How Iyea Created Books, Card Deck, and Membership Sites using PLR.me Content

0:02

Welcome to our Open Office Hours.

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It's Ronnie here, founder of PLR.me.

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And I'm joined by Richard, our Director of Education.

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Richard, all the way from Barcelona.

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How are you doing, Richard?

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- I'm doing very good today, Ronnie.

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I'm full of humor, a little bit of sarcasm,

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as you know from before the call,

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but I'm ready to go and answer your questions.

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And I'm watching the chat.

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- Very good, very good.

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Yes, we're here to answer your questions.

0:29

So please use the Q&A for any questions.

0:31

We're going to get started.

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I'm gonna quickly share...

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Oh and yes, for those of you watching live,

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there is going to be a recording.

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It will be sent out, we will send it out via email.

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You'll also find it on our YouTube channel.

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You'll also find it on our website under the videos section.

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So definitely you will find that there.

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What I'm gonna do now is we're just gonna kick things off

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and we're gonna kind of go over

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some of what we're going to cover today.

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So, let's get started.

1:03

So what we're gonna cover is how Iyea,

1:07

she's a client of ours,

1:08

created a journal from the PLR.me content.

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This is outstanding.

1:12

This will be our special guest.

1:13

She will be coming a little bit later.

1:15

We're also gonna cover some of our most popular questions

1:18

and we're gonna of course answer

1:20

your burning questions live as well.

1:22

Now, what I'm gonna do is of course,

1:27

Richard, our number one question,

1:29

if you're new here, if you've never heard of what PLR is

1:32

but somehow you stumbled upon our website.

1:34

Somehow you stumbled upon

1:36

this Open Office Hours or watching the replay,

1:40

what is PLR?

1:42

- It's a very good question.

1:43

And PLR stands for private label rights,

1:46

which you have seen various times when you go shopping,

1:52

it is something that is called white labeling as well.

1:55

Just to confuse things, let's use another acronym as well.

1:58

But what it means is that you license content in this case

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or in the case of a retail shop,

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they license a product and they put that brand on it.

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Now, the easiest explanation that I always

2:11

give people is, bread.

2:13

You buy bread in the supermarket and it is own brand bread.

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They didn't manufacture the bread,

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they didn't set up the whole plant,

2:21

to get the scientists saying to see which way

2:23

is the best way to make bread.

2:25

They said, "Let's take a shortcut, let's go out to somebody

2:28

who's already manufacturing this bread

2:30

and get a license to use that bread

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and we'll put our wrapper on it."

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And that is private label rights in a nutshell,

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you can take it, you can brand it as your own

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in the case of a PLR.me, you can tweak it

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which is an important thing that we'll talk about.

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And you sell it as your own content

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and the really good thing Ronnie,

2:49

you don't have to mention us.

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You don't have to say, Ronnie gave me this

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Richard gave me this, nothing like that.

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It is yours.

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So it's a really, really well kept secret I think.

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A lot of the times, one of the questions that I get

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when I talk to our clients is

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how come I never heard of you before?

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Are you guys new?

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I know we've been in operation for over 12 years

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but we're the best kept secret in the industry

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because people will find us.

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They love us and they say,

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wow, I'm now gonna cut down the time

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that I spend writing content.

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I'm gonna cut it down at zero, but at least 80%

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my time is gonna be saved with this.

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- Exactly, and we're gonna go over some examples

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of how you could use it.

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We're gonna show real world examples as well.

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But first let's actually talk about

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the five most popular questions.

3:40

Richard, is it easy to transform the content?

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This is a question that someone submitted.

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Thank you for that.

3:47

Well, you Richard, you're a coach.

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You also create tons of content, courses and programs

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using the PLR.me content.

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You've worked with us here at PLR.me.

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I think you're the best to answer this

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is it easy to transform the content.

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- Super easy.

4:00

All you need to be able to do is

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either use a word processor like Microsoft Word

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or for example, you could use a Google Doc.

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If you can use, I'm just gonna say Keynote.

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If you're an Apple user, you could use Keynote.

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You could use PowerPoint for our slide decks.

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Once you can do that, you can use our content.

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It's super easy at the very, at the very basic level

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you bring it into your word processor.

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You change the text as you wish and you save it.

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Now, to transform the content into something else.

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You could create a video.

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You could record a podcast and that's pretty easy as well.

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So there's no complicated software.

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You don't need some graphic design software

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to use our content.

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It is just common denominator programs,

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word processor, a presentation

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and that is it.

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Super simple.

4:56

I've lost you Ronnie.

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- Sorry I was muted.

5:00

Sorry, I'm back.

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So that's fantastic.

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Now this is a great question that came in

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from I'm really sorry I'm gonna butcher your name Waco,

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hopefully, I think you mentioned earlier

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you're from Slovenia, so that's so cool.

5:13

Great to have you with us here.

5:15

Now you mentioned it's easy for you guys

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but I have to translate all the documents into my language.

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True, I mean, translation is not exactly.

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- It's a huge advantage.

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- It is a huge advantage, it worked for sure,

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but isn't it a whole lot easier to translate

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something that exists than have to write it from scratch.

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And actually we have some clients who are

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doing some amazing things using the content

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after they've translated it, because guess what?

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Once you translate it, it's now effectively unique.

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Like your there's no competition.

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And especially going in Slovenia, gonna, you know

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we have some clients who are in Holland or Brazil

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you translate it into your native tongue and guess what?

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It's completely different and can now dominate that market.

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And you can stand out in that market.

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So really, really powerful.

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We actually, I'm gonna show you an example of this.

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I'm gonna just pull it up on my screen

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but Richard, I mean, I want you to comment as well

6:11

because you're kind of unique position

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because not only are you in Barcelona, so you speak Spanish

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you're Irish and you're an English teacher as well.

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You're a coach, you're all over the place.

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And I love that about you.

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- In a good way. - In a very good way.

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So I just would like you to share

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while I just pulled this up.

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Some of your thoughts on translation and on the markets.

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- I know certainly I've talked with some of our clients

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who are in Brazil or who are in Spanish speaking countries.

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And I always say to them, you have a unique opportunity

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because if you read, understand

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and can translate from English into your own language,

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that's gonna be a huge advantage.

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That you can become this coach.

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And nobody will know where the content came from

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because it's completely unique to you.

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So this, you know, it's a huge advantage

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to be able to translate it.

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Now, somebody has asked,

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do you have any best translation tools?

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One that I've used for translation

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obviously Google Translate, but there's another

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which is called Deepl.

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D-E-E-P-l.com.

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And I've talked to native speakers.

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French native speakers, Spanish native speakers.

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And they say the translation is better

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than Google Translate will do.

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So I'll put that link in,

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Ronnie just put it in deepl.com.

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So as a start you could definitely use that to translate.

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It has a limited set of languages

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but you could use that to translate into Portuguese

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let's say for Brazil.

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And then what you could do is you could just tweak it.

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You could just fix up some of the grammatical pieces on it

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but it would save you 90% of the time.

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So take our content, put it into Deepl

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get the basic translation done

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and then tweak it a little bit.

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And there you go.

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- Awesome, now I wanna share

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I mentioned translation right now.

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I wanna share with you what some

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of our clients are doing using the content

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and specifically when it comes to translation.

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So first off, just to show you how to get to this page

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if you were to go to PLR.me, click on the learn tab

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at the top, and then go to content inspiration gallery.

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That's the link right here.

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And first of all, watch this video.

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If you haven't seen it already,

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we show some several examples of how our clients

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are using the content.

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And also there's a slider here showing several more examples

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of how clients are using the content

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but I'm gonna scroll down.

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And there's lots of little articles here

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talking about different ways that you can create products

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using the content or how you can build your email list,

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how you can repurpose the content.

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And this section here, how to take over

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international markets by translating the content.

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That's the article that I wanted to mention to you now.

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And if I just click that, you can see here,

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there's great resource about

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what another client has done using the content.

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She translated it I believe into Dutch.

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And so you can see her story in here.

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And some examples really good.

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She there's a video she created like

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definitely check this out.

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There's some ideas and tips and tricks

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for you if you wanna translate it.

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So just go to Learn

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and then go to Content Inspiration Gallery

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and you will find that there.

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So absolutely international markets is a great way

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to take advantage of the content.

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Because again, quite frankly, it becomes very unique.

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You're taking the material, you're translating it

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and you could hire a translator

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or you could use an online service like Richard

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you mentioned Deepl, Deepl.com.

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And you could hire a translator or you just do it yourself.

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You can read the content, especially

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if you're bilingual read the content

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and then speak it, record a video, right?

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You can keep it really simple.

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So, that's the idea of translation.

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I think that's a great way of repurposing it.

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And then back to our question, the original question was all

10:00

about how easy it is to transform the content.

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Well, just think of the PLR.me, content as words, right?

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What can you do with words?

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You can speak the words and you can have audio.

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You can record the words with your face

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and not videos or live streams or webinars.

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You can take those words and turn them

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into graphics like infographics or viral images.

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You can take those words and combine them

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with other words and make eBooks and courses.

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So the point isn't really to over-complicate it

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in our brains to think,

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well, I don't know what to do with all this stuff.

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It's just words.

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What do you do with words?

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You communicate, you're sharing a story.

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You're explaining something in some way.

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That's all it is, really as simple as that.

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- Yep, yep.

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One question I know that did come up when somebody said

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can I use one of these artificial intelligence

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speech translators so that I would type in the text

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and it would speak out to the actual text for me

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like an audio file?

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Can be useful in certain situations.

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But what I always say to clients is

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if you wanna build up your authority

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they wanna see you and they wanna hear you.

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So while do you could, you know

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get somebody to do voiceovers, et cetera.

11:15

It's probably best for you

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if you wanna use any type of video

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or audio to do it yourself.

11:22

And it takes time, it's practice.

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It's just the first time it's gonna be awful.

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The second time it's gonna be not so awful.

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And by the time you've done 20 of them

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it's gonna be perfect.

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So there could be a place for that.

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But I always think if you wanna build up and be authentic

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they wanna see you, they wanna see you on camera.

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- Absolutely, let's get to the next question here.

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And I know, please if you have any additional questions

11:45

to submit it in the Q&A now there is Regina

11:48

you submitted one great, we will get to that.

11:49

And any other questions, please definitely submit it

11:52

into the Q&A box on Zoom.

11:54

And so how can I use the content in my business?

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Well, we gave you some examples already, right?

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I mean, you can translate it.

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You can turn it into video, audio, podcasts,

12:02

infographics, full courses.

12:05

Ultimately, the very first question you have

12:07

to ask is what are you trying to accomplish?

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Are you trying to attract new clients?

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You know, are you trying to grow your email list?

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Are you trying to convert your existing clients

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into paying members?

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Are you trying to create a membership site?

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I mean, ask yourself what that big reason why is

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and then you can start slotting

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in the content to fit your reason.

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Like what your big objective is.

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Richard, you wanna talk more about that?

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- Yeah I think this is it.

12:35

You have to know each piece of content

12:37

has a different objective.

12:39

It could be just to make people aware

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that you're actually there, okay?

12:44

And one of our articles could be used

12:46

for that purpose just to say,

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hey, here's some information about goal setting.

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That makes me aware of Richard Butler.

12:53

Oh, okay.

12:54

Oh, by the way, I have a free report that you can download,

12:57

our free checklist that you can download.

12:58

Okay, now they become aware.

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Now they get onto my list.

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And then I say, well, I have an ebook.

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What am I gonna do with that?

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Well, now I'm gonna use that as an ebook

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or I could use it as a video.

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I could record this and I can sell that to people.

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So think of the objective

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of what do I wanna do with that content?

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And I think if I can go to Regina's question

13:20

this kind of ties nicely in that Regina is asking,

13:24

"should I focus on putting out a short course on Udemy

13:26

and post it on social media for the course,

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I need help getting started to reconnect to my audience."

13:31

Well, I was thinking, why not do a Facebook live

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to start to reconnect with your audience?

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If we're talking about Facebook

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which I think you mentioned there.

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So why not start with that?

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Take one of our articles.

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And you can just summarize it and say,

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hey guys it's been a while.

