10

give me $97 on a fixture challenge, I'll say, well, no,

1:32:14

but if you said a margin, if you could, um,

1:32:19

set goals easily, uh, breakthrough procrastination, do this, do that,

1:32:23

do the other, you're telling me what you're giving you're,

1:32:26

you're showing me the value. And then suddenly you say,

1:32:30

and this is all for just $97. Let me go home. That's pretty good.

1:32:34

So don't think about the pricing because the pricing will be affected by who

1:32:38

your audience are as well, because I may want to do a career change course,

1:32:44

and I might want to charge a heck $9,797 for that.

1:32:48

But if my audience has lost their job,

1:32:51

197 is going to be difficult for them,

1:32:54

but for an executive who maybe wants to change his job 197 is

1:32:58

not a lot. Um, the example, the example I love to,

1:33:03

to always give an and again,

1:33:04

going back to Apple is Apple never tell you how much the phone is before they've

1:33:09

actually gone through the whole presentation.

1:33:12

It makes you sexier makes you take better pictures.

1:33:14

You're going to look so much more handsome, et cetera, et cetera. Oh,

1:33:17

and by the way, the new iPhone just starts at $799. Now,

1:33:21

if they had said at the beginning, we're charging $799,

1:33:25

they would have lost possibly a lot of their audience,

1:33:29

but when they stack the value, wow, for $799,

1:33:33

I'm going to be all these things, take my money. That's what happens to me.

1:33:38

But the thing is that you need to show the value.

1:33:41

You need to show what you are providing and how

1:33:46

the price is going to be something that's not even, it's just, uh, it's I mean,

1:33:50

$97, et cetera.

1:33:52

I buy courses at $37 because I look at what I'm going to get out from

1:33:57

that course I look at, okay,

1:33:59

now you're going to learn how to create a membership site, what software tools,

1:34:03

the five mistakes, and how to make more money with your membership site,

1:34:07

with one tweak to your actual, whatever it may be, your sales copy.

1:34:11

And that's okay. It's only $37. Whereas if they said $37 first,

1:34:15

I might've said no. So I think a little bit about that. Um,

1:34:20

Victoria asked a question. Did we answered Victoria's question?

1:34:24

Uh, yeah, it was, um, about, you know, do you,

1:34:27

can you make money with a relationship course or do you only,

1:34:30

can you only sell business and marketing courses? And I answered that, uh,

1:34:33

in tech, but just to reiterate what I,

1:34:36

what I was saying was of course you can make money selling a relationship

1:34:39

course. I mean, that's a huge niche.

1:34:40

There's people who are preparing to get married, there's newlyweds,

1:34:43

there's there's people who get married and then have kids and have doubt

1:34:47

conflicts and struggles and issues. There there's families in crisis, you know,

1:34:52

marriage is in crisis or divorces the forest ease and so on.

1:34:55

There's so much to help people within that niche.

1:34:59

And then you can also get into different types of things, right? I mean,

1:35:02

if you are a Christian coach, you can be talking about, you know,

1:35:05

faith-based marriage courses, right. Or what, I mean, that's just one example.

1:35:10

So absolutely you can make money in the marriage niche. Um, yes,

1:35:14

there will be a replay of this video. Um, Garifuna so not to worry about that.

1:35:18

There's a couple of questions. I just want to talk while we're on this page.

1:35:21

If you already have an account,

1:35:22

let's say you have your annual planets coming up for renewal in may.

1:35:28

So there's a couple of things that you can do. So first of all, um,

1:35:31

so this is going out to Nikki and Paul. Um, so first of all,

1:35:35

what you can do is you can, um, renew early.

1:35:39

So if you want to do that, you can just reach out to us in the chat. Um,

1:35:43

Richard, just point to that little chat button in the bottom, right there,

1:35:46

there's that blue icon, you can click that and you can reach out to us. So,

1:35:50

and then we'll, we'll help you set that up. Essentially,

1:35:52

all we're going to do is just cancel your plan and then you,

1:35:54

you can repurchase it and you can repurchase the exact same plan.

