Penny Choong page
PRODUCT CREATION

How to Create a
Coaching Tripwire

Penny Choong saw huge potential with the done-for-you PLR.me content and used it to create a “tripwire” product.

She sells it for $12.90 as an entry into her funnel, live events, and other programs.

THE STORY

Penny is a PLR.me member since 2015. She’s a trainer and speaker focusing on financial literacy and planning. She holds live events in Malaysia and throughout Asia.

Using the done-for-you content, she created an ebook and course and offered it for sale to her clients. Within 30 minutes, she made her first sale!

Penny now has a product she can sell to generate ongoing revenue with very little overhead cost.

Best of all, she didn’t have to create anything from scratch!

She simply took what we provided her and immediately turned it into a “tripwire” product that turns leads into customers.

Would you ever guess that this product was based on done-for-you content?

Penny branded content from the PLR.me library, tweaked it for her niche, changed the cover, and put it up for sale.

It’s really quite simple, but the results speak for themselves.

Here’s the original content from the PLR.me library:

Totally different, right?

And that’s the key. By changing the cover, setting the image on a beautiful background, you completely change the game.

Never write from scratch again.

Instant access to over + done-for-you brandable coaching resources.

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THE OPPORTUNITY

Do you have a tripwire in your coaching business?

A tripwire is a low-ticket offer that introduces your customers to you and your methodology.

The idea is to give your customers a no-brainer offer to get them to go from a visitor to a paying customer.

Once someone becomes a paying customer, they’re dramatically more likely to invest even more with you moving forward. So the lower price points builds buyer momentum from that initial purchase.

According to research from Adobe, returning customers deliver over 40% of the revenue... even though they only comprise 8% of the visitors:

Source : Adobe

The bottom line?

It’s a whole lot easier to convince an existing client to spend more with you, than to convince a new client to spend their first dollar.

Creating Tripwires and eBooks

It typically takes 20-30 hours to put together a compelling ebook that works well as a tripwire.

But if you follow the simple steps that Penny took and use the done-for-you PLR.me content, you could create a tripwire in a fraction of the time.

SO HERE'S WHAT WE RECOMMEND
  • 1Find content in the PLR.me Library as a foundation for your tripwire
  • 2Tweak the done-for-you content, add stories, examples, and make it relevant to your niche
  • 3Create your own unique branding, cover, and image so it aligns with your brand. (We recommend Canva and SmartMockups)
  • 4Put together a sales page and price your tripwire from $7 - $27

Brandable coaching resources at your fingertips.

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marketing materials, and content.

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ALREADY WITH US

Who is happily using Using PLR.me?

The Top Health & Wellness Coaches, Doctors, And Influencers Trust PLR.me:
  • Eva Gregory – International Coach of the Year
  • Stephen Pierce – Professional Public Speaker
  • Miguel de Jesus – Keynote Speaker, Author & Consultant
  • Dr. Tracey Marks – Psychiatrist
  • Doug Foresta – Therapist and Host on Empower Radio
  • Jan Marie Mueller – Life Coach
  • Sue Guiher – Success Coach
  • Dr. Joe Rubino – International Expert on Self-Esteem
  • Chris Richardson – Author and Relationship Coach
  • Justine Antoinette – NLP Practitioner and Coach
  • Marlene Shiple, Ph.D – Licensed Counselor
  • Linda Hampton, RN, MSN – Executive Stress Expert
  • Amin Motin – Online Educator
  • Sean McCool – Coach and Founder of Rise Up Champion
Who is happily using PLR.me
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What kinds of products can you offer your cllents?

Here Are A Few Ideas:

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