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Actually, the first thing I would do is

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I would actually do a first live of,

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hey guys, it's been a while.

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Here's what I've been up to.

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So that it's not suddenly that

14:00

hey guys, I'm putting on a course on Udemy.

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It's all about this.

14:02

No, no, hey guys, I've been really, really busy.

14:04

I just wanted to take five minutes to tell you

14:07

what's been going on.

14:08

I've been developing a couple of courses.

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I've been doing it on my website

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or I've just been taking a break from life.

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And now I'm back.

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And I wanna know how I can help you.

14:16

Always on social media, ask a question to get engagement.

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Because a lot of times people say my social media

14:22

posts get absolutely no traction.

14:25

But ask a question because we are sheep.

14:27

This is the problem.

14:28

We just nice, nice, nice.

14:30

And then somebody says like my picture and they go like

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and then if somebody says, what do you think

14:34

of this particular situation of goal-setting is nonsense?

14:38

No, that's not true.

14:40

And then people start to argue about it and that's all good.

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Because then people start to engage.

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That kicks off the algorithm for social media,

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and then they'll boost your posts.

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Just keep doing and keep trying things

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because you may have a great post

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and it gets absolutely no attraction.

14:57

And then you put up some silly quotes

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and 200 people will apply to it.

15:04

I don't understand social media sometimes.

15:05

I think you put the most philosophical statement on

15:09

and it's like tumbleweed.

15:11

And then you put something silly and people love it.

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And it's like, okay it's silly picture of you going,

15:16

something like that.

15:17

And people love it.

15:18

That's what you did there.

15:20

It makes sense.

15:21

- It doesn't always make sense.

15:22

But I think what you said there does make a lot of sense.

15:25

Is that you wanna give people a reason why for your apps.

15:28

So Regina you mentioned, you know

15:31

I'm working on course,

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but I've lost kind of connection with my audience.

15:35

Well, great segue to your course is to say,

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hey I'm sorry for being away for a little bit

15:40

but the reason why, and that's a powerful statement.

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The reason why, is that I've been working

15:45

on something for you.

15:46

I've been creating this whole course for you

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because I wanna help you.

15:49

And I've listened to your feedback

15:51

and I've worked on this for you

15:54

because I wanna help you and support you

15:55

and help you achieve breakthroughs and transformations

15:58

in whatever language that you wanna use.

16:00

But that reason why it's powerful.

16:03

And now you can start sharing,

16:05

or you're sort of opening up the storybook

16:10

so to speak, because now you're saying,

16:12

well, this is what the course.

16:13

I'm working on this course for you.

16:15

This is what the topic of the course is.

16:16

And now you can easily segue into,

16:18

well, hey what's your biggest question about this?

16:22

How could I help you?

16:23

And you can segue into the next thing

16:25

well hey, you know, I received several private messages

16:29

from people saying, hey, my biggest question about

16:31

you know, this issue is X, Y, and Z.

16:34

And then you can start answering those.

16:35

And you can do, like Richard mentioned Facebook lives

16:37

or you can do just text posts

16:40

or create graphics on social media.

16:43

You wanna start building up the appeal and the excitement

16:46

and enthusiasm with your audience from now.

16:50

Because when your course does launch

16:51

you have someone to launch it to.

16:53

You don't want to get your course done.

16:55

And then all of a sudden, you turn to marketing

16:57

and now people are like, where are you?

16:59

Well, where have you been?

17:00

You wanna connect with them from now?

17:03

- And I think one of the things

17:04

that you mentioned is Storybook.

17:05

I think we need to start telling stories.

17:09

If we just say, hi guys I've just been really busy.

17:13

It's not as great as to say

17:16

I'm gonna get on a Facebook live.

17:17

And I'm gonna tell you the two reasons why

17:19

I've been super busy

17:20

and of them is so funny

17:22

and the people are curious.

17:23

So it's about, and I was working

17:26

with a couple of clients today.

17:28

I was telling them I was preparing them for interviews.

17:30

And I said, you have to tell a story about why you went

17:33

from one job to another and show the progression.

17:35

Don't just say, I worked here for two years

17:37

and then I worked there.

17:39

So I worked here and then I wanted to progress my career.

17:41

And I saw this great opportunity in such and such a company.

17:44

And I went there.

17:45

People engage with stories.

17:48

So we do that naturally,

17:51

we vibe off each other as well on these webinars,

17:54

but it's good and we tell stories,

17:55

it's not just, hi this is PLR.me.

17:58

Welcome to the next slide and things like that.

18:00

You have to engage people.

18:02

You have to be, you wanna inject your personality.

18:05

Remember people buy from people.

18:10

- Absolutely.

18:11

- And you know, they're gonna buy from you

18:13

because they like you.

18:15

Because if you know, what is different between me talking

18:18

about goal setting and Ronnie talking about goal setting?

18:21

Ronnie has a different personality.

18:23

I have a different personality.

18:25

Lots of people will gravitate away from you

18:27

but lots of people gravitate to you because it's you.

18:30

And that's, you got to be you.

18:32

- Exactly and you can use the foundation.

18:36

The raw materials is the PLR.me content.

18:39

And then you inject you and your personality

18:40

and your stories and your examples.

18:42

Because Richard's life experience is gonna be different

18:44

than mine, is gonna be different than yours.

18:46

So ultimately you have to be you

18:48

and you can take the content and then say,

18:50

oh, that reminds me of this story.

18:52

Or that reminds me of this client.

18:53

Or that reminds me of, you know

18:55

this tip that I learned when I was a kid

18:57

or that I learned yesterday.

18:58

It doesn't matter.

18:59

Share those stories and integrate it.

19:02

Interweave it with the PLR.me content.

19:06

So now let's get to the next question here

19:08

which is what if you don't have what I'm looking for?

19:15

So what if you don't have a specific topic

19:18

in the PLR.me library, what do I do?

19:21

Richard you wanna take that?

19:23

- Yeah, and I have a very good example

19:26

'cause some of the client who was a marriage coach.

19:31

And he said, but you don't have a course that I can use

19:34

for my...

19:35

and I'll get to the specific question

19:37

for my particular niche.

19:38

And I said, okay, take an ebook

19:41

and make that ebook into a course from the chapters.

19:44

So what you need to do is think creatively.

19:47

If you type in something like I'm looking for keto diets

19:52

for 42-year old males living in New York.

19:58

We don't have that topic for that exact thing.

20:00

So maybe you need to rethink your keyword slightly

20:03

but remember that all our content is fully editable.

20:08

So you can take the basis of an idea.

20:10

So let's say it's about, I'm looking for anxiety,

20:15

how to help anxious teenagers.

20:18

We might not have anything about anxious teenagers

20:20

but we have a lot about anxiety that you can then tailor

20:23

and use your experience.

20:25

Because you are experienced in what you do.

20:27

So you can use your experience and blended in.

20:31

Sometimes we do get some very obscure requests

20:36

from people because they have a very, very specific niche.

20:39

And sometimes we can't cater for that

20:42

very experienced niche.

20:43

But what I tell people is

20:45

maybe they're not looking that exact thing

20:48

because they don't know what it is.

20:50

But use our content to scaffold them

20:51

into your actual sphere of influence.

20:54

So maybe we don't have yoga with dogs.

21:00

Okay, need book about yoga with dogs

21:02

but maybe people are looking for yoga in general.

21:05

And they come in and they look at that.

21:07

And then you say, by the way

21:08

I have a studio in downtown LA and I do yoga with dogs.

21:12

Oh, well, that's really interesting

21:13

'cause I love dogs and I love yoga.

21:14

I never thought about that.

21:16

So think around and outside and inside

21:19

and above and below the box to try and get things.

21:21

But also think about the more specific you are.

21:24

Sometimes people won't find you.

21:26

So you need to scaffold them in with other topics

21:30

of interests that are combined with it

21:32

and then bring them into your

21:33

particular sphere of influence.

21:35

- Absolutely, I mean, another perfect example.

21:37

Sometimes we have clients who are real estate agents

21:40

or you know, investments, financial planners.

21:44

Well, we may have some content to along those lines

21:46

but I receive in the mail newsletters from realtors.

21:52

And are they just talking about houses?

21:53

No, I mean, a lot of times they're giving recipes

21:56

they're giving stories and you know,

21:58

how to relax and how to spend time with your kids

22:02

and family, like the point of a newsletter

22:05

for a real estate agent or a financial planner.

22:07

Isn't to just give real estate advice.

22:10

That could be part of it

22:12

but that's not the entirety of it

22:13

because a realtor's trying to get someone

22:16

to read that newsletter.

22:18

And what if someone's not interested in moving right now?

22:21

The point of that newsletter,

22:22

the point of that interaction, the email,

22:24

the social post is engagement.

22:28

It's to keep people top of mind.

22:30

And so sometimes content can be around the topic, right?

22:33

Like what Richard said,

22:34

it doesn't mean it has to be exactly about it.

22:37

So for a real estate agent, you can be talking about

22:40

you know, how to make your home more homey or cozy.

22:45

You can talk about, you know, just enjoying your yard

22:48

and spending time with your kids in your neighborhood

22:51

and any number of topics related to that

22:52

that maybe we do have a lot of content on

22:55

and then you can then modify and say hey, if you're ready

22:57

whenever you're ready to sell your home, let's talk.

23:01

That's a totally different angle

23:02

because now you're focusing on the whole person,

23:05

not just what I can do for you

23:08

because the whole person is,

23:10

well, maybe I'm not ready to hire a financial planner

23:13

or a real estate agent or you name it right now.

23:16

But when I do, I want to remember you.

23:19

And that's why things like calendars.

23:21

And that's why things like newsletters and magazines

23:24

and social posts, that's why they're so important.

23:26

Think of the whole person, what are they struggling with?

23:29

What questions come up that maybe aren't directly

23:32

related to real estate?

23:33

Maybe you can talk about as a realtor, for example

23:36

you can talk about mortgages in that piece

23:40

and financial planning in that piece,

23:42

but maybe it's also planning for your children's future

23:44

or maybe it's just about spending time together as a family.

23:47

Whatever it is, make a list.

23:49

Make a list of all the different types of topics

23:52

that are kind of all encompassing.

23:55

Okay, so let me see.

23:58

- Jonathan has a great question.

24:01

- Yep. - Sorry.

24:02

So yeah, I've a particular niche

24:03

which is mental health and the LGBTQ community.

24:06

I want something for the younger audience,

24:08

for example, coming out.

24:10

How can I do that?

24:11

Well, again, think around that

24:14

there could be the whole theme of bullying

24:15

that you could bring people into your sphere of influence.

24:19

There could be, you know, being assertive,

24:22

not being afraid, becoming more self-confident.

24:28

So again, these are universal topics

24:32

that can be applied to any niche.

24:34

Just with a little bit of tweaking

24:36

you can say, well, don't be nervous.

24:37

A lot of people are anxious about this.

24:39

A lot of people are anxious about the other

24:41

whatever it may be.

24:44

But you can use those topics and then interweave again

24:47

with your experience and bring it in.

24:50

- And let's actually get to the next question.

24:51

Cause I think that relates as well.

24:53

So how much of your content can I alter?

24:57

All of it.

24:58

I mean, all of it, you can change the title.

25:01

You can change the entirety of the content

25:02

or you can keep it as is, it's up to you.

25:05

So you get the full source files.

25:07

And that means again,

25:08

that you can completely transform it.

25:11

You can change the medium.

25:12

So from text to audio or video or infographics or podcasts

25:16

you can change that completely.

25:18

And so you're not required to change all of it

25:22

but it does make it more you and aligned with your brand

25:26

and your vision and your audience and their needs.

25:29

So sometimes people will ask like, we'll wait

25:32

can I just, do I have to use it as is?

25:35

No, you can change it.

25:36

You can change the branding, the colors, the theme

25:38

the styles, the text, you can add texts, remove texts.

25:42

You can like we have some clients who've completely

25:46

changed the audience, right?

25:48

So if you're talking about anxiety,

25:50

well, you can be talking about anxiety for children,

25:53

anxiety for teenagers, women, men, you can completely

25:57

transform the content to be suited to your audience.