1:35:57

So that's one thing you can do. Um,

1:35:59

the other thing you can do is you can purchase members, discounted credits.

1:36:04

So scroll up a little bit, Richard, um, right now,

1:36:07

when you're not logged in the default pricing there for is for pay as you go

1:36:11

credits. And what that is is you get 10 credits with five,

1:36:15

one time bonus credits for $22. That box virtual. If you don't mind,

1:36:19

if you don't mind, um, just put the mouse into the box here you can. Yeah,

1:36:23

you can type it in. So you can say, you know what,

1:36:25

I want to buy 20 credits or I want to buy a hundred credits. Um,

1:36:28

you can change that right now when you're logged in,

1:36:30

though that number that's going to change based on your plan.

1:36:34

So based on your members planning for the,

1:36:39

the most popular, which is the 400 credits per year, um, Richard,

1:36:42

if you don't mind melting over where it says 70 cents each, um,

1:36:46

in the middle there under additional discounted credits. So, uh,

1:36:50

just a little bit lower, a little bit higher. There we go. So,

1:36:55

uh, the,

1:36:55

the discounted rate is 70 cents for each additional credit.

1:37:00

Um, and so when you're logged in, you will see there,

1:37:02

the discounted rate for members only credit. So when you're logged in,

1:37:06

you have a plan already,

1:37:07

you'll be able to buy additional credits out of discounted rate,

1:37:10

and you will still get the 50% one-time bonus credit.

1:37:13

So I want to make that clear. So if you want to stock up, so let's say maybe,

1:37:17

maybe you want to cancel and that's totally fine. Maybe you don't want to renew.

1:37:21

That's great. No problem.

1:37:23

You can stock up on your credits now and before your membership, um,

1:37:28

ends, you will get the discounted rate.

1:37:30

So you'll get 70 cents each for the credits, you'll get the 50% bonus.

1:37:35

And those member credits do not expire. So you can use them a year from now.

1:37:39

You can use them whenever, right? So they don't expire. Um,

1:37:43

so I just wanted to point that out. You can, if you already have a membership,

1:37:47

you can absolutely upgrade. You can also upgrade to a higher plan.

1:37:51

You can go to a lower plan or you can buy members, discounted credits as well.

1:37:56

Um, uh, where are your credits located? So,

1:38:01

uh, at the top, when you are logged in beside your name,

1:38:05

you will see the number of credits that you have. So right now, Richard,

1:38:08

obviously he has unlimited credits because he works with us and he's downloading

1:38:13

and testing different things, but right where it says, uh, your name,

1:38:16

it will show the number of credits you have. Um, also Richard,

1:38:19

if you don't mind clicking that little down arrow again at the top, right? Okay.

1:38:24

And then you can click on my credits in the menu

1:38:30

and you will see all details about your plan, right?

1:38:33

So you'll obviously Richard's logged into a demo account,

1:38:37

so that's totally different, but you will see, okay.

1:38:39

My current plan is a free planner. My current plan is the annual plan.

1:38:43

And it'll show you your renewal date. It'll show you how many credits you have,

1:38:46

and then you can also upgrade or downgrade or purchase credits from this page as

1:38:51

well. Okay. Um, and so I just wanted to put,

1:38:55

put that out there so you understand how that works. Um,

1:39:02

uh, okay. So.

1:39:05

John just asked too,

1:39:06

we have a mortgage lender because he's a mortgage broker. Well,

1:39:10

one of the things that, uh,

1:39:12

we can do here is if we go to products and we go view all categories and

1:39:16

products, we see most of our popular products here. So for example,

1:39:21

we have savings and investing and real estate. So, uh, John,

1:39:25

what you could do is you could go here. And one of the,

1:39:29

one of the things that is really useful to show is you can go down here

1:39:34

and under types, you can filter by the types of content that you want.