26:02

- Okay, thank you Jonathan.

26:03

Amazing advice.

26:04

Here's another one.

26:05

Do you have content for fashion bloggers?

26:08

Again, you could talk about how to be more confident,

26:12

how especially for teens,

26:13

how to be more confident, how to walk and be assertive.

26:16

How to, I've just gone blank (laughs).

26:24

- Well, but again, let's talk about

26:26

what is someone trying to accomplish?

26:27

So as a fashion blogger, now you look at your audience

26:31

what are they trying to do?

26:33

Like what are they trying to get a date, right?

26:37

Are they trying to try to attract someone

26:40

or be attractive or get a job?

26:41

Like you can a whole bunch of content relating to fashion

26:46

that again, you're looking at the whole person.

26:49

So the whole person is, well, here's some ideas

26:52

to look and act confidently for your job interview, right?

26:56

'Cause you can now take the content relating

26:58

to a job interview, tweak it to fashion

27:01

how to look confident, project enthusiasm and so on.

27:07

On confidence and so on.

27:09

And now you can have content for a fashion blog.

27:11

But that's not the whole piece, right?

27:13

'Cause I recognize we're not gonna have like

27:16

you know, the latest, greatest blouses and pants and socks.

27:20

And we'll, that's not what we do

27:22

but you can take the content that surrounds

27:24

the topic, the whole person.

27:26

And the whole person is gonna be talking about

27:29

how to look good, feel good, you know

27:32

get a date and so right?

27:35

Healthy eating, yeah exactly.

27:36

That of course relates, you know

27:38

especially maybe with Summer coming up

27:41

and people wanna look good in a swimsuit.

27:42

Not that I don't know with COVID

27:43

who knows what's gonna happen in the Summer

27:45

and depending where you live.

27:46

So, you know, there's all sorts of topics

27:49

that relate to fashion.

27:53

We had a client one time talk about, you know

27:55

I sell men's fashion.

27:57

Do you have content related to that?

27:58

Well, same thing.

28:00

- I remember that.

28:00

what do you sell?

28:03

Well, I sell suits.

28:04

Okay, well, why does someone wear a suit?

28:06

For weddings, for special occasions,

28:08

maybe for, you know, maybe they're a best man

28:11

and they need to give a speech.

28:13

Well, maybe you can talk about public speaking

28:15

and how that relates to men's fashion.

28:17

How you wanna look good.

28:18

You wanna sound good.

28:19

You wanna project this, you know, humor

28:22

but whatever, like you can think about the whole person

28:25

and thinking about all the types of problems,

28:27

questions, concerns, fears, anxieties that they have

28:30

and then create content relating to that.

28:34

Okay, so we have some questions in here.

28:42

Camika, I'm starting out as a mindset coach.

28:44

How would you advise me to niche without missing out

28:47

on potential clients?

28:48

Also, what type of mindset material do you have?

28:49

Richard I'm gonna let you take that one.

28:52

- We have lots of mindset material.

28:55

I don't how to count right now, but we would have eBooks.

28:57

We would have slide decks.

28:59

We would have action guides, et cetera.

29:02

I think you can answer that question Camika by thinking

29:06

about who is your potential client?

29:08

Again, niche down.

29:10

You cannot be, I always use the example of

29:13

I was talking to a client and I said,

29:15

what type of coach are you?

29:16

I'm a life coach.

29:17

Okay, who's your audience?

29:19

Well, everybody.

29:20

Would you helped them with everything?

29:22

You can't be everything to everybody.

29:24

So after talking to him for awhile

29:26

we actually did niche down exactly

29:28

where they should be actually focusing.

29:31

So I think you need to say,

29:32

okay, well, who do I wanna focus on?

29:34

And what are their challenges?

29:36

And that's it.

29:37

And it doesn't, you know

29:38

don't try and get females from the age of 20 to 60

29:42

because the problems that a female has in her

29:44

20s is different from her 60s.

29:47

The problems that a man has in his career

29:49

in his 20s is completely different to his 40s.

29:52

When he suddenly realizes is that

29:54

corporate America is not where I want it to be.

29:57

And I want something else.

29:59

So that's not the same for a 20-year old

30:02

who is thinking I wanna be there.

30:04

I wanna be in that corner office, et cetera.

30:06

So you need to focus in and look at your client.

30:09

And don't worry about those 20-year olds,

30:12

those 60-year olds.

30:13

If you have the experience of working with 40-year olds

30:16

because maybe you're in your 40s, focus on that niche.

30:19

Focus on what you have good experience on.

30:23

And I think that's always important.

30:24

Cause sometimes I get people and they ask me

30:26

what's the most popular item

30:28

that I should be selling from PLR.me.

30:30

And I said, don't look at it that way.

30:31

Look at it at who your clients are

30:33

and what you can offer and help them with.

30:36

- And I wanna comment about that as well.

30:39

I mean, first of all, to Krish

30:39

I hope I'm saying your name right to Krishia.

30:42

She said, "this is very true, I struggled when I did that."

30:45

Absolutely, because if you're just going to

30:48

say your audience is every person in America,

30:52

I mean, that's not your audience, right?

30:53

You're not selling.

30:55

I mean, even food is so like, you can't even say food

30:59

is something that everyone would agree on, right?

31:00

Like some people will like a certain type of bread

31:03

and a certain type of beans and or no beans and meat,

31:06

no meat, vegetarian.

31:08

Like, no one's gonna agree on even food, right?

31:11

So how could you possibly even agree on,

31:14

I'm a mindset coach for everybody.

31:15

So what I recommend and I'm gonna paste the link

31:18

into the Q and A, what I highly recommend

31:22

and I'm gonna show it on the screen as well.

31:23

If you're watching the replay later,

31:25

we will put the link up for you.

31:27

Go through our Secret Sauce Workbook.

31:30

What this is, yeah it's a kind of a hidden tool.

31:34

We don't really talk a lot about it

31:35

but it does come up time and again.

31:37

What this is, is it gives you a framework

31:41

to understand who you are, what makes you special?

31:44

What's your secret sauce?

31:46

And then who is your audience?

31:48

What do they struggle with?

31:49

Where do they hang out?

31:51

What can you do for them?

31:52

And how can you help them?

31:54

This just takes you through the whole thinking process

31:56

to go from point A to point B to point C

31:59

to figure out your secret sauce.

32:02

So a mindset coach is one piece of it

32:05

but then you wanna think about, well, who am I targeting?

32:08

Who is that person?

32:09

I want you to actually create a vision

32:12

even draw a picture of your ideal client.

32:15

What do they look like?

32:16

Male?

32:17

Are they female?

32:17

Are they 42 with kids?

32:19

Or are they 65 and about to retire?

32:23

Like who are they?

32:24

You wanna actually really get specific about this.

32:28

Now when I say get specific

32:29

it doesn't mean you're gonna reject someone

32:31

who doesn't exactly fit that mold.

32:34

But what you actually wanna do

32:36

is you wanna start tailoring your message to that person.

32:40

You wanna talk when in your emails,

32:43

in your in your videos and your social posts

32:45

and everything that you do, you wanna talk

32:47

as if you're talking to that one person.

32:50

That one person that you defined

32:53

when going through this workbook.

32:54

Because ultimately what's gonna end up happening

32:57

is when you speak to one person

33:00

they're gonna feel like, oh, she gets me.

33:03

Like I understand the struggle.

33:06

I feel the same pain.

33:08

I wanna work with that person.

33:10

Versus if you talk in sort of inclusive

33:12

all encompassing language, now it's kind of like,

33:16

ah, I don't know that I got a good vibe about her.

33:19

Like she just, maybe, I don't know.

33:21

Maybe it's just not a good fit

33:22

because there's something missing.

33:24

There's that quite frankly

33:25

that's why we call it the Secret Sauce Workbook.

33:28

There's that secret sauce that comes in

33:31

when someone just, I just feel like we're a good fit.

33:34

You want them to feel that,

33:35

you want them to experience that.

33:36

And the only way that's gonna happen

33:38

is by getting very specific.

33:40

So that's why I highly, highly recommend

33:42

going through the Secret Sauce Workbook.

33:44

That's gonna really be a game changer for you.

33:47

- And I think what you said of having this profile

33:51

of the person, the avatar is really important

33:53

as they call it in the business.

33:55

Because when you start to do marketing material

33:58

or writing sales pages, if I'm writing a sales page

34:02

and I say, you know, how have you been marketing

34:04

in corporate America for the last 20 years?

34:06

And suddenly realize it's not about the corner office.

34:09

It's not about the car parking space

34:12

and you feel empty inside.

34:14

Well, because I'm targeting that market.

34:16

They're like, yeah, yeah, yeah, that's me.

34:18

You are talking to me.

34:19

So that's where you want to get that avatar.

34:22

And as Ronnie says, put a name on it, you know.

34:25

So it's Mary, Mary is 42.

34:27

She has two kids.

34:28

She's come out of a relationship.

34:30

She's lost her self-confidence.

34:32

But get to know what challenges she has.

34:36

And then you can write to that person.

34:38

And of course, as you say, don't, if someone comes

34:41

along and says, well, I'm 43, will you coach me?

34:44

And you say, no, no.

34:45

I only deal with 42-year olds.

34:47

Now I don't do that.

34:49

But you need to focus.

34:50

You can't be every everything to everybody.

34:54

- I wanna say one more thing

34:55

because Regina said Richard's niche video

34:57

is great for clarifying your niche.

34:59

I recently completed the Secret Sauce Workbook.

35:01

It was great.

35:02

So thank you, Regina for that vote of confidence as well.

35:05

I wanna also point out where to find Richard's video,

35:08

about how to clarify your niche

35:10

and how to build a coaching sales funnel.

35:11

They kind of go hand-in-hand.

35:13

So I'm on the videos page.

35:15

Again, if you go to PLR.me/videos

35:18

or if you just click on learn

35:20

and then go to how to use PLR content videos,

35:23

you'll get to this page and you'll scroll

35:25

down to the marketing and sales section right here.

35:28

And then you'll see how to clarify your coaching niche

35:31

and how to build a coaching sales funnel.

35:34

So take a look at those videos as well.

35:37

Really game-changer, great videos that Richard put together

35:40

and thank you Regina for the reminder about that.

35:46

Oh, you're muted, Richard.

35:50

- Hello, Okay.

35:50

Kurt has questioned.

35:52

I love a lot, I'm a legal in business consultant

35:55

trying to decide on what type of free download

35:56

to create for new subscribers.

35:58

What type of freebies are working well now?

36:01

Again, it depends on your audience.

36:02

But one of the things I personally tell our clients

36:07

is a very good freebie to give is something like a checklist

36:12

or something where people have to answer questions.

36:15

Why?

36:16

Because a lot of our worksheets or checklists

36:19

are accompanied by an ebook

36:20

that you can download separately.

36:22

So I get, I download something on time management

36:25

and it says, prioritize the five things you need done today.

36:29

But I start writing those things down.

36:31

But now I don't know how to actually

36:33

put whatever written down into action.

36:36

But if I have the checklist

36:37

or I send a follow-up email and say,

36:40

if you want to take this to the next level

36:42

and you want to know how to actually prioritize

36:47

in a more efficient way, jump on a call with me

36:50

or download my ebook that accompanies this checklist.

36:53

I think that works well because one dangerous.

36:56

You don't want to give too much value

36:58

in the free download in the sense it's a 72 page ebook.

37:01

Why?

37:02

Because when I go into some of my next 72 page ebook,

37:06

the person's gonna say

37:07

but you gave me the last one for free.

37:09

So why do you want me to now pay?

37:11

So always think about that as well.

37:13

How much you give away, depending on what else

37:16

you have in your sales funnel.

37:17

And this is where I'm gonna have a video

37:20

just we're running shows you as well

37:21

about creating your sales funnel.

37:23

Meaning that you give something away for free

37:26

then you have some sort of offer

37:28

and then you have a low ticket, a mid ticket,

37:30

and a high or higher ticket option.

37:34

And then maybe a signature program

37:36

so that you can build people through

37:37

an actual funnel like that.