1:39:39

So if you want, for example, John, you want to say, well,

1:39:41

what reports in the books to PR that may have about, uh,

1:39:45

real estate? You can see all of the actual eBooks there. Now,

1:39:49

remember all of the content can be edited. So you might say, well,

1:39:54

one change that guarantees your proper prosper, regardless of your income,

1:39:58

that can be changed. Budget room makeovers, uh,

1:40:02

in a weekend for under a thousand dollars for your apartment,

1:40:05

for your man-cave, for whatever it may be.

1:40:08

You can take all of those and you can edit them to your actual voice there.

1:40:13

Okay. Um, Oh, Tisha had a great question.

1:40:18

This comes up a lot as well. So can you preview the content before downloading?

1:40:22

Uh, that's a great question, Richard,

1:40:24

if you don't mind just choosing one of the books. So when you click on the tile,

1:40:28

you'll get to the product page. Right. So you'll see, um, uh, on the,

1:40:32

you'll see the big picture and on the right, you'll see, download,

1:40:35

you'll see it costs five credits. And if we scroll down, we have a,

1:40:39

here's what you get. So with this one, you're getting a pages file,

1:40:42

which is a Mac file for the designed page, um, layout,

1:40:47

there's the document and the doc, the doc doc file is a tongue twister.

1:40:51

The PowerPoint file is file PDF doc X and JPEG. Uh, the JPG file is of course,

1:40:56

just the picture of the book cover in front.

1:40:59

Then when you scroll down and you see, okay, well,

1:41:01

there's the table of contents. You see what the outline is?

1:41:04

And then you have the page view, we call this sort of the product showcase.

1:41:08

And so you can see what the page layout looks like. The number of pages,

1:41:12

this is a shorter book. That's why it's only five credits. Um,

1:41:15

all of our newer ones over the last several years, they, they are, um,

1:41:20

generally, you know, 40, 50, 60 pages. And those are 10 credits. Cause again,

1:41:24

a lot more time research, editing, writing, designing,

1:41:28

all that goes into that. Um, and, uh, yeah,

1:41:31

so that's how you can see the preview. Now.

1:41:33

Unfortunately we can't just give you the full text because some

1:41:38

people, and it's not you, but some people will be like, Hey,

1:41:41

you got this for free. Now I can go and use it. Um, so that's why we, we,

1:41:46

we can't just give you the entire text, um, available to, to copy. Right. Um,

1:41:50

that kind of makes sense. So, uh, the preview though, the,

1:41:54

the table of contents or the screenshots of what it looks like,

1:41:57

that kind of gives you a really good sense of what you get with the product.

1:42:01

One of the, one of the questions that I guess I get asked a lot is people say,

1:42:06

well, do you have, uh,

1:42:09

an ebook about retirement are sorry,

1:42:11

do you have course about retirement planning? And I said, well,

1:42:14

why don't we don't have a course, we have an ebook here.

1:42:18

So what you could do is you could take this ebook and this could become the

1:42:22

basis of your course. So again, this is where I say, repurpose the content.

1:42:27

This could be a series of webinars that you do that,

1:42:30

then you record and you produce later as a course. So, you know,

1:42:35

we're going to talk about whatever it is about a retirement,

1:42:40

and we're going to have five lessons,

1:42:42

and then you take the content from the ebook and you can take that into a

1:42:45

course. So while we do have nine courses,

1:42:49

we have so many eBooks that you can just change into a course very,

1:42:52

very quickly. So again,

1:42:54

always think around how can I use this content and always have a look here as

1:42:58

well. This is, uh, related recommended products, recommended products,

1:43:03

uh, like you have on Amazon. People also bought our people also looked at,

1:43:07

so these can also be a great idea to get extra material as well.

1:43:14

Um, Jeff is asking about creating content for an industry that maybe we don't

1:43:19

currently cover. Um, so it depends, it depends on the industry. Uh,

1:43:23

if it's something that is sort of, for the benefit of all of our clients,

1:43:27

you know, if it's a topic that's relating to health, wellness, uh, business,

1:43:32

marketing, finance, uh, something along those lines, um, you know, it's,

1:43:36

it's likely something that we can do. Uh, it,

1:43:39

I can't make any promises like we're, we're, we really do.

1:43:42

Hyper-focused on the topics we do, because we don't want to have, you know,

1:43:46

one article on dog training and great. There was one article on dog trading,

1:43:49

like it's, that's not our niche. Like I love dogs,

1:43:52

but that's not what we focus on. Um, or cryptocurrencies or whatever.

1:43:57

Like there, there's just certain things that, um, we, we're just,

1:44:01

we're just not specialized in. So we want to focus on what we specialize in. Um,

1:44:05

okay. Um, okay. So I'm trying to look at all of the different, um,

1:44:12

uh, Oh, Paul here. This is a great question.

1:44:14

I work with business owners and their senior teams.

1:44:16

Do you have business oriented products, willing to strategy team development,

1:44:19

co contribution engagements? Yes. So, um, great question, Paul, um,

1:44:24

Richard, if you don't mind scrolling up and again,

1:44:26

I'm just the reason why I always,

1:44:29

I don't just want to give you links.

1:44:31

I want you to know how to find this stuff yourself as well, right? Teach, uh,

1:44:36

teach someone to fish. They will learn,

1:44:38

they will eat for a lifetime or whatever that saying is.

1:44:42

So if you go to at the top where it says products,

1:44:45

and now under the popular categories, of course,

1:44:48

those are just the popular ones. Um, as Richard,

1:44:52

you mentioned below there, it says view all categories and product types.

1:44:57

So let's just click that even though business and marketing is listed under our

1:45:00

popular. I just want to show you this.

1:45:02

And I think you digital is before you mentioned it, at least.

1:45:04

So these are all of the categories, the little number that you see there,

1:45:08

it tells you how many resources are in that category. So for dating,

1:45:12

your relationships are 625 resources. Um,

1:45:16

now if you scroll down under that is the product types and types

1:45:20

are things like, um, just scroll down a little bit more. Um,

1:45:24

so like articles, um, you know,

1:45:27

we have a lot of articles there's over 5,000 articles, um,

1:45:31

or their sales pages.

1:45:32

There's wallpapers all sorts of different types of materials. So Paul,

1:45:37

when it comes to business owners, in terms of, um, strategy team development,

1:45:42

if you don't mind,

1:45:43

Richard is scrolling up and let's go to the business and marketing category.

1:45:47

Now with this set, I'm going to, there's a little caveat here. Of course,

1:45:52

the topics you're mentioning in terms of team development, um,

1:45:55

that's not necessarily business related, right? I mean,

1:45:58

that could be communication related.

1:46:00

So I want to just show you really quickly how you can, um, search sort filter,

1:46:05

how to find the content that you're looking for. But first off,

1:46:08

we're just in the business in marketing category to category and let's scroll

1:46:10

down and let's see, um, we have several products,

1:46:15

examples here. Um, so how to spend your mornings like a successful entrepreneur,

1:46:20

uh, five light bulb moments that inspired leading entrepreneurs.

1:46:23

So this is again, business marketing stuff right now,

1:46:26

if you're looking for something specific relating to team building

1:46:30

communication. So on the first thing I want to do is I want to S I,

1:46:33

you could type in a keyword, right? You can type in communication,

1:46:36

or you can type in team building. Uh, but what I want to do here,

1:46:39

I'm going to start to do it a little bit backwards.

1:46:41

So what I'm going to do on the side, Richard, if you don't mind, um,

1:46:45

clicking where it says categories, click on show more.

1:46:49

Okay.

1:46:50

So now we're going to see all the different categories now where it says career

1:46:53

and job, um, like a quarter of the way up.