37:39

So I think something that agitates a problem

37:42

within the visitor is always good.

37:45

And I mean, agitate in a good sense

37:49

that they say, oh yeah,

37:50

well now that I know that I have problems prioritizing

37:52

I really do want to know how to actually,

37:54

that was a really useful exercise.

37:56

But now I want to know how it can not be

37:58

actually implement better strategies.

38:01

- And I just wanna add to that.

38:02

So your audience you mentioned

38:05

you're in legal and business, they're busy, right?

38:08

So you don't want something overwhelming.

38:12

I think the best question to first ask yourself

38:15

is what is their biggest struggle?

38:17

And maybe you can make list of a few things.

38:19

Like what is their biggest struggle?

38:21

What do you help people with?

38:22

What are they struggling with?

38:24

And then can you create a resource that helps them just

38:28

with that little thing that you can,

38:30

that their pain is, right?

38:32

So for example, let's say you're a parenting coach.

38:35

A parenting coach you could be talking about

38:38

young children, like you know how to get your baby to sleep

38:42

or toddlers and temper tantrums.

38:43

You can be talking about behavioral issues

38:46

and attitudes as the kids get older in the teenage years

38:48

and so on.

38:49

There's a lot to unpack there

38:51

but depending on your audience, for example

38:54

you can just talk about here's, you know

38:56

seven discipline tips and tricks to get your kids to listen

39:02

you know, to clean their room or

39:03

here are three tips to have peaceful car rides

39:07

or whatever it is.

39:08

So think about your audience

39:10

and their specific needs and what do they struggle with?

39:13

What do they need help on?

39:14

And then you can create like Richard said

39:16

a checklist is great.

39:17

You can also have a short video series about it.

39:20

You can also create, you know,

39:24

if it's about budgeting or something relating to business

39:27

with numbers you can create a workbook like a cheat sheet

39:31

kind of a spreadsheet document that they can track things.

39:34

You know, just thinking about what their biggest

39:35

burning question is and their biggest problem.

39:39

And then you can create a lead magnet around that.

39:42

Okay, so let's oh, go ahead.

39:45

- There was just another question there

39:46

from Chris Harrison.

39:49

Nick, can I sell your audio books?

39:51

If I sell your audio books

39:53

then I have to use corresponding results

39:54

sort of changing up.

39:56

Well, what you can do with our eBooks

39:58

because we don't actually have a fully recorded audio books

40:01

but with our eBooks, you can certainly record them

40:03

and they do become unique because it's your unique voice

40:06

your unique personality, et cetera.

40:08

I would always say with the corresponding resources,

40:11

such as the covers, et cetera.

40:13

Go to somewhere like Fiverr.com

40:15

and get somebody just to design a new cover for it.

40:18

Because again, then that makes it more unique.

40:20

So change the name to fit your niche.

40:23

Five time management strategies for busy moms,

40:27

for busy executives, for working dads,

40:30

for stay at home dads.

40:31

That makes it unique.

40:32

And then when you record it, it's completely unique to you.

40:36

- And specifically about the book covers

40:40

you can use this place like Canva.

40:41

They have several templates that you can use

40:45

to completely rebrand the content.

40:49

I'm gonna share my screen again.

40:50

I'm gonna go to the tailor.me videos page

40:54

and I didn't hit the share button.

40:56

So you can see here there is,

40:59

how to create beautiful PDFs using Canva.

41:02

So we definitely want to take a look at that.

41:04

And I think there's another video.

41:07

Let me double check.

41:08

And just about (mumbles).

41:10

what's that?

41:12

- The note screen is quite pixelated,

41:13

and I said quite pixelated.

41:14

- Oh, weird.

41:15

- Just so you know.

41:16

- Okay, I will go to the PLR.me/videos page

41:18

you will see there's a Canva video there.

41:21

You can just do a search for Canva on the videos page.

41:24

We also have a video about editing a PDF.

41:31

So that is also, oh, here it is.

41:34

How to change or replace the cover of a PDF for free.

41:38

So again, you can use Canva to create your PDF

41:41

and sorry, book cover.

41:44

And that's a great, easy,

41:46

cheap way of transforming the content.

41:49

So take a look on the tutorials site

41:51

and you will find that.

41:52

I'm gonna close this probably because my page

41:54

is lagging here playing the video.

41:57

So that's another way of using Canva to create a book cover

42:02

but like Richard, as you mentioned, record your own voice

42:07

that's gonna be great.

42:08

It's a great edition and a great transformation

42:11

of the content.

42:13

So before we continue with some of the Q and A's

42:15

let's get back to the slides real quick

42:17

cause we wanna make sure we cover what we have here.

42:20

And it'll also probably answer

42:22

some of your questions as well.

42:24

So I'm just starting out.

42:26

How can I build my audience?

42:28

This was a question.

42:29

I think Regina also mentioned earlier as well.

42:32

Richard, do you wanna talk about this?

42:35

- Yes, I'm gonna sound like a broken record

42:38

because I'm gonna say, make sure that

42:40

you have the audience to find.

42:42

Like Ronnie had said, make sure that you solve

42:46

some problem for them with your free giveaway,

42:50

that you're going to give them.

42:53

Check to see where your people are hanging out.

42:56

Or where your potential audience are hanging out.

42:58

Because while you may say I'm a career coach

43:02

I'm going to put something up on LinkedIn

43:05

about changing jobs, maybe people won't like that post

43:09

or ask you questions

43:10

because they'll say hey, my boss might look

43:12

and see that I've actually asked a question

43:14

about changing jobs and now I could get into trouble

43:16

and they think I'm going to leave.

43:18

So again, you have to see and match the audience

43:23

to the actual, to find where they hang out on social media

43:28

and start asking questions there.

43:30

Again, if they all hang out on Facebook

43:32

it's not a good place to start talking about business.

43:35

Maybe because Facebook is more like a lounge

43:37

that you just kick back

43:38

and you might talk about relationships, et cetera

43:40

with your buddies type of thing.

43:42

So think about that.

43:44

Start building a content to build your authority.

43:47

So start, you know, posting blog posts, videos.

43:52

A podcast is a good idea as well.

43:55

But the key is to be consistent, okay?

43:58

To make sure that you are consistently

44:01

putting out the content on a regular basis.

44:03

If it's every week, you put it out every week.

44:05

If it's twice a week, you put out twice a week.

44:08

And there is a pivot point.

44:10

And I remember Ronnie, we talked about this

44:11

about one of our clients who had a YouTube channel

44:15

and she slowly but surely kept putting out videos

44:18

kept putting out videos, kept putting into videos.

44:20

And it's amazing.

44:21

There is a graphic of where the algorithm kicked in

44:25

and suddenly her YouTube channel grew.

44:29

It was just phenomenal.

44:30

So you never know how close you are to that pivot point.

44:33

Just keep being persistent

44:35

and keep putting out the content there.

44:39

And making realistic.

44:40

And I've mentioned this before.

44:41

Don't say I'm gonna put out four videos a day,

44:44

every single day.

44:45

Don't say I'm gonna put out four videos a week.

44:46

If it's gonna give you too much stress.

44:49

One video a week is plenty.

44:52

I think when we talked about YouTube,

44:54

Ronnie, you mentioned that there was somebody,

44:56

I think who put out one video a month.

44:58

But when that video came out, YouTube were waiting for it.

45:01

The audience were waiting for it and it skyrocketed.

45:04

So, you know, build it up, be consistent

45:07

and your audience will then start to hear from you.

45:10

And sometimes I get messages from people who didn't even

45:13

like my posts, but they said, oh, I saw that post.

45:15

It was really interesting.

45:16

And I'm like, why didn't you like it?

45:18

Why didn't you come with something?

45:19

And this month I was a little bit shy.

45:21

So you never know how many people you're affecting.

45:23

And then when you launch your product,

45:25

when you launch your service, we'd say yeah.

45:26

I've watched Richard for the last six months.

45:28

I love what he says.

45:29

I'm gonna jump on board his membership or whatever maybe.

45:33

- Awesome, so we have a question.

45:34

What about content for our multicultural

45:37

relationship counseling?

45:39

Richard you wanna chime in about that as well?

45:42

- Yeah, I think you can, again, you can take our content

45:47

about relationships in general

45:50

and then fit it to your particular niche

45:53

of multiculturalism because you are the expert on that.

45:57

So the general challenges are probably

46:02

gonna be quite similar.

46:03

Whether, for example, it's Europeans, Americans, Irish

46:08

Spanish, they're always had the same relationship problems.

46:11

They will be sick.

46:12

They will be, you know

46:13

specific things due to different cultures

46:17

but that's where you tweak and put in your expertise.

46:21

- Exactly and I wanna just point out again,

46:23

make a list of what is unique about your practice, right?

46:28

What makes you the multicultural relationship expert?

46:33

Why do they come to you?

46:34

What questions do they have

46:35

and how do you help them?

46:37

Make a list of that.

46:38

You know, and you'll probably be able to boil down

46:41

some of those topics to maybe more broader topics

46:46

like confidence or anxiety or conflict or stress.

46:50

And then you can take resources

46:52

across those broader categories

46:54

and then take those nichefy them.

46:56

We'll nichefy them is just my fancy way of saying,

46:58

realign it with your audience, realign it with your brand

47:01

realign it with your methodology

47:03

and you can just take that existing content transform it.

47:06

So hopefully that is helpful.

47:10

So someone asked earlier

47:11

do you recommend wordpress.org for building websites?

47:14

I noticed that some of your tools may link up to WordPress.

47:17

And then Nikki is also asking about

47:19

how and when do you start a blog?

47:21

Where is the best place for a blog?

47:23

Put it at Facebook, I'm not sure what Facebook private is,

47:26

but Facebook group.

47:28

So in terms of a blog, I mean my first question

47:30

is why do you wanna start a blog?

47:32

And what's the point?

47:33

Is it just to have content on your site?

47:35

The biggest piece as Richard mentioned earlier

47:38

is consistency.

47:40

You wanna be consistent in how you post content.

47:43

So if you're gonna find it overwhelming

47:45

to update your site and update your Facebook

47:47

and update your YouTube and whatever stuff that you're doing

47:50

or whatever areas that you're publishing content

47:53

it's better for you to do one or two mediums really well

47:57

than to do 10 mediums terribly.

48:00

Because ultimately what's gonna happen

48:02

is someone's gonna look at your Facebook

48:03

and see, oh, she hasn't posted in six months or six years

48:06

or oh, the last time that they posted a blog post was 2018.

48:12

Like, you don't want that, right?

48:14

So whatever medium that you want to pick

48:16

make sure you do it well.

48:17

Make sure you do it consistently.

48:18

To go back to the question about WordPress.

48:20

Obviously, WordPress is one of the biggest platforms

48:24

out there for creating websites.

48:27

It's free.

48:28

There are, I don't know, tens of thousands of plugins

48:32

that you can access to enhance and improve your site

48:34

in different ways.

48:35

We also have some WordPress plugins that help you

48:38

to post content regularly on your site

48:40

and to help you rewrite content and so on.

48:44

So if you're gonna go,

48:45

the WordPress route, definitely that's

48:47

I think that's a great option.

48:48

But I'm of the mindset honestly now that

48:52

if you are already on Squarespace

48:55

or what are the popular ones?

48:59

Well I can't remember.

49:00

Oh, Wix is another popular one.

49:03

Like whatever you have already just do it

49:06

and stay with it, do it well.

49:08

Don't spend weeks, months or years transferring data

49:12

and you go from this service to another service.

49:14

That's not the point.

49:14

I don't want you to think, oh, Ronnie said WordPress.

49:16

So I have to switch everything to WordPress.

49:18

Nope, you don't need to do that.

49:19

The point is more so about consistency

49:22

and publishing consistently.

49:24

And to answer Nikki,

49:25

your question, blog is gonna be on your site.

49:29

So it's better to have the content on your own site.

49:32

That means Google traffic and Yahoo and Bing

49:35

and all the other search engines will kind of direct traffic

49:38

to your own website as opposed to a Facebook group.

49:41

They're sort of totally different.

49:45

- One there just on the Trauma Business Coach.