1:46:57

Uh, yes. Yep. Sorry.

1:47:00

So we put that now what we're doing is we're showing all of the content relating

1:47:05

to two categories, business, and marketing and career and job.

1:47:09

Now let's just choose one more just for the sake of this.

1:47:12

And let's go to actually, let's, let's choose, um, communication,

1:47:16

I think is somewhere or goal setting, whatever it doesn't matter. Um,

1:47:20

so here goal setting. So again,

1:47:21

maybe there's goals that need to be accomplished within a corporate environment.

1:47:26

So now we're seeing all of the content in those categories,

1:47:29

but maybe you're not looking for all types of products.

1:47:32

Maybe you want something specific. Maybe you're only looking for articles,

1:47:36

or maybe you're only looking for eBooks,

1:47:37

so let's scroll down and then let's get to the product types.

1:47:41

So here we can see that there's 563 articles

1:47:47

relating to those three categories that we picked. And there's 22 eBooks.

1:47:52

So click on, go ahead, Richard. You can click on that. So there's 22,

1:47:57

um, uh,

1:47:58

22 eBooks relating to goal setting and achievement business and

1:48:02

marketing and the career in jobs.

1:48:07

Right? So now you can take a look at these. These are just eBooks.

1:48:11

This is not everything right. We're just, we're kind of niching it down.

1:48:14

We're trying to narrow down the search and now, Oh,

1:48:17

here ultimate guide to remote work.

1:48:19

That's really interesting maybe with all the remote work that's going on,

1:48:23

could you use that and relate that back to your senior, you know,

1:48:27

senior C level, um, corporate clients that you work with, right?

1:48:32

So you can go through this and narrow down your searches based on the

1:48:36

categories,

1:48:37

checking off the ones that you want based on the product types and then

1:48:40

browsing, but you can also do a search. So if you don't mind, Richard,

1:48:45

just scrolling up a little bit and at the top bar,

1:48:49

you will see the search.

1:48:52

So right now it's going to just search on the top left. Um, it says,

1:48:57

uh, uh, reports and eBooks,

1:48:59

if you don't mind just clicking that little dropdown and then you'll see,

1:49:02

you can actually search all the different types. If you just click on all,

1:49:06

or if you click on a certain type of a product that you're looking for.

1:49:08

So you can do a combination of search and sorting, filtering,

1:49:13

all that kind of stuff. I just wanted to, to mention that because it is very,

1:49:16

very helpful to be able to find the content that you're looking for. So, Paul,

1:49:19

I hope that that is helpful for you. Um, okay.

1:49:23

So any last minute questions before we wrap up,

1:49:25

please submit it into the Q and a, uh, Richard, go ahead.

1:49:31

So Nikki asked,

1:49:32

there's a real push to market courses for $7 multiple times. Um,

1:49:38

I think, again, it's,

1:49:39

it's value that the $7 pricing model is something that came

1:49:43

out many, many years ago, that people said, get people in at $7.

1:49:47

If I'm understanding the question, should we be selling things at $7?

1:49:52

You can sell something small at $7,

1:49:54

but a lot of people won't put value on a course, if it's $7,

1:49:59

because they'll say, well, it must be very good if it's $7.

1:50:02

So I would sell something small. And if something does is a place for $7 items,

1:50:07

low ticket items, but it's a way to get people into your funnel.

1:50:10

Now you imagine if you sold the course for $7,

1:50:13

you're not really going to be able to sell something that's $297 to that person,

1:50:18

because they're going to say I got a three-hour course from you for $7.

1:50:22

Why am I going to pay you 197?

1:50:24

So don't shoot yourself in the foot by selling something too valuable or giving

1:50:29

away something too valuable. I get asked a lot.

1:50:32

Should I give eBooks away for free? Well, maybe,

1:50:36

but maybe a checklist is better.

1:50:37

And then you sell them the answers by selling them the actual ebook.

1:50:42

Then, um, you don't want to train your audience.