49:47

Is a better type of public or private Facebook group.

49:50

I would say you could start with a public group

49:53

that anybody can access.

49:55

And then when you build up a lot of content,

49:57

a lot of following there,

49:59

then maybe you have a private group

50:02

which you could maybe charge entry into

50:04

or you might say, well, this is the private group

50:06

where I'm gonna share, you know, major tips

50:10

that won't be available in the public group.

50:12

One caution about Facebook I guess is,

50:17

I always say to people have some sort of web presence.

50:20

And if you can have your name like Dr. Richard Butler,

50:22

that would be even better than just something else.

50:27

But the reason is that if you rely on Facebook

50:29

if something happens and Facebook close down your group

50:32

for whatever reason for it,

50:33

some sort of violation, which they could do

50:36

you could potentially lose all of your audience.

50:38

So it's good to have the Facebook group

50:41

but also try and have people, you know, sign up

50:44

for your products on your website or onto your mailing list.

50:46

I think that always just be wary of that

50:49

because you know, people build up very, very good groups

50:53

in Facebook and then something goes wrong

50:55

and Facebook just say, shut down.

50:57

And they could shut you down for months.

50:59

So just be careful with that.

51:00

Always have your own website as well, I think is good.

51:02

And something short and catchy that people know.

51:05

And your name is probably the best one.

51:08

- I'm wanting to answer a couple of quick ones

51:10

but we have our special guests here.

51:12

So I wanna make sure that we're going to have time

51:15

to have her on.

51:17

So, but just a couple of quick questions just about this.

51:23

Someone was asking about the WordPress plugins on our site,

51:26

if you go to just the top bar, you click on tools,

51:28

you will see all of our tools there

51:29

and you'll see which ones are WordPress plugins.

51:31

So you can take a look at that.

51:34

And in terms of Nikki, you were mentioning

51:36

how do you start a YouTube channel?

51:38

So it's complicated to get into like

51:40

all the nitty gritty right now

51:42

but I can tell you that your best bet

51:46

before you start a YouTube channel would be

51:49

to really think about who is it that you're talking to

51:52

and what kind of content you wanna produce?

51:56

How frequently you wanna publish that content?

51:58

If you can't commit to a new video

52:01

at least once every two weeks, like ideally once a week

52:05

but at least once every two weeks.

52:06

And if you cannot commit to, you know, a six month runway

52:11

to be honest, at least meaning, I commit to publishing

52:15

a video every two weeks for the next six months.

52:17

If you can't do that,

52:18

it's not the time to start a YouTube channel.

52:21

We're going to actually be in the next few weeks,

52:24

we're gonna be releasing a video with Dr. Tracey Marks,

52:28

who is our client.

52:29

And she has goodness, 500,000 subscribers on YouTube.

52:35

Maybe more, maybe my numbers are off.

52:37

She's had millions of views of her videos on YouTube

52:41

and she talks about what she did

52:42

and how she accomplished that using YouTube,

52:45

using our content, using her own expertise as well.

52:48

So look out for that coming soon to help you with that.

52:51

Okay.

52:53

No, it's with the video editor.

52:56

It's a lot, it's a good length interview.

52:58

Just kind of going over some of what she's done.

53:01

And it's fantastic, all of that.

53:05

Okay, so let me get you in here.

53:12

So Iyea is awesome.

53:17

Iyea is so awesome.

53:18

Iyea can you hear us?

53:23

Probably, she's part of the staff.

53:24

- [Iyea] There it is, I can hear you now.

53:26

- Hello, hello.

53:28

- Awesome, it is so great to have you.

53:30

I want to first of all, thank you for being here.

53:33

And I wanna also share my screen

53:35

for a second because Iyea shared something

53:39

in her private Facebook group for members.

53:42

She created this absolutely beautiful affirmation

53:45

and reflection journal.

53:47

It is outstanding.

53:48

I mean, it's so cool.

53:49

And this is just a little,

53:51

a couple of screenshots of what you did.

53:53

But Iyea I want you, if you don't mind

53:55

just share what you've done,

53:56

how you've done it and you know,

53:58

how you've used the PLR.me content to help you create it.

54:01

- [Iyea] Sure, hey everybody.

54:03

Fellow entrepreneurs so glad to be here.

54:06

So I discovered Ronnie at like probably two years ago

54:09

and how I was like, what the heck is PLR?

54:12

And then I started looking, I think like everybody, right?

54:15

We're like, what the heck is a PLR?

54:17

You'd like, nah, this is too good to be true.

54:19

It's no way to promote this stuff.

54:22

You're telling me I can sell it, put it on my website.

54:24

Like, no, and it's like, this is like a hoax, right?

54:27

Somebody is gonna come and be like,

54:29

you owe me thousands of dollars for copyright infringement

54:32

'cause you know, I'm a psychologist by nature.

54:35

And so everything is a copyright.

54:37

Everything, right?

54:38

You have to give credit to everybody

54:39

who's ever said anything.

54:41

And so I was a little skeptical.

54:42

So I kind of like kept watching the site and like register

54:45

but never paid for the content.

54:47

And then last year I decided I was gonna be serious

54:50

with my stuff and I was gonna go for it.

54:52

So I went ahead and registered.

54:53

I pay for my membership and everything.

54:55

And then I was trying to figure out how to do it.

54:57

So I originally purchased a class that I was gonna offer

55:00

as you know, to my clients.

55:03

But then I started to see opportunities.

55:05

So like everybody else, I went down a rabbit hole

55:07

of looking at all of this stuff that is on here.

55:10

It's like affirmations, is checklist, is worksheets,

55:14

is blog posts.

55:15

It's all this great stuff.

55:17

So I started to formulate a plan.

55:19

Okay, so what can I do to make my life easier using PLR?

55:22

That was my first thought.

55:23

So I separated into categories.

55:25

Okay, so I could use these for blogs.

55:28

I could use this for videos, right?

55:30

I could do this training.

55:32

So I've done a couple of cool things.

55:33

So the book came about because like I said,

55:36

I'm a therapist.

55:37

I do a lot of counseling

55:39

and a lot of people have trouble with, you know

55:42

self love, self-confidence.

55:44

So I looked at the affirmation stuff and there are

55:46

I don't know, it's thousands of affirmations.

55:48

So each affirmation was really cool about PLR.me

55:52

is the affirmations have reflection questions.

55:55

They have like, it's so many different parts.

55:58

And so what I did was you see the top we say,

56:01

I'm filled with purpose.

56:02

It has a bunch of those sorts of words.

56:05

So I just kind of tweaked a few of them

56:07

and made them, I am affirmations.

56:09

And then I took the today part,

56:11

because saying that you're gonna do something today

56:13

is so powerful.

56:15

And so I just took the today part.

56:17

And for the most part just kept it the same.

56:19

And then I kept the reflection questions the same.

56:21

And I started to share them first with my, you know

56:24

with people like close by me.

56:26

And we would talk about them

56:27

and they were like, oh my God, I really love this.

56:29

This is so amazing.

56:30

I was sharing it with my clients.

56:31

And so one client was like,

56:33

you need to put this in the book.

56:34

Ding, ding, ding book.

56:37

That's how we got the idea.

56:39

So I went through the content and I chose

56:42

I think I only chose like 35 of the thousands.

56:46

And I put together this quick little book.

56:47

And so it was real simple.

56:50

I downloaded my different affirmation.

56:53

I saved it in a Microsoft Word.

56:55

I deleted what I didn't need.

56:57

I put together each page

56:59

and then I found a guy on Fiverr and he put it together.

57:02

And I decided to make the book six by nine

57:04

'cause I wanted to keep it really cute

57:06

that people could like, you know, put it in their purse

57:08

or give it to their daughter or whoever.

57:11

And so he designed it guys, I think for like 35 bucks.

57:15

He designed the cover and the inside content for me.

57:19

And I've already made like $300 off of this book.

57:22

And I probably will make more

57:24

when I start doing more marketing for it.

57:26

But I have plans to write a whole series of these,

57:29

I Love Myself books using PLR content.

57:32

Because I can get self-confidence stuff off of here.

57:36

I can get, you know, anxiety, depression, all of those

57:39

sort of topics that we focus on with our clients

57:43

and use them.

57:45

And I'm a big proponent telling the other therapist

57:47

you need to have another way to make money

57:49

because oftentimes we can't see where there's

57:52

so many people one-to-one, right?

57:53

If you are a therapist and you're seeing like eight clients

57:56

one-to-one, you're going to burn out.

57:57

It's too much 'cause people are giving you heavy problems.

58:00

Like this morning, I had a client

58:02

who was recalling her mother death from cancer.

58:04

Like that shook me this morning.

58:06

So I had to take a break, right?

58:08

But if I was seeing a client,

58:10

how could I do that?

58:11

And so using PLR allows me to reach more people, right?

58:15

Offer them more services in between sessions

58:18

and also not write it.

58:21

Can we say that part?

58:22

Not write it myself.

58:23

I don't have the time to write this stuff, you know

58:25

but I get to use it.

58:27

And I've used so many PLR.

58:28

So I did a training the other day.

58:30

I also do business coaching for therapists.

58:33

And I did a training using PLR influence in marketing,

58:37

branding, personal branding.

58:39

And when I tell you guys people love that training.

58:43

And I told them straight up,

58:44

I was like, I got this from PLR.

58:46

The only thing I did was delete some of the slides

58:49

because it was so many slides.

58:50

And I just put in their personal lives to the therapist.

58:53

I really like this stuff.

58:55

And I did this training to 150 people.

58:59

I put it on Clubhouse audio and on Zoom.

59:02

And 150 people show up.

59:03

And I still have people on my list asking me

59:06

for the link for my training so that they can see it.

59:09

So there's so much stuff in here.

59:11

I added it to my membership site for my clients

59:14

that have therapists who pay me

59:16

for you know, coaching and a part of a membership site.

59:19

I added it in there with the video.

59:22

And then I put in there like questions that you guys give.

59:25

So if you ever use that personal branding slide deck

59:28

by the way, I mean, guys is 10 credits.

59:31

And it's way worth, way more than 10 credits.

59:34

So I use the slide deck and the end of it.

59:37

It tells you what you need for your personal branding.

59:40

I turned those into questions.

59:42

And made that a worksheet that I give people

59:46

at the end of it.

59:47

I didn't write any of it, but guess what?

59:49

It was super amazing.

59:51

So that's how I use PLR.

59:54

- So I guess PLR works.

59:56

- It worked.

59:58

- Iyea, you're amazing.

59:59

I just love your energy.

1:00:01

I love your enthusiasm.

1:00:02

I love how you've just like, just really gone full steam

1:00:07

and sharing this with your clients and with your audience.

1:00:11

And I love it.

1:00:12

I just love everything about you and what you're doing.

1:00:14

So thank you so much for being here.

1:00:16

There was a question that someone asked

1:00:18

was who's your guy on Fiverr?

1:00:19

You know, can you refer him to us?

1:00:21

So if you don't mind, I have to share that

1:00:23

maybe in the chat and we can also paste that

1:00:25

into the replay.

1:00:27

- [Iyea] Yes, I will definitely.

1:00:29

I have to pull him up, who I use.

1:00:32

And I also use, I forgot to mention

1:00:34

I also create a card deck for these and I used another lady.

1:00:38

I forgot to share that with you, Ronnie.

1:00:39

She creates these really cool card deck for me

1:00:42

for like 50 something bucks.

1:00:43

It was a 34 card deck.

1:00:46

I was able to put my picture,

1:00:47

my contact information in there.

1:00:50

And then the people from Vervante.

1:00:54

Vervante publishing I talked to her,

1:00:56

they're gonna print it for me on demand

1:00:59

where people can order off my website

1:01:00

for like 10 bucks and I could easily sell it for $15 or $17.

1:01:04

And this is already created from me

1:01:07

I just had to get somebody to put it together.

1:01:09

So I'm gonna pull that up right now and put it into chat.

1:01:12

Thank you guys so much for having me on.

1:01:15

- Oh, Iyea you're amazing.

1:01:16

I got to see this.

1:01:17

I'm so curious that the cards looked like that.

1:01:19

- [Iyea] The cards, I have to send you the cards

1:01:22

and I'm gonna take a picture of it

1:01:24

and it's on, I could send it to you obviously.

1:01:27

It's your content.

1:01:28

So I'm not gonna worry about you stealing it (laughs).

1:01:33

So I'll send it to you.

1:01:34

I created using those affirmation.

1:01:36

I've actually created two decks.

1:01:38

Now that I think about it,

1:01:40

one of them have to be a little smaller

1:01:42

because I found out when you create card decks,

1:01:44

if you create them smaller

1:01:45

you can sell them for more money.

1:01:47

Then when you create a big decks

1:01:49

because the big decks are harder to print

1:01:50

and it costs more money to print.

1:01:51

So just little things I've learned along the way as I built,

1:01:54

like, you know, a side hustle of creating

1:01:58

what's called low content products.

1:02:00

So that's something else that I love about PLR.

1:02:01

I could use PLR to create low content product, like journals

1:02:05

and cards and stuff in notebooks and stuff like that.

1:02:08

- That's awesome.

1:02:10

I'm like, I love your energy.

1:02:12

I'm just like totally grinning ear to ear.

1:02:14

You're awesome.

1:02:16

Yeah, so several questions for you in the chat.

1:02:19

So first off a few people wanna connect with you.

1:02:22

So how can people connect with you

1:02:23

and get in touch with you?

1:02:24

How can they hear you on Clubhouse as well?

1:02:26

- [Iyea] So if you guys need an invite for Clubhouse

1:02:29

and you have a iPhone, let me know, I will send you a link.

1:02:32

Clubhouse has gotten so interesting.

1:02:34

So I think I have like a hundred invites

1:02:38

or something like that.

1:02:39

So to use, so let me know if you need an invite

1:02:42

you guys can email me @myfirstandlastname.com.

1:02:47

So it's Iyeabrandy.com.

1:02:50

And if you guys ever need like coaching and stuff like that

1:02:53

I do charge, but I promise you is well worth it.

1:02:56

And I will show you all my little secrets that I use

1:03:00

with my clients to help them use PLR.

1:03:04

Ask Ronnie, I get like more credits from PLR than ever

1:03:08

because I literally have it in my Instagram link tree.

1:03:13

It says PLR at the bottom, get your credits.

1:03:17

And like, everybody that hears it are like, I love it.

1:03:20

All my therapist friends know PLR is the place to go.

1:03:23

It saves their money.

1:03:25

So yeah, definitely contact me.

1:03:26

And I'll be more than happy to show you guys

1:03:28

but I'm going to go and grab the two names

1:03:31

or three names of three people that I work with

1:03:33

to create my journal and my two cards.

1:03:36

And then I'm gonna send Ronnie the decks

1:03:39

so he could show it to you guys.

1:03:43

- You're awesome Iyea.

1:03:46

It's so cool, right?

1:03:47

I mean, how awesome is it?

1:03:49

It's just so inspiring to see Iyea,

1:03:52

you transform the content in so many unique ways.

1:03:56

And you've shown your enthusiasm, not only in how you speak

1:03:59

but in what you produce and how you share that.

1:04:02

And so I'm just so honored to know you.

1:04:04

I'm so honored that you're our client.

1:04:05

I'm so honored that you're here with us today.

1:04:07

There will be, and so I pasted the link in the chat.

1:04:12

So @IyeaBrandy.com.

1:04:14

I will also share that in the replay as well.

1:04:19

And yeah, look out for the links

1:04:22

for when I shares that as well.

1:04:24

So I just, Iyea you're amazing.

1:04:27

Thank you so much for sharing that.

1:04:28

And yeah, when I saw - Thank you.

1:04:32

Grabbing the links and stuff so that you guys can have it.

1:04:35

I'll put it into the chat.

1:04:37

Or Ronnie do you prefer I just send everything to you

1:04:39

on Facebook?

1:04:40

You know, you can just put it here.

1:04:41

Will it be easier for you?

1:04:43

- You can put it in the chat.

1:04:44

That's great.

1:04:45

That way other people will see it at the same time.

1:04:46

And then we'll also grab it for the replay as well.

1:04:49

- [Iyea] Thank you.

1:04:50

- You're amazing.

1:04:51

Thank you so much.

1:04:52

And yeah, so again, to me that's a huge inspiration

1:04:55

everybody, because think about how Iyea has completely

1:04:59

transformed things and there's no excuses.

1:05:03

She just found a way, right?

1:05:04

She found a publisher.

1:05:06

You can use Amazon CreateSpace.

1:05:09

I think you were mentioning Vervante.

1:05:11

I think this is the company named maybe Iyea

1:05:13

you can put the link to your self publishing as well.

1:05:15

- [Iyea] I have put it for Vervante and they're amazing.

1:05:20

You can actually schedule time on your calendar

1:05:22

and they will talk you through it.

1:05:24

So they told me a trick about how you make money

1:05:26

from not using Amazon.

1:05:28

So you put it on your website, you get a Buy Now link

1:05:31

from PayPal and you put it on your website.

1:05:34

And then when the email orders come in

1:05:37

you can trigger it in your email like if you use Outlook

1:05:40

and it sends them an automatic email to mail out for you

1:05:43

so your hands are completely clean.

1:05:45

And all you have to do is just send traffic to your product.

1:05:48

And you can use Pinterest to send traffic for free

1:05:53

to your product, because Pinterest is the spot.

1:05:55

So yeah, I'll share all my little tips

1:05:57

and tricks to meet you guys.

1:05:59

I put Vervante information in here

1:06:01

and there's another one called Smartpress.

1:06:03

They're amazing too.

1:06:05

All of these are print once a month or print-in-order

1:06:07

and hold on to it.

1:06:08

But I don't have the time to ship stuff out.

1:06:10

So I like it that other people ship it for me.

1:06:13

- Oh, I hear you.

1:06:14

I tried that once, like 15 years ago.

1:06:17

Let me print a whole bunch of stuff.

1:06:19

That was a bad idea, because then you have to ship it

1:06:21

and I don't wanna do that.

1:06:22

So I've definitely used the print-on-demand services.

1:06:25

That's a great, great strategy.

1:06:27

Just to share some of the praise.

1:06:30

I never thought about that.

1:06:31

So cool.

1:06:32

Wow, I'm so pumped.

1:06:33

Iyea Brandy you're doing such a wonderful job.

1:06:35

Yes, Inspiring that girl is on fire.

1:06:37

A whole bunch of fire emoji's as well.

1:06:40

And yeah, I just, yeah.

1:06:42

Thank you for being here, you're amazing.

1:06:45

And I just love to follow and see all the amazing things

1:06:48

that you're accomplishing.

1:06:50

Now, the links are in the chat.

1:06:52

So please just scroll a few minutes.

1:06:54

And so there's Vervante.

1:06:56

V-E-R-V-A-N-T-E.com or Smartpress.com.

1:07:01

And then she's also pasting some of the links to Fiverr.

1:07:04

Again, we will open that and put that into the replay

1:07:08

and description as well.

1:07:08

So let's keep moving on.

1:07:10

I mean, we have a few questions here that we can answer.

1:07:12

I'm hoping, I know we're kind of already over the hour mark.

1:07:16

So well, we talked about this, I think before already

1:07:20

it seems most of your stuff is for coaching.

1:07:22

I'm in insurance, how can I use it?

1:07:24

Think about the whole person, what are their struggles?

1:07:26

What do they need help with?

1:07:29

Because of course, if someone is buying insurance

1:07:31

maybe they've got families,

1:07:32

maybe they're buying it for life insurance.

1:07:34

Maybe they're buying health insurance.

1:07:36

There's a whole bunch of content that you can share

1:07:38

across all of that.

1:07:41

So Richard, if you don't mind

1:07:43

maybe just collect all of the links.

1:07:46

Oh, I realized it's going just to the panelists.

1:07:48

I think some of the chat.

1:07:50

So if you don't mind, Richard just collect the links

1:07:53

that Iyea's posting and then send it to all attendees.

1:07:58

I think that's what happened?

1:07:59

That's what's happening.

1:08:01

Okay, so next question.

1:08:04

How do I utilize your content

1:08:06

across multiple social platforms?

1:08:09

So this is a great question.

1:08:11

Obviously, there are a ton of different social platforms,

1:08:15

everything from the obvious ones like Facebook

1:08:17

and YouTube and Twitter and LinkedIn and Pinterest

1:08:21

and you can go down the list.

1:08:22

My first recommendation is don't try to be everywhere.

1:08:26

It is a recipe for overwhelm and it is not worth doing

1:08:30

so absolutely pick where your audience is.

1:08:35

If you're a business coach, consultant

1:08:37

LinkedIn is probably a very good place for you.

1:08:41

And you can invest in developing your audience there

1:08:45

and maybe Facebook, right?

1:08:46

It depends on your audience.

1:08:48

So pick the platform that you want to devote

1:08:51

your time and energy.

1:08:53

And also think about the type of content

1:08:55

that you're gonna produce.

1:08:56

Because for example, if you're going to produce

1:08:59

video content, LinkedIn is thirsty for video content.

1:09:03

They want more videos.

1:09:04

People don't post a lot of videos there.

1:09:06

So that's a great place to post your videos.

1:09:08

And then you can repurpose and publish the same video

1:09:11

on Facebook or even on Instagram as well.

1:09:15

If it's a short, you know, 60-second,

1:09:17

or even if it's a little bit longer

1:09:18

it can go into the video Reels

1:09:21

or whatever Instagram calls it these days.

1:09:24

So you can repurpose the same content

1:09:26

across multiple platforms.

1:09:29

But the key is don't get overwhelmed.

1:09:30

That is absolutely not worth the time, the stress

1:09:35

the pain and suffering, just pick one or two things

1:09:38

and then just focus your energy on that.

1:09:40

All right, Next thing.

1:09:43

Thank you for posting the links.

1:09:46

So then, and there's one more I think for Vervante as well.

1:09:53

So, okay.

1:09:55

So let's talk about the next thing.

1:09:56

So how to open the package.

1:09:58

I don't understand what I'm looking at.

1:10:00

Richard, I'm gonna interrupt you

1:10:02

and probably this is a good one for you to talk about here.

1:10:06

- Okay, so when you download any of our content,

1:10:09

you get it in a zip file,

1:10:11

which is basically a compressed file.

1:10:13

And when you open that up, if you're on Windows

1:10:16

we do suggest that if you have any problems with it

1:10:20

there is a program called 7-Zip.

1:10:22

Isn't Ronnie?

1:10:24

- Yep. - Yeah.

1:10:25

7-Zip.

1:10:26

So this will actually open up perfectly for you.

1:10:28

If you encounter problems.

1:10:29

Windows sometimes can get problems.

1:10:31

And then what you will see is,

1:10:33

you will see that there are a number

1:10:34

of folders that are actually opened from that zip file.

1:10:39

So you have a PDF folder and the PDF is

1:10:42

the ready-to-go fully designed document that you can share

1:10:46

with your audience straight away.

1:10:48

Or if you are a monthly or yearly member

1:10:50

what you can actually do is you can brand it

1:10:51

with our PDF branding tool.

1:10:54

Then you will get the Microsoft Word version.

1:10:56

If it's an article or an ebook, which you can open up.

1:11:00

And again, you can just go in and you can tweak the content

1:11:03

as you wish there.

1:11:04

And then save it as a PDF.

1:11:06

You will also see a Pages Format, which is for Apple users

1:11:11

where they can again, open it up, tweak it,

1:11:13

save it as a PDF.

1:11:15

And then on some of our resources

1:11:17

we actually give you what we call the source file

1:11:19

which is the plain text file, which is just the text.

1:11:22

This comes in a lot of our articles come like that

1:11:26

because some people will say, well, I wanna just copy it

1:11:28

into my WordPress blog or I wanna copy it into LinkedIn.

1:11:31

And I don't want all the formatting.

1:11:33

You could also, if it's a presentation

1:11:35

you would get the PowerPoint

1:11:37

and you would get the Keynote as well

1:11:38

which is the Apple version of that.