1:50:46

And I don't like to use the word train,

1:50:48

but it is train your audience to be freebie seekers because then they will

1:50:52

always expect something for free. So yeah, a certain amount of content for free,

1:50:56

but not giving all of the answers.

1:50:58

You want more answers Mo I have this particular, uh, product for you.

1:51:04

Um, I'm sorry. Did they make updates for us? We've done it.

1:51:09

And come by word of nursing, which is from the documents to manage, uh,

1:51:13

possibly I guess, um, partly cause question they're running,

1:51:18

maybe we could do an open office and talk about Canva. Um,

1:51:22

you will lead up because I am not the comeback.

1:51:25

I know what, um.

1:51:27

No, you are better than I.

1:51:31

The key is use the templates, right? So I didn't actually read the question. So,

1:51:35

um,

1:51:36

how to make updates to the files we downloaded canvas or word of notice images

1:51:40

and in some of the documents and I'm finding it difficult to manage swapping

1:51:42

things out. Okay. So few quick tips. So first of all,

1:51:46

what you want to do is you want to use sites like

1:51:49

unsplash.com. Richard,

1:51:51

if you don't mind typing this in so that I don't have to type the talk at the

1:51:53

same time, um, unsplash.com pexels.com,

1:51:58

uh, pixabay.com. And, uh, there's, there are many others,

1:52:02

but those are completely royalty-free stock photos.

1:52:05

So you can easily do searches and find stock photos there that you can replace

1:52:10

images with, um, in terms of Canva, um,

1:52:14

what you can do with, with CA.

1:52:16

So Kev is really great for graphics and it's

1:52:21

okay for complicated works.

1:52:25

So like an ebook, for example,

1:52:27

that's really complicated to do in canvas because there's a lot of pages and

1:52:30

it's not really made for that. Um, but we do have a tutorial about canvas.

1:52:35

So I think, um, Berea, I think is going to be helpful. Richard,

1:52:38

if you don't mind just scrolling up again,

1:52:40

going to my favorites page on the site,

1:52:44

which is the learn, um, and on the learn category,

1:52:48

you'll see where it says how to use PLR content videos.

1:52:52

So if we took on that, we have a lot of training videos on there a lot,

1:52:57

um, and more to come now on here,

1:53:01

of course you can see last week's open office hours.

1:53:03

You can see all the different content marketing plans,

1:53:05

you see different tutorials, um, right there beside, uh, where your mouse was,

1:53:10

how to create beautiful PDFs using Canva. So under the tutorials there,

1:53:14

the second video from the left, um, Richard, if you don't mind clicking on that,

1:53:19

I know you're, I know you're busy, um, answering the chat and everything. Um,

1:53:23

so, uh, on here,

1:53:25

there's a video where I walk you through how to create a PDF

1:53:30

using Canva. And so this is, this is probably what you're looking for.

1:53:35

Um, so, so take a look at the video section. You'll find again,

1:53:40

lots of tutorials there. Um, Maria was asking,

1:53:43

can you touch on funnels and PLR?

1:53:46

Can we, can we just talk one thing just about the images do use those websites,

1:53:51

because if you use those websites,

1:53:53

you can be more or less assured that the, the content is, um,

1:53:58

licensed correctly. Um,

1:54:00

and they will tell you whether you need to attribute the author or not.

1:54:03

Don't do what some people do that I know that personally friends

1:54:08

who they just go into Google and they think everything is free because it's on

1:54:11

Google. So when you go into Google images, no, uh, just be careful of that.

1:54:15

And just, just a warning just in case, like, I know you won't do it on purpose,

1:54:19

but just in case it happens, uh, by, by accident. Sorry, go ahead.

1:54:24

No, that's a great tip. Um, Maria, can you touch on funnels and PLR? Um, I mean,

1:54:29

my, my first thing to say is what's the funnel. I mean,

1:54:31

the funnel is just content, right?

1:54:33

It could be.

1:54:35

Oh, actually, that's true. Thank you for reminding me. So, um,

1:54:39

you can actually, uh, probably, uh, just even type it in the search funnels,

1:54:43

but yeah, that's great. So before I give you my answer again,

1:54:47

on the videos page, you can go to the, uh,

1:54:50

training video under, um, marketing and sales.

1:54:54

I believe it is just scroll down a little bit more and how to build a coaching

1:54:58

sales funnel. So, and there's also how to clarify your coaching niche.

1:55:02

Both of those are really, really powerful videos that Richard recorded,

1:55:05

very in-depth and very helpful. So take a look at those, um,

1:55:09

in terms of funnel and PLR.

1:55:12

So I'm going to change the language a little bit for you and just ask you,

1:55:17

how can you get customers, right? So how do you get customers? What do you need?

1:55:21

Well, you need content. You can use your own content.

1:55:23

You can use freelance content, or you can use pillar content, right?

1:55:26

It's just content. So that's great. Now, what is a funnel? Well,

1:55:31

funnel is just getting people from Google, from Facebook,

1:55:35

from YouTube, from some other medium into your world,

1:55:39

and then becoming a paying customer. That's essentially what a funnel is.

1:55:42

I've kind of summarized for you. And, um,

1:55:45

what can you do to what kind of things can you attract people with?

1:55:48

What kind of giveaways, freebies,

1:55:50

what kind of products will get them really excited to say, wow,

1:55:53

I totally need this. This is exactly what I need is going to help me.

1:55:57

It's totally worth paying this person seven or 17 or 50 or

1:56:01

$3,000 for like that's all a funnel is just giving

1:56:06

good value and useful information that is going to help them transform their

1:56:10

life. Live better. Be better, feel better in some way.

1:56:14

So that's all I want you to think about when it comes to a funnel and PLR. Um,

1:56:19

PLR is just content.

1:56:20

A funnel is just content used in a way that attracts people in and gets them to

1:56:25

spend money with you. That's it. So, go ahead.

1:56:28

I think one of the important things is, you know,

1:56:32

we've said it for many, many years, content is King. Um,

1:56:38

don't worry about the technology at the moment, because there is the, uh,

1:56:43

depending who you listen to are depending what you read.

1:56:46

You think I have to have this software after this, after this software,

1:56:48

this software, this software.

1:56:50

And I did talk to a coach who had spent 15,000 on their website,

1:56:54

$15,000. And I said, how much is it generating?

1:56:59

And they kind of just smiled and it wasn't generating anything.

1:57:04

They had spent too much on the technology, but that thinking,

1:57:07

what am I going to put into that website? You need content. You need content,

1:57:11

whether you have a website, a Facebook group, a LinkedIn group or whatever,

1:57:14

but don't over invest in the technology until you need it.

1:57:18

When you are at a point where you need automation, well,

1:57:22

then invest in the automation. But you know,

1:57:24

don't run into the problem of spending 15,000 on a website and then saying, Oh,

1:57:28

well, I've no money for content. And then it's kind of like, well,

1:57:31

how are you going to generate that? So again,

1:57:33

the technology is just something that will help. Like we mentioned about,

1:57:37

you're going to have teleprompters,

1:57:38

you can have a DSL DLSR or DSLR cameras.

1:57:43

I'm such a smartphone person. You can have fancy microphones,

1:57:47

but just concentrate on the content and then it'll all grow like that.

1:57:52

Awesome. Well, I think we should wrap up, I mean, we're at the, uh,

1:57:55

the two hour Mark now.

1:57:57

No, really. I was thinking it was just the one.

1:58:02

So I, we, we, um, so our team was saying,

1:58:06

we don't mind. I don't, I'm so happy that you're here. If you're here,

1:58:09

you're still watching this.

1:58:10

I hope that you've received a ton of value from this. We're here to help you.