1:11:42

My lovely assistant here

1:11:44

has just shared the screen.

1:11:47

So you can see there we have the DOCX,

1:11:50

we then it's just, yeah.

1:11:52

And then we have the text file.

1:11:53

- So it depends on the product.

1:11:55

So I realized I was muted.

1:11:57

It depends on the product.

1:11:58

So articles and affirmations

1:12:00

are gonna have the three formats.

1:12:01

So you're gonna have the DOCX

1:12:03

and it's organized nicely for you.

1:12:05

This is completely editable, of course.

1:12:07

And you can kind of see a little snippet of it here.

1:12:10

The PDF is the design version of the DOCX.

1:12:12

So what we did was we actually created a tool

1:12:16

that automatically designs the articles and affirmations

1:12:20

into these formats.

1:12:23

That if you can keep a secret

1:12:24

is something we're working on to release.

1:12:27

So that way you'll be able to create your own PDF versions

1:12:30

of content that will look beautifully designed.

1:12:33

I even told you Richard.

1:12:35

(indistinct chattering)

1:12:38

- There's some things we're working on behind the scenes.

1:12:41

- Secrets.

1:12:43

- So but the DOCX file, which you see here

1:12:46

is completely editable.

1:12:48

And you can open that in Google Docs.

1:12:52

You can open that in Microsoft Word or in Apple Pages

1:12:56

or in text editors.

1:12:57

The PDF of course, is a PDF and it is designed.

1:13:00

So it just kinda makes it look a little bit cleaner.

1:13:02

That will be great if you're just wanting

1:13:04

to have a quick handout

1:13:05

you're sending to a client or you wanna upload it

1:13:07

to a members area, something just sort of ready to go.

1:13:10

And then as you mentioned, Richard

1:13:11

there's the text file as well.

1:13:13

Now, more complicated documents, things like eBooks

1:13:20

or worksheets, checklists, let me just find one here.

1:13:28

So they will have more files, right?

1:13:31

So if you're on a Mac, there's the Apple Pages file.

1:13:34

And this would be because it's more,

1:13:36

in-depth detailed design

1:13:38

required to make the document look as good as it does.

1:13:42

Of course, a PDF version of the same document,

1:13:44

the source version is just the text.

1:13:48

Is what is what comes back after it has been researched,

1:13:52

after it's been written, after it has been edited.

1:13:55

This is the document that you get.

1:13:58

And again, it's fully editable.

1:13:59

You can take that and you can redesign it.

1:14:03

You can add to it, you can remove from it.

1:14:04

You can read it as a script

1:14:06

and you can use the DOCX all for any of those purposes,

1:14:10

just like any content that you have.

1:14:13

And then there is the web cover graphics.

1:14:17

So that what you see here are just for eBooks,

1:14:20

for worksheets, checklists.

1:14:22

There's some promotional graphics that you can use.

1:14:25

And then there's a Word file.

1:14:26

I know you're thinking, well, what's the difference

1:14:28

between the Word file and the source file?

1:14:30

The source file is not designed, but the Word file it is.

1:14:35

And it's a little bit tricky

1:14:36

because of course we use Google fonts.

1:14:40

We wanna make the designs look pretty, right?

1:14:43

We want them to look nice.

1:14:45

And so if you open this and the Word file

1:14:47

kind of looks a little bit jumbled or weird.

1:14:50

Well, you wanna make sure that you are installing

1:14:52

any of the missing fonts.

1:14:54

So you can just go to fonts.google.com

1:14:57

and then download those fonts as well.

1:15:00

Yeah, so those are the files that you get.

1:15:06

Let's go to the next question.

1:15:09

What do I need to record a video?

1:15:11

And how do I add my voice?

1:15:15

Like grab that Richard, I will be right back.

1:15:18

- Literally just grabbed it, smartphone.

1:15:21

You can take a smartphone and you can just get a tripod.

1:15:26

I just have one here mounted on there

1:15:29

and you can actually just record like that.

1:15:32

You can use the headset that you have.

1:15:34

Either the headphones that you have with your smartphone

1:15:37

as well.

1:15:39

Very, very simple.

1:15:40

You can just do that.

1:15:41

Or what you could get is you could get an external mic

1:15:44

that you would connect up to your smartphone.

1:15:48

Just to give you a little bit of better sound

1:15:50

but don't worry about that.

1:15:52

You don't, you know, you don't need expensive cameras.

1:15:56

I haven't upgraded to an expensive camera.

1:15:58

I just use smartphone on anything from an iPhone.

1:16:01

If you're an Apple person, iPhone 6.

1:16:04

I used to do a lot of our videos on that.

1:16:06

So use what you have

1:16:08

because there is a tendency sometimes to say,

1:16:10

I will do the videos when I have a better smartphone.

1:16:15

When I have whatever it may be.

1:16:18

As I say, the saying when is the best time to make a video?

1:16:21

Well, right now?

1:16:22

Okay, so you don't need to go off

1:16:24

and you don't need to invest too heavily.

1:16:28

Start off and reinvest, reinvest, reinvest.

1:16:31

When you start making the money

1:16:33

or when you want to, you don't need.

1:16:35

But definitely I think a tripod is probably

1:16:37

the best investment, because if you're holding it like this

1:16:40

and then your hands are shaking and nervous

1:16:41

but then the video looks like this.

1:16:45

It's not so (mumbles) it there.

1:16:48

So just get a good tripod and that's it.

1:16:51

I think that's it.

1:16:52

And then to record your voice, as I said

1:16:54

you can just use the actual headphones

1:16:56

that come with your smartphone.

1:16:57

Mine's entangled.

1:16:59

Or you can get that external mic.

1:17:03

- Absolutely, let's get to one more question.

1:17:06

And then any final, last questions that you may have.

1:17:10

So what platforms should I use to deliver my course

1:17:13

and where can I sell my content?

1:17:15

So well, first off Iyea showed some excellent ways earlier

1:17:20

of how to sell your content, where to sell your content,

1:17:22

all sorts of great ideas.

1:17:25

Richard, I know you also have some great ideas

1:17:27

when it comes to this because you've created several courses

1:17:29

on Udemy and you have over 46,000 students on Udemy.

1:17:35

So you have great wisdom to share.

1:17:36

I'd like to hear your thoughts as well.

1:17:38

- Yes, I think it depends on what you want to achieve

1:17:43

from the course.

1:17:44

As I said, last week on the Open Office,

1:17:48

Udemy won't make you rich, but it opens up a lot of doors.

1:17:53

And I'll give you an example.

1:17:54

The other day, I got an email from somebody who said,

1:17:57

we're starting a new platform.

1:17:59

We would like to have your courses on the platform.

1:18:01

And we paid per streaming minute.

1:18:03

That people actually it's like a monthly subscription,

1:18:08

but for example they pay 10 cents per-minute stream.

1:18:11

Now I was looking back at my Udemy statistics

1:18:14

and I might stream five to 10,000 minutes a month.

1:18:21

So that might work out to be at 200 to $500.

1:18:27

But that wouldn't have been possible

1:18:28

if I hadn't put those courses up on Udemy.

1:18:31

So while I haven't made a fortune from Udemy itself,

1:18:34

it's opened up doors.

1:18:35

And as well, when I say to people

1:18:37

I have 46,000 students, it's like, wow.

1:18:39

They don't say, how much did you make?

1:18:41

So Udemy is very good for getting out there,

1:18:44

getting yourself known because they have the audience.

1:18:47

But the problem is they do take all of the money in return.

1:18:49

And somebody had actually said that to me from last week's

1:18:53

Open Office, I said oh, I was gonna put stuff on Udemy

1:18:56

but then I see I'm not gonna make money on it.

1:18:58

But that's just one thing that you can do.

1:19:00

Once your courses start getting popular,

1:19:02

you will get testimonials, which can't be faked.

1:19:07

These are real testimonials from real people.

1:19:10

Now you can have those testimonials

1:19:12

and use them to sell the course on other platforms

1:19:16

or on your own website.

1:19:17

'Cause you could say,

1:19:18

this is what people have said about my course.

1:19:21

So I find Udemy a good marketing platform.

1:19:24

It's not for money.

1:19:25

So create short courses on Udemy, 90-minutes long

1:19:29

so that you don't wanna spend 17 hours

1:19:32

and then make $2 with a thousand students as an example.

1:19:39

Let's just take that as an example.

1:19:40

So you can do that.

1:19:42

You could think about Thinkific, Teachable, there's Kajabi.

1:19:47

I think once you're a little bit established

1:19:50

then go to those sites because they do charge

1:19:53

or they take a commission on every sale or both.

1:19:57

So if you're just starting off, do you want to

1:19:59

be paying 29, 39, $49 a month until you have some momentum?

1:20:03

So Udemy is a good testing area, I think.

1:20:07

- And Iyea, you mentioned you're using Podia,

1:20:10

P-O-D-I-A.com.

1:20:12

Jonathan mentioned, I've already invested

1:20:14

paid for Teachable.

1:20:15

How can I use that platform?

1:20:16

Or what are your ideas?

1:20:17

Honestly, the platform doesn't really matter.

1:20:21

Ultimately, if you're comfortable,

1:20:23

you're confident you already have stuff on there.

1:20:26

Don't switch.

1:20:26

Like, keep it.

1:20:27

That's great.

1:20:28

The key thing is what are you gonna do next, right?

1:20:31

How are you gonna market it?

1:20:31

Well, look at what Iyea is doing.

1:20:33

She's on Clubhouse and she's sharing on social platforms.

1:20:36

She's building her audience.

1:20:38

That's what you wanna focus on.

1:20:40

It's not the technology.

1:20:41

The technology is not gonna make you rich.

1:20:44

You could be on Udemy and make a Bajillion dollars or $0.

1:20:48

You could be on Teachable

1:20:49

and make a Bajillion dollars or $0.

1:20:51

The technology, the tool doesn't matter.

1:20:53

It's really about you,

1:20:55

what you invest in your marketing,

1:20:56

what you invest in your outreach and how you reach people.

1:21:00

So that's where I would really focus on.

1:21:03

And we had a great question here.

1:21:04

- I'm trying to picture a Bajillion dollars.

1:21:07

- Its hard to picture but it's possible.

1:21:09

It is possible.

1:21:11

So Regina has a great question and I hope you're still here.

1:21:14

Cause this one, I would love if you could answer it.

1:21:17

She's asking what is Clubhouse?

1:21:20

- [Iyea] Oh, hey, for Regina.

1:21:22

So Clubhouse is an audio only social media platform.

1:21:27

And when Clubhouse first started, it was for iOS users.

1:21:30

So iPhone, iPads users.

1:21:33

And basically you will answer Clubhouse.

1:21:36

and they have all of these rooms.

1:21:38

And the rooms are talking about everything

1:21:40

from, Ronnie was on my Clubhouse one night, right?

1:21:43

And you were like a guest

1:21:44

you were either an audience or you're on a stage

1:21:46

and you're sharing your knowledge.

1:21:48

Essentially, you are just interacting with people

1:21:53

and getting to know people.

1:21:54

And so how I use Clubhouse to build my audience

1:21:58

to be honest with y'all

1:21:59

I've made $10,000 from my audience on Clubhouse.

1:22:02

I got on Clubhouse on November 21st.

1:22:05

I started selling products two months ago.

1:22:07

I just started giving away.

1:22:08

I do the 80/20 rule.

1:22:10

I give away 80% free and I charged for 20%.

1:22:13

So the how, is what I charge for.

1:22:15

The what, the where, the when, give it to you for free.

1:22:19

But the how you're gonna do it.

1:22:20

I charge for it.

1:22:21

And so I would tell them, you know,

1:22:23

hey, you should get passive income.

1:22:26

Hey, you should do this.

1:22:27

And this is the type of passive income to get.

1:22:29

But then like, you know, how do I do this?

1:22:31

How do I implement it in my business?

1:22:32

Okay, let's schedule a consulting call.

1:22:35

And so I would schedule a bunch of consultations, right?

1:22:38

Cause Clubhouse connects to your Instagram.