1:58:14

And we want to answer your questions and make your life easier so that you can

1:58:18

reach more people and help more people. And so you can be rewarded, you know,

1:58:21

you can make money and live your best life by helping other people live their

1:58:26

best lives. And so, um, yeah, I, um,

1:58:30

if you have any billing questions or if you want to renew early taking advantage

1:58:35

of that 50% bonus, um, please reach out to us in the chat,

1:58:39

just go to the, the,

1:58:40

the.me and then click on the little blue icon at the bottom. Right.

1:58:44

And we'd be happy to help you there. Um, but the,

1:58:47

the special 50% bonus sale does end tomorrow night,

1:58:51

um, 11:59 PM. Pacific that's that's the time like it's there.

1:58:56

Thomas up in Barcelona running. Why don't tell me,

1:59:02

you're asking the guy who lives in Toronto, what time it is in Barcelona.

1:59:05

Timezones mess with me every single time. And then when you add on time,

1:59:10

changes like daylight, because you don't do daylight saving time.

1:59:13

So now everything's even worse. So anyway,

1:59:17

don't ask me time zone stuff. That's what Google is for. Right. But, uh,

1:59:21

11:59 PM Pacific, uh, tomorrow, Friday, April 30th,

1:59:26

that's when the 50% bonus sale ends. Um,

1:59:29

so if you have any questions about that, please reach out to us in the chat. Um,

1:59:33

you know, I don't want you to miss out on that, uh, because it,

1:59:35

it does end automatically. You're going to say we'll end took it.

1:59:39

It's sort of an automatic process. Um, so, so don't wait till the last second,

1:59:44

like, you know, if it's on the top of mind right now, if you're ready to go,

1:59:47

go ahead and sign up for that 50% bonus. Um.

1:59:52

Are we here again next week? We are, we are here again next week.

1:59:57

Thank you for the reminder there as well, Richard, uh,

1:59:59

we are here and we are more than happy to answer your questions again next week.

2:00:04

So, and if you already signed up for next week and in the future weeks. Awesome.

2:00:09

So great to have you, and we're, we're, I'm excited. It's, it's a lot of fun.

2:00:14

Um.

2:00:15

Yes, we're doing this weekly now. Every week we will be here at least until June

2:00:21

tied up until June in the comments.

2:00:23

And, uh, Valerie is asking,

2:00:25

will the recording be in Facebook and will be posted on YouTube and it will be

2:00:29

posted on our site and we will email you about it as well. Um,

2:00:34

yeah. Uh, so please, if there's any billing questions, please, please,

2:00:37

please just go to the chat, um, and PO on the website,

2:00:42

uh, because once he was done, like becomes a spider web of nightmares,

2:00:46

trying to find this stuff. Um, so,

2:00:49

so please go to plr.me/contact,

2:00:52

or just go to pillar.me and click on the little blue icon in the bottom,

2:00:55

right of the page to contact us via the chat. Um, okay.

2:00:59

So thank you. Thank you for being here and Richard, thank you as well.

2:01:04

Um, I'm really excited to see what you all do using the content,

2:01:09

um, using the training that we're providing. You know, if it's helpful,

2:01:12

please let us know, uh, leave a comment here, send us an email,

2:01:16

give us a give, give Richard a Pat on the back. If you're in Barcelona,

2:01:19

maybe socially distant or whatever, but you know, just, just, um,

2:01:23

just know that we're here to support you and really excited to see what you do

2:01:27

using the materials, using the content. And I'm just,

2:01:30

I'm just honored to be serving you. Thank you for being here. Thank you,

2:01:33

Richard, as well for.

2:01:39

I was waiting to see where you'd noticed. I didn't,

2:01:41

I didn't even notice his beard has grown darker in the last two

2:01:46

hours. Um, how'd you get access to the replay?

2:01:49

We will actually send out an email with that. Um, so we'll actually be on that.

2:01:54

So once you've registered you.

2:01:57

All right, well, thank you.

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