1:22:40

So make sure that your Instagram has a link tree

1:22:44

or something that has a calendar.

1:22:46

And so I would say,

1:22:46

hey, you guys should just get on my calendar.

1:22:48

Let's chat.

1:22:49

And for a whole two months, that's what I did.

1:22:52

I talked to like five to six people a day for 15 minutes

1:22:55

explaining to them how, you know

1:22:57

they should do what they should do.

1:22:59

And then I would realize

1:23:01

that they still didn't know what to do.

1:23:03

So then I created a monthly membership, right?

1:23:06

So the therapist started paying,

1:23:07

they paid like $100 a month to be part of my membership.

1:23:11

And it has courses in live in a private Facebook group.

1:23:14

And then some people was like, well, I need one-on-one.

1:23:17

I can't do this.

1:23:18

So then I started charging.

1:23:19

When I first started charging, it was really low.

1:23:21

It's like $1000 for like a formal program.

1:23:24

Now I charge $1000 a month to work with them

1:23:26

and they have no problem paying me

1:23:28

because it's personalized.

1:23:30

So my email list is only 500

1:23:33

and I think I've kind of beat the 10% rule.

1:23:35

Already have 10% of your email list would pay you.

1:23:38

And so it's been wonderful.

1:23:40

So this month I would probably hit like

1:23:42

20 something thousand.

1:23:43

And you're talking about five months in a year

1:23:45

with only starting three months ago.

1:23:47

So that's how I use Clubhouse.

1:23:49

It's really amazing for you to meet people.

1:23:54

That's why I will say, if you are a talker

1:23:55

or you have a really great personality,

1:23:58

cultivate your hallway with what you like.

1:24:00

Like if you'd like stuff on brand, you know

1:24:03

marketing or pitch rooms or all these different things.

1:24:07

And when you go in there as the panelist is talking,

1:24:09

raise your hand, come on stage,

1:24:11

introduce yourself and say, hey, I am Brandy.

1:24:14

I'm a therapist and I'm a coach for therapists.

1:24:17

This is what I do.

1:24:18

Then you stick to the topic

1:24:20

and you share and you say if anybody

1:24:21

have any further questions

1:24:23

hit me in the DMs, less chat further.

1:24:26

And from there, people just start following you.

1:24:28

And they just, they follow your personality

1:24:31

basically by you.

1:24:32

So you're building relationships

1:24:33

and then other people will invite you

1:24:35

to create rooms with them.

1:24:36

And sometimes I just get on Clubhouse

1:24:38

and I just started roaming.

1:24:39

I just started talking to people who join me

1:24:40

and just jump in there and start talking to me.

1:24:43

And that's how I've met all these wonderful people.

1:24:45

Accountants, CPAs,

1:24:47

I mean, I've met millionaires in there.

1:24:49

There's all kinds of people in Clubhouse

1:24:51

because it's there you know,

1:24:53

the fact that you are anonymous, right?

1:24:55

People are not like looking at your picture.

1:24:57

They just hearing your voice.

1:24:58

And so they're making a relationship solely based

1:25:01

on your personality.

1:25:03

So that's what I like about Clubhouse.

1:25:04

But there are other audio,

1:25:05

there's Fanbase that's also available and Fanbase pays you.

1:25:09

I don't know if you guys know that they pay you

1:25:11

for being on there.

1:25:12

People pay you for sharing content.

1:25:14

So check out Fanbase and it's pretty new.

1:25:17

So that's just my thought.

1:25:19

- That's amazing.

1:25:20

- I've to say, I've learnt so much from this Open Office.

1:25:23

(both laugh)

1:25:25

- Iyea, you're just absolutely well acknoledged,

1:25:28

she's amazing, absolutely.

1:25:31

So, some questions were asking about

1:25:34

how do I get an invite to Clubhouse?

1:25:35

Or how do I find you on Clubhouse?

1:25:37

I mentioned that they can just search,

1:25:40

get the Clubhouse app.

1:25:41

- [Iyea] Just search my name, you'll find me.

1:25:44

I'm on here.

1:25:45

I have our Clubhouse is called

1:25:47

My Therapist is Black because the core of the audience

1:25:50

that I work were Black therapist

1:25:52

because of the lack of representation visibility

1:25:55

but I help everyone.

1:25:56

So if you guys need like a walk through the Clubhouse,

1:25:58

reach out to me, I'm on Facebook also.

1:26:00

So you guys can send me messages, but Facebook is not.

1:26:03

I don't take it as seriously

1:26:04

as I do like Instagram and Clubhouse.

1:26:07

So I'm very strategic.

1:26:08

'Cause I was gonna say to you, if you get on Clubhouse

1:26:11

check the bio's of people you admire,

1:26:14

you'll notice they put in there what they're looking for

1:26:18

and why they're on there.

1:26:19

Get on Clubhouse for business

1:26:21

and stick to the business room.

1:26:23

Stay out of those messy rooms that talk about gossip.

1:26:26

Like, you know, you want your audience to take you serious.

1:26:29

Don't go places where they're gonna think you're a joke.

1:26:32

So Fanbase is just another,

1:26:34

Julie asked Fanbase is another option.

1:26:36

So it's all audio.

1:26:37

So you could be in your pajamas, laid up in your bed

1:26:39

which is normally what happens with me on Wednesday nights.

1:26:42

I'm laid up in my bed on Clubhouse from 10 to 12

1:26:44

because I co-host the show with another therapist

1:26:46

where is just where Ronnie came on

1:26:48

and called the branded therapist.

1:26:49

And so like, I think my club has

1:26:52

like 2000 and change people that are a part of my club.

1:26:55

And a lot of those people follow me

1:26:57

and they purchase my products and services.

1:26:59

But the goal is just to grow your audience,

1:27:02

like Ronnie said.

1:27:03

So it was through Clubhouse and Instagram

1:27:05

that my email list grew organically.

1:27:08

I didn't do anything else, but show up.

1:27:11

From here, let me put that out there.

1:27:14

- I was gonna actually ask you,

1:27:15

so I know you use the PLR.me content.

1:27:17

You've already shown that that's outstanding

1:27:19

but how often are you on Clubhouse?

1:27:22

Like, what's your schedule like?

1:27:24

- [Iyea] I had to cut back Clubhouse was addictive.

1:27:26

When we all first started, nobody got any sleep.

1:27:28

I swear to God, nobody slept.

1:27:30

We were on clubhouse in the middle of the night,

1:27:32

early in the morning, I was getting no work done.

1:27:35

So now I have a Clubhouse schedule.

1:27:36

I turn off notifications.

1:27:37

Don't ping me nowhere.

1:27:39

Don't call me, nothing.

1:27:41

I'm only on Clubhouse, Tuesdays and Wednesdays,

1:27:45

a periodic Thursday and a periodic Saturday.

1:27:48

Like if there's a room that I wanna be in

1:27:51

and I see it, I'll put it on my calendar

1:27:53

because now Clubhouse house has it where you have

1:27:56

they share a link.

1:27:58

So I can put that link in my calendar.

1:28:00

And then it'll just let me know when a room is starting

1:28:03

and I just click and go in there.

1:28:04

They've made it so you can share it to Twitter,

1:28:06

Instagram, Facebook, all of those places.

1:28:09

- Awesome. - Yeah.

1:28:10

- So I just wanna point out something.

1:28:13

She's got a schedule, right?

1:28:15

She's consistent.

1:28:16

She's now on Clubhouse once in a while.

1:28:18

Iyea is on Clubhouse, like, you know her schedule,

1:28:22

you know when her shows are,

1:28:23

think of it like your favorite TV show,

1:28:25

your favorite radio program, there's consistency there.

1:28:28

And that's a huge X-Factor to her success.

1:28:33

Not only, I mean, obviously she's got

1:28:34

an amazing magnetic personality.

1:28:36

She's brilliant.

1:28:38

Such a go-getter, she's incredible in so many aspects.

1:28:40

And Iyea, I love you, you're amazing.

1:28:43

Thank you so much for being here.

1:28:44

- [Iyea] No, thanks you.

1:28:45

We all as entrepreneurs, we have to share

1:28:47

we have to share, we have to share.

1:28:48

We have to share.

1:28:49

So I'm really grateful for you guys

1:28:51

and the content you've created

1:28:52

has allowed me, beside think about it.

1:28:55

If you're gonna get in front of people

1:28:56

you have to know what to talk about, right?

1:28:58

And so PLR takes away that anx of not knowing.

1:29:01

I heard you mentioned about videos on LinkedIn

1:29:04

so I don't really use LinkedIn for that purpose

1:29:06

but now you got me thinking what professional resources

1:29:09

on PLR can I create a video about

1:29:12

what about the slide deck on being happy, right?

1:29:15

Everyone could relate to being happy.

1:29:17

What if I did a video on seven ways to show up

1:29:21

and be happy and know your happiness triggers, right?

1:29:24

As a professional, that's a perfect video for LinkedIn.

1:29:27

Guess who didn't have to write their content.

1:29:29

So that's the way that I'd love to use your content

1:29:32

because that's what the type of stuff we should be doing.

1:29:36

We should be sharing content that changes lives.

1:29:39

And then the people will come to you.

1:29:41

Don't worry about payment.

1:29:42

I promise you that they will come to you

1:29:44

because you give great content.

1:29:46

But if you keep thinking,

1:29:48

well, I don't wanna share this because

1:29:49

then I'm not gonna make no money.

1:29:51

That you're not gonna make any money

1:29:52

because people need to get value from you

1:29:54

before they'll pay you for the other stuff.

1:29:57

- You said it, you're bang on.

1:30:00

It's so true.

1:30:01

Create value, share value, be you and then be consistent.

1:30:06

That's really the formula, right?

1:30:07

That's how you market, it's about being consistent.

1:30:09

You have to be consistent.

1:30:11

You have to give value.

1:30:13

I mean, in the few minutes that you've spoken Iyea,

1:30:15

I mean, I feel like everybody knows you

1:30:17

and loves you.

1:30:18

Like in a split second there

1:30:20

because you're just giving your all

1:30:21

and you're giving so much value.

1:30:23

And ultimately my question is,

1:30:26

what can we learn from that?

1:30:27

And how can we implement that in our own businesses?

1:30:30

That's what I wanna leave off on.

1:30:32

I mean, we're now at the 90-minute mark.

1:30:34

Iyea thank you so much, Richard, thank you so much.

1:30:38

And thank you all for being here.

1:30:39

You know, this to me was such a powerful session.

1:30:43

I'm inspired, I'm motivated.

1:30:46

- I'm inspired as well, yeah.

1:30:49

- And exactly, well again, I'll be like losing sleep.

1:30:53

Like I am being up in the middle of the night,

1:30:55

listening and chatting in our rooms.

1:30:57

It's such a cool concept out though.

1:30:59

But the point though is, invest in you

1:31:03

your personality, your audience and then be consistent

1:31:06

in that investment of your time and your talents.

1:31:09

There's so much you can do

1:31:11

with the PLR.me content.

1:31:13

And ultimately what it boils down to is action.

1:31:16

It just takes time to go out and do that.

1:31:20

You know, honestly, we didn't even get into

1:31:23

any specific offer or anything for PLR.me today.

1:31:27

You can go to PLR.me,

1:31:29

you can go to the pricing page.

1:31:30

You can see the different plans.

1:31:31

If you're not yet a member or if you are a member

1:31:33

and you want to purchase more credits

1:31:35

you can do that there as well.

1:31:37

That's really not the point of today though.

1:31:38

'Cause today we wanna inspire you,

1:31:40

we wanna entertain, educate

1:31:42

and help you move forward in your business.

1:31:45

And so I hope that we did that for you today.

1:31:49

Thank you.

1:31:49

And any other feedback, any questions, any comments,

1:31:52

please you can leave that in the comments.

1:31:54

Send us an email,

1:31:55

please connect with Iyea as well

1:31:57

'cause she's incredible.

1:31:58

If you haven't already recognized that.

1:32:00

Iyea thank you, Richard thank you so much.

1:32:03

- Thank you guys.

1:32:05

Bye.

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How Iyea Created Books, Card Deck, and Membership Sites using PLR.me Content

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